Science Research

Facts are and must be the coin of the realm in a democracy. Unfortunately, for citizens in the United States and throughout the world, distinguishing between fact and fiction - always a formidable challenge - is now more difficult than ever, as a constant stream of questionable information pours into media outlets. Lewis argues forcefully that while data points and factoids abound, it is much harder to get to the whole truth of complex issues in time for that truth to guide citizens, voters, and decision makers.

“What happened to the America I thought I knew?” Brokaw writes. “Have we simply wandered off course, but only temporarily? Or have we allowed ourselves to be so divided that we’re easy prey for hijackers who could steer us onto a path to a crash landing? ... I do have some thoughts, original and inspired by others, for our journey into the heart of a new century.”

The Sun and the Moon tells the delightful and surprisingly true story of how a series of articles in the Sun newspaper in 1835 convinced the citizens of New York that the moon was inhabited. Purporting to reveal discoveries of a famous British astronomer, the series described such moon life as unicorns, beavers that walked upright, and four-foot-tall flying man-bats. It quickly became the most widely circulated newspaper story of the era.

Mika Lenna, the CEO of Olento Research, won't be deterred. Yes, the Lucidites have the upper hand, but he has something better. The one thing that can really stop them. The potential to create the rivalry to any werewolf. Mika has crossed the final threshold of humanity to do something that no human would dare do. But if it pays off, then for him, it will all be worth it. Meanwhile, the Lucidites are quickly making progress with a solution that might help the men assimilate with the wolf. However, will it come at a cost?

A pause-resisting, existential romp through the life and times of the world’s most polarizing punctuation mark. Through her rollicking biography of the semicolon, Watson writes a guide to grammar that explains why we don’t need guides at all and refocuses our attention on the deepest, most primary value of language: true communication.

“You don’t write a novel out of sheer pity any more than you blow a safe out of a vague longing to be rich”, writes Nelson Algren in his only longer work of nonfiction, adding: “A certain ruthlessness and a sense of alienation from society is as essential to creative writing as it is to armed robbery.” Nonconformity is about 20th-century America: “Never on the earth of man has he lived so tidily as here amidst such psychological disorder.” In Nonconformity, Algren identifies the essential nature of the writer’s relation to society....

Sonnets & Sunspots tells the story of one of the most beloved popular science series of all time and the charismatic educator who became an icon to several generations of students. The audiobook is also a fascinating history of popular science programming in television and film, from its primitive beginnings to the 21st century. Along the way there are entertaining behind-the-scenes stories of each production and the personalities that were involved with them.

Twenty-seven-year-old Nell Stevens was determined to write a novel, but life kept getting in the way. Then came a game-changing opportunity: she won a fellowship that would let her spend three months, all expenses paid, anywhere in the world to research and write a book. Would she choose a glittering metropolis, a romantic village, an exotic paradise? Not exactly. Nell chose Bleaker Island, a snowy, windswept pile of rock in the Falklands. There, in a guesthouse where she would be the only guest, she could finally rid herself of distractions and write.

Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

Have you ever wondered what the metaverse, the blockchain, cryptocurrencies, NFTs, DeFi, and virtual reality are? Do these words even mean anything to you? Are they likely to ever impact your life? Well, this is what this book sets out to explore.

Leggendo questo libro (e facendo gli esercizi!) imparerai i segreti della scrittura creativa. I capitoli sono strutturati per aiutarti a prendere confidenza con le tue caratteristiche personali e con le regole della scrittura creativa. Esaminati gli elementi principali di quest'ultima, vedremo alcune sue declinazioni e prenderemo in esame le diverse strade che potrai percorrere nella creazione di un tuo stile personale. Ti consiglio di prestare molta attenzione agli esempi che verranno utilizzati perché ti permetteranno di comprendere più facilmente le tecniche descritte.

In an era when numerous modern media outlets rail about the guilt of their political enemies for speaking untruths, Postgate proves that the media can often credibly be viewed as the party actually guilty of deception. Americans today mistrust the major media more than ever. Postgate will prove that this distrust is richly deserved.

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.

Com experiência extensa no jornalismo, Ricardo Viveiros traz uma escrita que deixa transparecer seu olhar perspicaz para os fatos e do qual o ouvinte não sai ileso. De modo amplo e didático, a obra nos leva a entender o cenário no qual a população brasileira dividiu-se entre os “contra” e os “a favor”.

Journalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired. Do metrics make journalists more accountable to the public? Or are these data tools the contemporary equivalent of a stopwatch wielded by a factory boss, worsening newsroom working conditions and journalism quality?

From the explosion of fake news to the challenges of the 24-hour news cycle, legendary journalist Bob Schieffer examines political journalism today and those who practice it. Based on interviews with over 40 media leaders, Schieffer provides an inside look at the changing role of media and asks whether today's citizens are more informed or just overwhelmed.

Marilyn Johnson was enthralled by the remarkable lives that were marching out of this world - so she sought out the best obits in the English language and the people who spent their lives writing about the dead. She surveyed the darkest corners of Internet chat rooms, and made a pilgrimage to London to savor the most caustic and literate obits of all. Now she leads us on a compelling journey into the cult and culture behind the obituary page and the unusual lives we don't quite appreciate until they're gone.

With Amazon's growing power in both bookselling and publishing, considering where and how we get our books is more important now than ever. The simple act of putting a book in a reader's hands—what booksellers call handselling—becomes a catalyst for an exploration of the moral, financial, and political pressures all indie bookstores face.

Establishing a Research-Friendly Environment: A Hospital-Based Approach is a unique book that helps clinical nurses conduct or participate in research that leads to better health care in hospitals. Each chapter includes an introduction, working definitions of key concepts, and resources required for success. The text also features numerous case examples that serve to highlight research done by nurses and health professionals in the field.