Science Communication

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Explore the world of names: What is something that literally everything in existence has in common? It all has a name! With this audiobook, you can learn the origins of these names. From countries and cities to toys and animals to even planets, learn the etymology of interesting words in a fun and entertaining way. Learn new things: Why is New York called New York? Name Explain has the answer for you.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

Our books are a part of who we are as people, and we can't imagine life without them. I'd Rather Be Reading is the perfect literary companion for everyone who feels that way. In this collection of charming and relatable reflections on the reading life, beloved blogger and author Anne Bogel leads people to remember the book that first hooked them, the place where they first fell in love with reading, and all of the moments afterward that helped make them who they are today.

Posez une question, Bryson y répond dans ce livre, clair, synthétique, vivant, truffé d'anecdotes, qui conjugue avec bonheur science et sourire. Vous y apprendrez sans efforts par quels hasards, traits de génie, intuitions, déductions, expérimentations, débats, les hommes en sont arrivés à connaître le monde tel qu'ils le connaissent aujourd'hui.

Life is getting better at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.

After nearly two decades in the Washington PR business, Elwood wants to come clean, by exposing the dark underbelly of the very industry that’s made him so successful. The first step is revealing exactly what he’s been up to for the past twenty years—and it isn’t pretty. Elwood has worked for a murderer’s row of questionable clients, including Gaddafi, Assad, and the government of Qatar. In All the Worst Humans, Elwood unveils how the PR business works, and how the truth gets made, spun, and sold to the public—not shying away from the gritty details of his unlikely career.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

This audio is the outgrowth of a 17-year study on communication by Dave Yoho which created the Power Linguistics™© program. Plus, in a special bonus, understand the core of and the many reasons for the success of Abraham Lincoln at Gettysburg, Dr. Martin Luther King on the bridge in Birmingham, Alabama, Winston Churchill in World War II and Mother Teresa in India.

Discover the brilliant life of Hedy Lamarr. This talented film actress became an influential scientist with her invention of a secret radio system in the early 1940s, a building block of today’s wireless communications.

Renowned psychologist and best-selling author of The Dance of Anger sheds new light on the two most important words in the English language - I'm sorry - and offers a unique perspective on the challenge of healing broken connections and restoring trust.

In this extraordinary audiobook, Terrence Real, distinguished therapist and best-selling author, offers women a set of effective tools with which they can create the truly intimate relationships they desire and deserve. He guides you through the process of relationship repair with exercises that you can do alone or with your partner.

Learn all about animal communication.

One wrong move can undercut your message. Believe it or not, our bodies speak louder than our words. Postures, gestures, and expressions convey reams of information - and often not what you'd expect. A smile, for example, is usually considered welcoming. But crook one corner of your mouth higher, and you project superiority, subconsciously chasing other people away. Without Saying a Word explains how even the subtlest motions have meaning.

In Radical Honesty, Dr. Blanton coaches us on how to have lives that work, how to have relationships that are alive and passionate, and how to create intimacy where none exists. As we have been taught by the philosophical and spiritual sources of our culture for thousands of years, from Plato to Nietzsche, from the Bible to Emerson, the truth shall set you free.

Imagine what it would be like if you could maintain the honeymoon effect throughout your whole life. Dr. Bruce H. Lipton describes how the honeymoon effect was not a chance event or a coincidence but a personal creation. Here, Dr. Lipton reveals how we manifest the honeymoon effect and the reasons why we lose it. This knowledge empowers listeners to create the honeymoon experience again, this time in a way that ensures a happily ever after relationship that even a Hollywood producer would love.

As a man, when you decide that you want to express your romantic or sexual desires, interests, and intentions to a woman, how do you go about communicating those desires and interests to her? Do you communicate your desires and interests to women in a cautious, vague, ambiguous, or "beat around the bush" manner? Do you avoid approaching women and avoid initiating conversations with women altogether?

Getting someone to tell the truth is an essential skill that very few people possess. In the boardroom, the classroom, or our own homes, every day we interact with others and try to get the truth from them. People are often untruthful out of fear of negative consequences associated with divulging information. But if a person is made to forget the long-term outcomes, he or she can be influenced to disclose sensitive information that's being withheld.

Dr. M. Scott Peck has inspired millions by combining the deepest insights of psychiatry with those of religion. In this first of a three volume audio series based on his best-selling book People of the Lie, Dr. Peck once again integrates religious teaching with the science of psychology as he offers hope for healing one of society's most persistent failings -- human evil.