Science Research

¿Por qué y para qué se escribe? ¿De dónde provienen las ideas que estimulan y alimentan a un escritor? ¿Cuál es el motor que impulsa la creatividad? Para Federico Reyes Heroles estas preguntas constituyen una curiosidad esencial, el núcleo de una pasión de vida. Para responderlas, nos propone un recorrido que parte de su experiencia personal y sigue las pistas de otros escritores que sondearon sus propios procesos creadores. Al poco tiempo, el explorador descubre que no puede quedarse en el ámbito de la literatura.

Armed with unprecedented access to Edison's workshop diaries, notebooks, and letters, Israel brings fresh insights into how the inventor's creative mind worked. For the first time, much attention is devoted to his early family life in Ohio and Michigan, where the young Edison honed his entrepreneurial sense and eye for innovation as a newsstand owner and editor of a weekly newspaper. These experiences underscore the inventor's later successes with new resonance and pathos.

The idea that medicine is gender-neutral is a myth. This isn't inflammatory rhetoric; it's simply true. From the way pain is felt, to how heart attacks are diagnosed, to the very role society plays in the health of the body, the medical landscape in place today is one that was designed for, and by, men. This audiobook is about all the ways medicine is not gender-neutral, from research to treatment to diagnosis. Throughout history, flawed mindsets have paved the way for sub-par treatment, and the prevailing attitudes that exist today have had terrible repercussions for women.

With each passing day the potential reach of a single false news story — and its ability to negatively impact all of us — grows in both size and scope. Although politicians, activists, and ordinary citizens regularly complain about deceptive or biased news reports, they tend to define fake news as anything with which they happen to disagree, thus compounding the problem even further.

The romance novel has the strange distinction of being the most popular but least respected of literary genres. While it remains consistently dominant in bookstores and on best-seller lists, it is also widely dismissed by the critical community. Scholars have alleged that romance novels help create subservient readers, who are largely women, by confining heroines to stories that ignore issues other than love and marriage.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

Spanning 15 years of work, Everywhere I Look is an audiobook full of unexpected moments, sudden shafts of light, piercing intuition, flashes of anger and incidental humour. It takes us from backstage at the ballet to the trial of a woman for the murder of her newborn baby. It moves effortlessly from the significance of moving house to the pleasure of rereading Pride and Prejudice.

Surprising, charming, upsetting, enlightening, and ultimately hopeful - driven by the insight and humor of Salzman’s voice and by the intelligence, candor, and strength of his students, whose writing appears throughout the book - True Notebooks is itself a reward of the self-expression Mark Salzman teaches: a revelatory meditation on the process, power, and meaning of writing.

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Ben Judah is an acclaimed foreign correspondent, but here he turns his reporter's gaze on home, immersing himself in the hidden world of London's immigrants to reveal the city in the eyes of its beggars, bankers, coppers, gangsters, carers and witch-doctors. From the backrooms of its mosques, Tube tunnels and nightclubs to the frontlines of its streets, Judah has supped with oligarchs and spent nights sleeping rough, worked on building sites and talked business with prostitutes; he's heard stories of heartbreaking failure, but also witnessed extraordinary acts of compassion.

Robert P. Jones, CEO of the Public Religion Research Institute (PRRI), challenges us to grasp the profound political and cultural consequences of a new reality - that America is no longer a majority white Christian nation.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

One in six women is the victim of sexual assault. Using her own hard-won wisdom, author Jen Cross shows how to heal through journaling and personal writing. Writing Ourselves Whole is a collection of essays and creative writing encouragements for sexual trauma survivors who want to risk writing a different story. Each short chapter offers encouragement, experience, and exercises.

The ChatGPT Writer's Companion: Prompts and Exercises for Creative Writing is a must-have resource for aspiring and experienced writers alike. Unlock your creativity and harness the power of ChatGPT, an advanced AI language model, to take your writing to new heights. With a wide array of thought-provoking prompts, immersive exercises, and expert tips, this audiobook will guide you through the creative process, helping you develop compelling characters, build immersive worlds, and craft engaging plots.

Sonnets & Sunspots tells the story of one of the most beloved popular science series of all time and the charismatic educator who became an icon to several generations of students. The audiobook is also a fascinating history of popular science programming in television and film, from its primitive beginnings to the 21st century. Along the way there are entertaining behind-the-scenes stories of each production and the personalities that were involved with them.

From Derek Hunter - one of the most entertaining political writers today - comes an insightful, alarming look at how progressives have took over academia, pop culture, and journalism in order to declare everything liberal great, and everything great, liberal. Progressives love to attack conservatives as anti-science, wallowing in fake news, and culturally backwards. But who are the real denialists here? There are three institutions in American life run by gatekeepers that have stopped letting in anyone who questions their liberal script: academia, journalism, and pop culture.

This audiobook chronicles the formation, rise, and secret activities of the Virginia Israel Advisory Board (VIAB). While other books have focused on the Israel lobby’s influence over the federal government and U.S. foreign policy, there has been little research on Israel lobbying at the state level. Using sensitive documents acquired under Virginia’s sunshine law, this audiobook argues that in Virginia the Israel lobby is no longer on the outside, but has now entered state government.