Self Marketing

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

It has never been easier to publish a book, but with so many options, it can be hard to know whether writing advice is good or bad. So we decided to write a book to help authors navigate their publishing adventures. Your Self-Publishing Questions Answered is based on overwhelming data and analytics: 1,000-plus questions from our author members, 2,000-plus ALLi blog articles, 400 ALLi podcast episodes, our 24/365 Facebook community where members ask questions daily, and input from our world-class advisors from every corner of the publishing industry.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

The Success Story celebrates the authors, innovators, and entrepreneurs who have become ultra-successful. We tell you what makes these entrepreneurs so special, and why they are so successful. We also tell you how you can replicate their success and become ultra-successful like they are.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

Passive Income Blueprint is your stepping-stone towards a financial change for the better. In this book, we’ll take an in-depth look into how you can begin building wealth and a six-figure income through several passive income measures and more.

Be brave to give yourself fierce self-compassion. A simple guide to discover the power of being compassionate to yourself with meditation and self-affirmations. Treat yourself with the same understanding and compassion with which you treat others. Everyone has heard the saying “you are your own worst critic”. But what happens when that critic becomes so loud, you cannot hear anything else?

Felicia’s road to video confidence wasn’t easy. Faced with self-doubt and body-doubt, Felicia reveals how she went from an introvert to a television news anchor presenting live to an audience of tens of thousands every day, before becoming a video confidence coach, alongside the important lessons that you can adopt to start showing up confidently on video and in life. With radical vulnerability, humor, and heart, Felicia shows you that when armed with the right tools, you too can create professional-looking videos so you can hit the gas and start achieving your goals faster.

With her signature “tell it like it is” style, Carline shares 60 powerful lessons learned from the first 60 years of her life. These hard-won lessons run the gamut of what life has in store - whether it’s creating a killer copy promotion, managing a tricky client relationship, or raising kids to become decent human beings - Carline gives you her discoveries and triumphs to help you succeed. And, she shows you how to have fun while you’re at it.

Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.

The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers and make them take action to buy your product or service, or else, you will simply not make sales. The good news is that anyone can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells.

Can goals be easy? What is the secret? Some goals feel difficult. Other goals feel easy to achieve. Why is this? There are many factors that can help us, or sabotage us on our way to achieving our goals. Once we understand these building blocks, we can put them to use to design goals that work for us. Building blocks? Think of them as tools that remove difficulty and enhance achievement. Look at these five common-sense ideas that help. First, humans are short-term thinkers. Our initial goals need short timelines. We also have short-term memories.

This sleep learning program was designed to assist the listener in gaining beliefs and behaviors related to sales success such as confidence, charisma, creating repeat customers through positive relationship building, and closing the deal with win-win outcomes.

When someone shows an interest in your opportunity, you feel hopeful for that nibble to become a catch. But you can't fillet a nibble. This book will help you turn that nibble into a catch... and you can definitely fillet that! Gary reveals the tools he has used for decades to make millions of dollars in sales and how you can turn your own nibble into a catch. His step-by-step, no-nonsense approach will make a dramatic difference in how you approach your selling proposition and increase your sales.

Often described as the most elite and important in all of Victorian London, The Extremely Successful Salesman's Club was a place where the like-minded shared their wisdom, secrets and methods. Follow Barnabas Kreuz and his nephew Simeon, a young man who quickly discovers how 7 secret rules can become the foundation to unlimited success and a considerable fortune.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

In Dominate Your Market, seven-figure entrepreneur and high-profile business growth consultant Michael Pedersen draws on over 20 years of experience building successful businesses with viral brands and helping other CEOs and entrepreneurs find their passions to offer you time-tested, proven methods for finding your life purpose and creating an unstoppable Market Dominating Position with your existing small business or new start-up venture.