Small Business Development

Are you waiting for that once-in-a-lifetime opportunity to change your life, change your business or change the world? How will you know when it comes? How will you be sure you're ready? This book is not about waiting for an opportunity that might never come. It's a book for right now containing ideas and strategies that can be employed right away, and will ensure that you attract opportunities, whether big or small, all the time.

No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, an injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must read and a must have for your success library.

Sara Bliss (yes, that’s her real name) tracked down more than 65 people who transformed their lives to learn how they did it so you can, too. Take the Leap is packed with inspiring profiles, quotes, and other pieces of creative advice from game changers, rule breakers, and side hustlers, including successful entrepreneurs like Barbara Corcoran, Bobbi Brown, writer turned actress (at 40) Jill Kargman, Black Crowes drummer turned sports radio host Steve Gorman, writer Simon Doonan, and NFL player turned artist/activist Aaron Maybin, and many more.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

In Becoming Self-Made, Elaina Ray walks you through her journey of finding her soul's purpose and building a multimillion-dollar business in under two years and across multiple continents. In this travel memoir/powerful business guide, you will discover, as Ray did, what it takes to be a successful entrepreneur, create and scale your business, and use your innate gifts to chase your wildest dreams so that you, too, can do what you love without sacrificing your most valuable resource: your time.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

This brief, easy-to-understand and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action.

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

If you have a great product, but don’t have the operations in place to efficiently and effectively support it—production, manufacturing, sales, finance, human resources—you won’t succeed. Product innovation is seen as flashier, getting far more attention, but you can create an enduring competitive advantage by revolutionizing business operations.

Philanthropist, investor, and technology pioneer Jean Case brings to life the five "Be Fearless" principles common to the people and organizations that change the world. This audiobook is a call to action for those seeking to live extraordinary lives and bring about transformational change. Be Fearless mixes storytelling and strategy, practical tips and inspiration, to teach individuals and organizations how to put these five principles to work so they, too, can spark the sorts of remarkable breakthroughs that change the world.

Are You Fully Charged? reveals the three keys that matter most for our daily well-being, as well as our engagement in our work. Drawing on the latest and most practical research from business, psychology, and economics, this audiobook focuses on changes we can make to create better days for ourselves and others.

What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

Part self-help wisdom, part business school teaching, and part interactive workbook, plus real-life advice from 18 amazing, thriving entrepreneurs: This book is everything you need to know to turn your creative passion into a successful company. With clarity and approachability, this complete guide will teach you how to monetize your creativity with a sustainable operation: ideation and business plans, branding, bookkeeping, accounting, marketing, management, social media, and more.

This book is for any woman who has ever been overwhelmed with indecision, paralyzed with fear, or just plain stuck. With no-nonsense biblical truth, Fear Is Not the Boss of You is a loving kick in the backside that will catapult you into action. Successful entrepreneur, business coach, and girl next door Jennifer Allwood is your guide to show you why you can't stay stuck, teaching you how to get out of your own way and get on the road to fulfilling the life of your dreams - even if you're afraid.

Do you have a problem that you can’t see your way around, no matter how hard you try? You may be looking for the answer outside when the obstacles lie within. We’re all biased. You may have read the above and already your mind is raising its defenses. No...not me. I haven’t got a biased bone in my body. The fact is: You do. So does everyone around you. Cognitive Biases in a Nutshell will help you to identify and correct the cognitive biases you fall prey to in your everyday life.

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes.

Does ''flexible working'' mean ''always working''? This book offers practical steps to managing remote and flexible work alongside living a full life. In the modern working world, we work really hard. On average, over 60 hours per week. In order to do more, we silently agreed to sacrifice our time off. ''Burnout'' is a ubiquitous buzzword, the ''inbox of shame'' and ''productivity paralysis'' describe a normal working day.

Random House presents the audiobook edition of How to Be an Overnight Success by Maria Hatzistefanis. 'You are not born an entrepreneur. It's a skill that you learn along the way.' When the skincare company Rodial launched its cult 'snake' serum, the press quickly called the business an 'overnight success'. However, Rodial's founder, Maria Hatzistefanis, had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate in this very accessible book that its success stemmed from sheer hard work, tireless efforts and a lot of patience.