Small Art Business

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something else. From piano lessons in exchange for haircuts to an engine tune-up in exchange for house painting, The Art of Barter offers step-by-step instructions.

Don't Panic will prepare you for legal issues you'll encounter as a creator or entrepreneur. Whether you are a start-up, a filmmaker, a musician, an author, or another creator, this book will help you understand what you need to know and how to avoid getting sued. The book covers a range of legal situations that may arise, from the inception of your business or the creation of your work to that dreaded moment (that hopefully doesn't happen) you get a nasty lawyer letter for the first time.

At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

The Fieldbook is an intensely pragmatic guide. It shows how to create an organization of learners where memories are brought to life, where collaboration is the lifeblood of every endeavor, and where the tough questions are fearlessly asked. The stories here show that companies, businesses, schools, agencies, and even communities can undo their “learning issues” and achieve superior performance. If ever a work gave meaning to the phrase hands-on, this is it.

Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed - molding them into highly accomplished individuals - yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas.

The little-engine-that-could story of how a band of scrappy entrepreneurs are reviving the enterprise of manufacturing clothing in the United States.

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance.

After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track. What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next.

Adopter les principes de Sun Tzu, c'est devenir un maître dans l'art de la guerre commerciale ! Il y a plus de deux mille ans, Sun Tzu écrivait L'Art de la guerre, traité de stratégie militaire empreint de sagesse. Sa philosophie unique a traversé les siècles et influencé la pensée de leaders d'horizons variés, jusqu'aux chefs d'entreprise les plus brillants de notre temps. Dans ce guide destiné aux entrepreneurs en devenir, le journaliste économique Mark Smith transpose L'Art de la guerre au monde des affaires.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

At the turn of the last century, the Guggenheim family ran the most powerful mining conglomerate on earth. Decades later came the Guggenheim museum, which became the hub of the world’s most powerful art brand. In between, the Guggenheim name was uttered in every field from aviation to politics, from journalism to rocketry.

How many times have you assumed that you knew somebody and what they were about, only to be completely blindsided when they behave in a way that contradicts everything you thought you knew? We often think we have a fair amount of ability in reading people until the moment when we’re proven wrong. Through a number of exercises and tutorial content, you'll find how to more effectively identify and interpret the behavior of others in order to more fully understand their motivations and intentions.

In our culture, artistic genius and poverty seem inevitably linked, but does it have to be that way? Jim Henson didn’t think so. An iconic creator and savvy businessman, Henson is a model for artists everywhere: Without sacrificing his creative vision, Henson built an empire of lovable Muppets that continues to educate and inspire - and a business that was worth $150 million at the time of his death. How did he ever pull it off? And how can other creators follow in his path?

Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over two billion dollars made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's three billion dollar sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become moguls.

Most books out there will show you the process, the ingredients you need, and how it all works, but none of them show you how to make it just right. If you learn how to make a cheap $5 bottle of wine, you might as well just buy that and not spend your valuable time and effort, but what if you knew how to make that $100 bottle of wine, wouldn’t that be worth spending your time and energy on? Something you can share and enjoy with your friends and family? In this book, I show you just how to make it all perfect and how to eventually sell your wine and make some extra income.

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

It’s harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with your film is broken, and there needs to be a change.