Science Communication

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

Timothy R. Levine’s Duped: Truth-Default Theory and the Social Science of Lying and Deception recounts a decades-long program of empirical research that culminates in a new theory of deception-truth-default theory. This theory holds that the content of incoming communication is typically and uncritically accepted as true, and most of the time, this is good. Truth-default allows humans to function socially.

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

This extraordinary book presents scenarios of one family's therapy experience and explains what underlies each encounter. You will discover the general patterns that are common to all families - stress, polarization and escalation, scapegoating, triangulation, blaming, and the diffusion of identity - and you will gain a vivid understanding of the intriguing field of family therapy.

We are lonelier than ever. The average American hasn't made a new friend in the last five years. Research has shown that people with close friends are happier, healthier, and live longer than people who lack strong social bonds. But why - when we are seemingly more connected than ever before - can it feel so difficult to keep those bonds alive and well? Why do we spend only four percent of our time with friends? In this warm, inspiring guide, Adam "Smiley" Poswolsky proposes a new solution for the mounting pressures of modern life: Focus on your friendships.

In 1994, Dr. John Gottman and his colleagues at the University of Washington made a startling announcement: Through scientific observation and mathematical analysis, they could predict, with more than 90 percent accuracy, whether a marriage would succeed or fail. The only thing they did not yet know was how to turn a failing marriage into a successful one, so Gottman teamed up with his clinical psychologist wife, Dr. Julie Schwartz Gottman, to develop intervention methods.

The essential guide to developing your natural ability to communicate with your pets and all animals. Every animal lover has the ability to become a confident Animal Communicator. With this practical guide from expert animal communicator Dr. Cara Gubbins, you will unlock your full potential for intuitive interspecies communication.

What if you could transform your arguments from a source of stress into a catalyst for growth and understanding? We all encounter disagreements, but many of us struggle to navigate them constructively. We might get stuck in cycles of anger and resentment, or worse, avoid conflicts altogether, sacrificing our relationships and opportunities for growth. But what if you could master the art of arguing in a way that leaves everyone feeling heard, understood, and respected? This book offers a powerful framework for resolving conflicts based on reason and empathy.

While we can’t see the brain, it sends signals to us and those around us. Just as the colors of a traffic light send drivers a signal to go, slow down, or stop, our brains signal to our emotions and affect our behavior toward others. In Signals, Cherilyn Orr introduces a common language and imagery to help everyone manage their emotions. Rooted in neuroscience and the Bible, this approach has been used around the world because its spans across all cultural contexts.

In a world of iPhones and connectivity to social media and email, we are all in constant connection with one another. Then why are so many people feeling burned out, distant from colleagues, and abandoned by family and friends? In this new book from the best-selling author of Running with the Mind of Meditation, the Sakyong uses the basic principles of the Shambhala tradition - meditation and a sincere belief in the inherent wisdom, compassion, and courage of all beings - to help listeners to listen and speak more mindfully.

For male listeners, author and professional dating coach Alan Roger Currie goes into detail explaining the difference in the appeal of an Alpha male versus a Beta male in the eyes of women and how each type of man satisfies different needs for women.

In the everyday but unspoken give-and-take of human relationships, the “silent language” plays a vitally important role. Here, a leading American anthropologist has analyzed the many ways in which people “talk” to one another without the use of words. The pecking order in a chicken yard, the fierce competition in a school playground, every unwitting gesture and action—this is the vocabulary of the “silent language.” According to Dr. Hall, the concepts of space and time are tools with which all human beings may transmit messages.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Though fashions may change, certain things never go out of style - like your favorite little black dress that can take you from a business meeting to a dinner party to a night on the town. But what makes it work is not the dress; it's how you present yourself while wearing it. A woman who is polite, well spoken, gracious, charming, and thoughtful is always welcome - though such women appear to be in short supply these days!

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

Every woman lives by a code, whether she realizes it or not. It informs how she treats others and herself, how much she expects of herself, and how far she is willing to go in order to find success. But is the code we're living by truly helping us create the lives of purpose and fulfillment we desire? Or are we sacrificing the deeper things for mere achievement?

Augmentez vos chances d’obtenir un "oui" ! Nous voulons tous entendre davantage de « oui » dans notre vie quotidienne. Ce mot nous connecte aux autres et nous ouvre des portes. C'est un feu vert pour accéder au succès et au bonheur. Pourtant, il n'est pas facile à obtenir des autres. Du moins pour ceux qui ignorent certains aspects du processus de persuasion. Cet ouvrage comporte 21 chapitres courts et pratiques. Chacun expose une méthode pour augmenter les chances que votre interlocuteur accepte votre demande.

It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

Power and Persuasion stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy.