Science Research

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

In Sit Down and Cheer, Martin Kelner traces the development of this relationship from its humble origins in the 1960 Olympics, by way of the first-ever Match of the Day in 1964, through to the financial impact of Sky, right up to the high-tech gadgetry of our present-day viewing. Insightful and very funny, this is an entertaining exploration of two major national pastimes and not to be missed.

The second wave of the Siberian Flu catches the country completely unprepared. Instead of killing the old and frail, the young and healthy are dropping . . . in hours, not days. Kate, a new doctor, will sacrifice everything to break her and her sister free from a controlling stepfather and a dead-end small town existence. Moments from landing the critical job she needs, St. Louis falls apart around her.

Hundreds of deadly miles stand between Kate and her sister fighting for her life back home. Kate fights through the desperate people and a terrain that becomes more treacherous by the day. No longer waiting to be rescued, Alisa braves the powerful cabal that has taken over their small town and risks her own life to protect the innocent. The sisters can’t give up. They won’t. No matter the cost.

Both sisters are trapped. Kate fights to escape a city with closing borders as the leaders desperately try to contain the outbreak. Betrayed by family and embroiled in the chaos of an organized crime syndicate, Alisa struggles to get out before she breaks under the unbearable strain. Even if she escapes, Kate still faces miles of lawless country with dangers even worse than the virus. Back home, Alisa can’t turn her back on the other trapped victims and is determined to find a way to save them all.

Les fake news no són un fenomen nou: els governs, els partits polítics, els mitjans de comunicació i les grans corporacions --o els monopolis d'informació equivalents en cada època-- sempre n'han fet ús interessat. No és sospitós, doncs, que les polítiques i les reformes normatives que s'estan proposant per combatre-les criminalitzin les noves tecnologies i, en canvi, no facin el mateix amb els que s'han dedicat a produir notícies falses des de sempre?

Las fake news no son un fenómeno nuevo: los gobiernos, los partidos políticos, los medios de comunicación y las grandes corporaciones - o los monopolios de información equivalentes en cada época - han hecho siempre un uso de ellas. FakeYou expone investigaciones que desmontan los mitos en los que se respalda la ola de legislaciones liberticidas que sufrimos en la actualidad. Este libro se plantea como una herramienta de defensa contra los recortes de las libertades fundamentales y un arma contra las nuevas formas de manipulación, mentira, y falsificación.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

Bill Littlefield (NPR's Only a Game) presents the second installment in the Library of America series devoted to classic American sportswriters, a definitive collector's edition of the pathbreaking writer who invented the long-form sports story.

According to Bernard Goldberg, the media crossed an important line in the 2008 presidential race, moving from their usual unthinking liberal bias to crass partisanship of the crudest kind, practically acting as spin doctors for the presidential campaign of Barack Obama. In A Slobbering Love Affair, his most provocative book yet, Goldberg demonstrates how the media launched an unparalleled effort to ensure the election of the man they regarded as the One.

August 21, 2013: A chemical weapons attack on the suburbs of Damascus reminds the world of the existence of the Syrian war. Hundreds of journalists from every corner of the world rush to the frontier only to leave disappointed when Obama decides not to bomb. They leave behind 200,000 estimated victims, and more than half of a population of 22 million people dispersed or refugeed in nearby countries: the worst humanitarian crisis since WWII according to the UN.

Throughout the 1990s, Prince feuded with his record label, Warner Bros., over his rights as an independent recording artist - and made some of the most brilliant music of his career. During that time, Jim Walsh covered Prince for the St. Paul Pioneer Press and wrote about him passionately, thoughtfully, exhaustively. Here, in real-time, is that coverage: a look back at Prince in the '90s. Walsh's newly unearthed interviews, essays, columns, and reviews make Gold Experience an essential slice of history.

While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.

The voice is Anna Quindlen's. But we know the hopes, dreams, fears, and wonder expressed in all her columns, for most of us share them. With her New York Times-based column, "Life in the 30s", Anna Quindlen valued to national attention, and this wonderful collection shows why. As she proved in Object Lessons and Thinking Out Loud, Anna Quindlen's views always fascinate.

这是人类有史以来对宇宙“最长线路”最直观有趣的一次旅行，“零距离”探秘烈焰下的太阳；登录月球会会“当地人”；到色彩斑斓的土星中来一次真正的“腾云驾雾”……這是人類有史以來對宇宙「最長線路」最直觀有趣的一次旅行，「零距離」探秘烈焰下的太陽；登錄月球會會「當地人」；到色彩斑斕的土星中來一次真正的「騰雲駕霧」……

America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today's Millennials - well-educated, tech savvy, underemployed twentysomethings - are at risk of becoming the first generation in American history to have a lower standard of living than their parents.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

The "Fox Mole" delivers a funny, opinionated memoir of his eight years at the unfair, unbalanced Fox News Channel. An Atheist in the FOXhole has everything that liberals and Fox haters could desire: details about how Fox’s right-wing ideology is promoted throughout the channel; why specific angles and personalities are the only ones broadcasted; the bizarre stories Fox anchors actually believed (and passed on to the public); and tales of behind-the-scenes mayhem and mistakes, all part of reporting Fox’s version of the news.

Twenty-seven-year-old Nell Stevens was determined to write a novel, but life kept getting in the way. Then came a game-changing opportunity: she won a fellowship that would let her spend three months, all expenses paid, anywhere in the world to research and write a book. Would she choose a glittering metropolis, a romantic village, an exotic paradise? Not exactly. Nell chose Bleaker Island, a snowy, windswept pile of rock in the Falklands. There, in a guesthouse where she would be the only guest, she could finally rid herself of distractions and write.