Small Business Development

The law of market failure: Most new products will fail in the market, even if competently executed.

"She" is an entrepreneur who pursued her goals, designed her life, and loved every inch of it. She wasn’t worried about what “they” were doing or how they defined success. She didn’t listen to what they had to say, because she wasn’t doing it for “them”. She set her own standards and priorities. She pursued her goals and lived life to its fullest potential. She kept her head in the clouds and her feet on the ground. She stayed focused on the joie de vivre, celebrating the joy of life with each and every tiny victory.

Running an accounting firm is hard. Because nobody teaches you how to run an accountancy business when you do accountancy training. Nobody teaches you how to price your services, how to win new business, how to lead and manage a team or how to implement systems. The result is working too hard for too little money and never having enough time.

Good coaching is a skill that requires a depth of understanding and plenty of practice if it is to deliver its astonishing potential. This extensively revised and expanded new audio edition of Coaching for Performance clearly explains the principles of coaching and illustrates them with examples of high performance from business and sport. It continues to follow the GROW sequence (Goals, Reality, Options, Will) and clarifies the process and practice of coaching.

Secretly, if not overtly, almost everyone in America desires to become rich: to make it big, to enjoy the fruits of the most successful life imaginable. But unfortunately, most of us don't have a clue as to how to reach these all too elusive goals. Quite simply, there's really no road map for getting there, no proven plan and almost certainly little if any access to those who have become "the richest man in town".

Do you have a problem that you can’t see your way around, no matter how hard you try? You may be looking for the answer outside when the obstacles lie within. We’re all biased. You may have read the above and already your mind is raising its defenses. No...not me. I haven’t got a biased bone in my body. The fact is: You do. So does everyone around you. Cognitive Biases in a Nutshell will help you to identify and correct the cognitive biases you fall prey to in your everyday life.

Elevate your leadership game and discover the secrets to winning big in business and innovation. Big Bet Leadership equips business leaders with the principles and tactics to achieve critical results and solve complex problems facing businesses today. You will capture the upside potential while avoiding the many failure points inherent to AI strategies, growth strategies, M&A, innovation programs, operating model transitions, and digital transformation.

Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so. Why? Because never have we had greater access to information yet at the same time we’ve never been more deficient in common sense. Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year. This is less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset.

The Entrepreneurial Process, one of Brown University’s highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn’t the case. Entrepreneurship is not a spirit or a gift. It is a process that anyone can learn, and that anyone can use to turn a problem into a solution with impact.

"Les 4 Disciplines de l'Exécution", le bestseller N. 1 sur le monde des affaires selon le Wall Street Journal, présente la meilleure formule pour assurer le succès de votre équipe. C'est un livre audio qu'aucun chef d'entreprise ne peut se permettre de manquer ! La plupart des chercheurs, consultants et auteurs nous donnent une vision statique des questions stratégiques - ils nous présentent une image d'une entreprise prospère et nous enseignent quoi faire, mais pas comment faire. "Plus facile à dire qu'à faire" direz-vous, mais ne vous inquiètez pas.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

Discover the books that have already enriched millions. This unabridged guide to the literature of prosperity and motivation surveys 50 of the all-time classics, giving you their key ideas, insights, and applications, everything you need to know to start benefiting from these legendary works.

Did you know that women only currently make up around 25 percent of the C-Suite? And they lead less than 10 percent of Fortune 500 companies? Hard to believe right? But things are slowly starting to change, and people are starting to realize that women can bring qualities to the table that men simply can’t.

Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you'll learn how to create original ideas that will improve your personal life and your business life.

From entrepreneur and celebrity hairstylist Jen Atkin comes a smart and spirited guide to finding your voice and creating the life and career you deserve - along with a behind-the-scenes look into Jen’s own wild and wonderful road to success.

50 Prosperity Classics examines the great works of entrepreneurship, personal finance, investing, economics, and philanthropy. Applying the 50 Classics formula, it highlights the key titles in the literature of prosperity, giving concise summaries of each book's main points, how they came into being, and what each offers the listener on their path toward a life of abundance. This is a comprehensive resource for creating wealth, managing financial assets, and finally giving something back.

Founder of Slutty Vegan, Pinky Cole has spent her life dreaming of financial security. After a fire destroyed the New York City restaurant she put everything into building, she was back to square one, working hard for someone else's dream. Her life has been a series of lessons that have given her the tools to build a business that drew the attention of some of the world's top investors. In I Hope You Fail, Pinky tells her own story to empower you in yours.

In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It’s not black magic, it’s human psychology.