Science Communication

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Scientifically proven methods to create connection with anyone you meet. This is your blueprint for social success.

Timothy R. Levine’s Duped: Truth-Default Theory and the Social Science of Lying and Deception recounts a decades-long program of empirical research that culminates in a new theory of deception-truth-default theory. This theory holds that the content of incoming communication is typically and uncritically accepted as true, and most of the time, this is good. Truth-default allows humans to function socially.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Explaining power and privilege and the links between individual safety and community safety, Cristien Storm shows listeners how to set emotional boundaries that build vibrant social movements and a better world for all.

Why Men Don't Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships, or at least begin to understand where your partner is coming from.

With artificial intelligence on the rise, the way we run our organisations will change - and drastically. But what exactly will that future look like? And who will take the leading role: Machines or people? In this compelling new audiobook, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. The author presents fascinating insights into the challenges that an automated work environment poses for organisations of the future.

In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others--subtle gestures, sounds, and signals--that elicit emotion. He then provides a clear, useful framework of seven "power cues" that will be essential for any leader in business, the public sector, or almost any context. You'll learn crucial skills, from measuring nonverbal signs of confidence to the art and practice of gestures and vocal tones.

Baie de Monterey, Californie, septembre 2015. Tom Mustill, réalisateur de documentaires, embarque sur un kayak pour observer les baleines. L'excursion touche à sa fin lorsque soudain, une baleine à bosse jaillit hors de l'eau et heurte violemment le kayak. Pourtant, contre toute attente, elle leur laisse la vie sauve. Bouleversé, Tom Mustill cherche à comprendre : comment a-t-il survécu ? La baleine l'a-t-elle délibérément évité ? Serait-il possible de communiquer avec elle ? Répondre à ces questions devient dès lors son obsession.

Why Men Don't Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships, or at least begin to understand where your partner is coming from.

In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.

In today's digitally driven world, disaster is only a click away. A rogue tweet can bring down a business; an army of trolls can run a celebrity off-line; and virtual harassment might cause real psychological damage. Shame Nation is the first book to both explore the fascinating phenomenon of online shaming and offer practical guidance and inspiring advice on how to prevent and protect against cyber blunders and faceless bullies. Author and acclaimed Internet safety expert Sue Scheff unveils all sides of an issue that is only becoming more relevant day.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Do you finally want to end the pain of missing out on life-changing opportunities and experiences because of a lack of being able to get people to see things your way? Are you wondering if there is a surefire method to help you get more out of life? If you thought yes, then you've come to the right place. Persuading people doesn't have to be complicated. In fact, it's much easier than you think, and you don't have to believe me.

What really drives success and failure? Can I trust you? It's the question that strikes at the heart of human existence. Whether we're talking about business partnerships, romantic relationships, child-parent bonds, or the brave new world of virtual interaction, trust, when correctly placed, is what makes our world spin and lives flourish. Renowned psychologist David DeSteno brings together the latest research from diverse fields, including psychology, economics, biology, and robotics, to create a compelling narrative about the forces that have shaped the human mind's propensities to trust.

El arte y la ciencia de contar historias es un libro práctico que te enseñará a contar mejores historias en conversaciones, reuniones de negocios, en puestos de liderazgo y para la creación de marcas. La Era de la Información ha terminado y ha comenzado la Era de la Narración. Adéntrate en la nueva era con la máxima confianza.

In 2018, the Marvel Cinematic Universe finally delivered on something fans had long been waiting for: a feature film with a solo Black superhero. Black Panther introduced viewers to the stunning world of Wakanda and to T'Challa, a young man stepping into his role as king and taking up the mantle of the Black Panther title from his late father. Why Wakanda Matters gives this iconic film the in-depth analysis it deserves under the lens of the latest psychological concepts - as well as delving into the lasting cultural impact of this unforgettable story.

Do you have a big interest in computers and how they work? Are you interested in learning how to become a hacker? Would you like to learn all of this in a safe and secure manner that can make life easier? Computer Networking: All in One contains all the knowledge you need to achieve your goals in the computer world.

The Radio Right tells the story of the 1960s far right, who were frustrated by what they perceived to be liberal bias in the national media, particularly the media's sycophantic relationship with the John F. Kennedy administration. By the early 1960s, millions of Americans listened each week to conservative broadcasters, the most prominent of which were clergy or lay broadcasters from across the religious spectrum, including Carl McIntire, Billy James Hargis, and Clarence Manion.

How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful.