Science Communication

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill!

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

In Talking Across the Divide, social justice activist Justin Lee explains how to break through the five key barriers that make people resist differing opinions. With a combination of psychological research, pop-culture references, and anecdotes from Justin's many years of experience mediating contentious conversations, this book will help you understand people on the other side of the argument and give you the tools you need to change their minds - even if they've fallen for "fake news."

What if animals and humans could speak to one another? Tom Mustill—the nature documentarian who went viral when a thirty-ton humpback whale breached onto his kayak—asks this question in his thrilling investigation into whale science and animal communication.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

Do you want to ask smart questions like Socrates or be an out-of-the-box thinker like John Stuart Mill, and rational like Descartes? These people have at least one thing in common: They were great critical thinkers of their time, and their shared wisdom lived through the centuries. Lessons from Critical Thinkers provides intellectual power to engage with and participate in effective critical thoughts, arguments, debates, reading, and reflection drawn from methods in the history of philosophical cognitive development.

We are naturally drawn to smooth, harmonious movement. Both social and physical graces have been taught since the dawn of civilization. Yet grace seems forgotten in our pushy, hectic modern world. Sarah L. Kaufman argues that we bring it back. She celebrates grace in the way bodies move, exploring how to stand, walk, and dress well. She deplores the rarity of grace among public figures and glories in it where found (Beyoncé at a fashion show).

In The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to sometimes fear, distrust, and even hate strangers, people and societies that have learned to connect with strangers benefit immensely.

Grow Up: A Man's Guide to Masculine Emotional Intelligence appeals to men who want more out of life and their partners who often are the ones to encourage them to change. The book comes out of years of working with men and developing free men's groups. The recently released film About Men documents the power of one of these groups.

With artificial intelligence on the rise, the way we run our organisations will change - and drastically. But what exactly will that future look like? And who will take the leading role: Machines or people? In this compelling new audiobook, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. The author presents fascinating insights into the challenges that an automated work environment poses for organisations of the future.

From the written word to the cell phone, human communication has come a long way. What might the future hold? Listeners can discover how virtual reality, holograms, and a fully connected "internet of things" may affect how they communicate in the near and distant future.

Do you want to improve your brain power by thinking critically in your daily life? Are you interested in deepening your understanding without judgement, bias, or manipulation? Are you seeking confidence in your arguments and wish to think more efficiently? If you find yourself wanting to know more about critical thinking strategies, you’ve found the perfect solution. This workbook is for the individual who wants to think clearly and organized - for the person who wants to make the best decisions for themselves. Critical thinking is a mindset more than a technique.

Use ChatGPT to go from minion to millionaire! This is 2 books in 1 that focus on how to use this revolutionary tool (ChatGPT generative AI) to make money and succeed in life.

When a conversation takes a turn into the sometimes uncomfortable and often contentious topics of race, religion, gender, sexuality, and politics, it can be difficult to know what to say or how to respond to someone you disagree with. Compassionate Conversations empowers us to transform these conversations into opportunities to bridge divides and mend relationships by providing the basic set of skills we need to be successful, including listening, reframing, and dealing with strong emotions.

While we can’t see the brain, it sends signals to us and those around us. Just as the colors of a traffic light send drivers a signal to go, slow down, or stop, our brains signal to our emotions and affect our behavior toward others. In Signals, Cherilyn Orr introduces a common language and imagery to help everyone manage their emotions. Rooted in neuroscience and the Bible, this approach has been used around the world because its spans across all cultural contexts.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

What do you know about Stoicism and mental toughness? Are you interested in discovering how you can use it to change your life? If yes, keep reading! The concept of Stoicism is derived from Roman and Greek antiquity and it is based on the development of self- control as a means of overcoming every emotion causing or tending to cause destruction. People, as world citizens, need to play an active part in world events, recalling that appropriate and virtue actions exemplified by the world.

There is a war on for your mind. We are endlessly confronted by those who would manipulate us – advertisers, pick-up artists, politicians, big tech, cult leaders and many more – even the humble waiter who asks, ‘Still or sparkling?’ All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms.

The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.