Self Marketing

Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.

Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake? Building on Bedrock will help answer that question. This book focuses on when you should take the leap and whether entrepreneurship is even the right thing for you. Based upon research, but told through the stories of American businessman and entrepreneur Sam Walton and others, this book discusses the who, what, when, where, how, how much, and why of successful entrepreneurs.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

The Success Story celebrates the authors, innovators, and entrepreneurs who have become ultra-successful. We tell you what makes these entrepreneurs so special, and why they are so successful. We also tell you how you can replicate their success and become ultra-successful like they are.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.

Felicia’s road to video confidence wasn’t easy. Faced with self-doubt and body-doubt, Felicia reveals how she went from an introvert to a television news anchor presenting live to an audience of tens of thousands every day, before becoming a video confidence coach, alongside the important lessons that you can adopt to start showing up confidently on video and in life. With radical vulnerability, humor, and heart, Felicia shows you that when armed with the right tools, you too can create professional-looking videos so you can hit the gas and start achieving your goals faster.

Conversations have consequences. Discussions lead to decisions that shape the future for individuals, families, companies, and nations. Too often these decisions are derailed by faulty logic and false constraints. These pitfalls are not simply hidden, but deviously veiled in the guise of wisdom, truth, and common sense.

Don't wait! Publishing insider Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.

Drawing from the best published sources and his own ample experience, Dr. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. He explains the six-step Anatomy of a Negotiation Transaction, which guides you from the inception to the execution of agreement, while enabling you to avoid common pitfalls and dirty tricks.

DESPRE AUDIOBOOK. Începe cu "a fost odată“ și e, într-adevăr, o poveste: cea a unui tânăr care are un vis. Dar tonul și abordarea acestei cărți nu trebuie să inducă în eroare. Ea este mai mult decât o simplă istorisire la capătul căreia eroul își atinge scopul, iar noi aflăm o morală. Pas cu pas, inserate în structura poveștii, descoperim mici comori de înțe­lepciune managerială, care concentrează zeci de ani de experiență și studii în domeniu: aproape la orice pagină o deschizi, poți descoperi un principiu călăuzitor, o concluzie formulată clar și ușor de memorat.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers and make them take action to buy your product or service, or else, you will simply not make sales. The good news is that anyone can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells.

En forma clara y sencilla Mandino nos transmite su propósito: hacer que estos principios de ventas lleguen a mucha gente. El vendedor más grande del mundo entreteje la mitología con la espiritualidad logrando un mensaje inspirado muy necesario para esta cultura de auto-promoción. Mandino cree que para ser un buen vendedor, necesitas creer en ti mismo y en el trabajo que realizas. Su filosofía de cómo triunfar en el mundo de los negocios, se entiende fácilmente pues llega al corazón.

When someone shows an interest in your opportunity, you feel hopeful for that nibble to become a catch. But you can't fillet a nibble. This book will help you turn that nibble into a catch... and you can definitely fillet that! Gary reveals the tools he has used for decades to make millions of dollars in sales and how you can turn your own nibble into a catch. His step-by-step, no-nonsense approach will make a dramatic difference in how you approach your selling proposition and increase your sales.

Often described as the most elite and important in all of Victorian London, The Extremely Successful Salesman's Club was a place where the like-minded shared their wisdom, secrets and methods. Follow Barnabas Kreuz and his nephew Simeon, a young man who quickly discovers how 7 secret rules can become the foundation to unlimited success and a considerable fortune.

După 30 de ani în care a instruit sute de mii de profesioniști în vânzări din zeci de țări, Brian Tracy este recunoscut ca autoritate în domeniu. Aici, el îți dezvăluie cele mai importante principii, care vizează atât jocul interior, deci componenta mintală, cât și jocul exterior, adică suma metodelor și tehnicilor de realizare efectivă a unei vânzări.