Small Business Development

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

In diesem dringenden, maßgeblichen Hörbuch legt Bill Gates einen weitreichenden, praktischen - und zugänglichen - Plan dafür vor, wie die Welt die Treibhausgasemissionen rechtzeitig auf Null senken kann, um eine Klimakatastrophe zu verhindern. Seit einem Jahrzehnt untersucht Bill Gates die Ursachen und Auswirkungen des Klimawandels. Mithilfe von Experten aus Physik, Chemie, Biologie, Ingenieurwesen, Politikwissenschaft und Finanzwesen hat er sich auf das konzentriert, was getan werden muss, um die unserem Planeten bevorstehende Umweltkatastrophe zu verhindern.

Every city in America wants to become a tech hub, yet so few succeed—and that’s the problem. Tech jobs, venture capital, and R&D are concentrated in a handful of big coastal cities, while the broad middle of the country is left out. But to thrive in the twenty-first century, cities must create innovation economies of their own and grow in more inclusive ways. In January 2020, Nicholas Lalla founded Tulsa Innovation Labs to help Tulsa, Oklahoma transition from its oil and gas legacy to tech. Lalla’s organization would go on to build the first tech-led economic development strategy.

Dass an der digitalen Transformation kaum ein Unternehmen vorbeikommt, ist inzwischen allgemein bekannt. Trotzdem bleibt die Frage, wie eine Digitalstrategie konkret aussehen und umgesetzt werden kann. Andreas Holtschulte zieht als Vergleich die Sanierung seines Hauses heran und ermöglicht so einen einfachen Zugang zu dem sehr abstrakten Thema. "Großbaustelle digitale Transformation" zeigt praxisnah, welche Unternehmensbereiche von digitalen Innovationen wie künstlicher Intelligenz profitieren können, wie die Umsetzung gelingt, welche Fallstricke es zu vermeiden gilt und wie die neuen Systeme sicher werden.

The idea of starting your own business is exhilarating and inspiring. It's one over 30 million Americans pursue. But being the significant other of an entrepreneur is not so glamorous. Boundaries between work and home disappear. Personal savings and business funds become intertwined. You can feel like a single parent as your spouse travels, works late hours, and answers calls and emails 24-7.You may even sacrifice a career or move your home for the sake of the business.

If you’re like most women, you're still climbing out of a hole created by the worst economic recession since the Great Depression. If that's not enough angst to deal with, your boss wants it yesterday, your kids want it today, and your spouse wants it tonight. We also face an onslaught of time-sucking distractions: the Internet, email following you everywhere, Facebook, Twitter, texting, and virtual relationships - all competing with our ability to accomplish Big Things in our lives.

When Paul Kusserow began consulting for Amedisys, the home healthcare company was on the brink of collapse. Its stock had fallen to less than $11 per share, and it had to borrow money to pay a massive government fine. Six months later, Kusserow became its CEO. Under his leadership, Amedisys dramatically improved operations, increased its market capitalization by over tenfold, and took its place among the country's top home care and hospice businesses. In this in-depth case study, Kusserow explains how he achieved this stunning turnaround.

The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader.

Wie man ein Unternehmen aufbaut, ein Produkt entwickelt oder generell im Business Erfolg hat, zeigt iPod-Erfinder und Silicon-Valley-Ikone Tony Fadell. Ob Berufseinsteiger, die mit dem Gedanken spielen, ein Start-up zu gründen, Unternehmer, die überlegen, ihr Business zu verkaufen, oder Entwickler, die ein Produkt erschaffen wollen, das den Markt revolutioniert – die meisten stehen irgendwann vor Problemen im Businessalltag, bei denen ein guter Rat weiterhelfen würde.

Whether you’re a facilitator, instructional designer, or L&D department of one, you don’t need a fancy DSLR camera or film crew to create successful training videos. All you really need is a learning strategy, a good production plan, and a smartphone camera. Informed by his 30-year career in training and media, including his time as learning executive with the BBC, author Jonathan Halls is committed to best practices in video production that will actually help your learners to learn, and without a giant strain on your resources.

The HMO market can be tough to crack, but you don't have to settle for low returns and problematic tenants. This audiobook will guide you through the five principles of becoming a Next Level Landlord. It will show you that by choosing the right property and improving the quality of your space and your service, you can maximise profits and create shared properties where tenants love to live.

Vivimos tiempos complicados para las empresas, los que las dirigen o trabajan en ellas. La digitalización ha modificado totalmente el entorno en el que desarrollan sus negocios. La aparición de nuevas tecnologías digitales y nuevos competidores están fomentando cambios de hábitos de consumidores y empleados, y también cambios profundos en los modelos de negocios y en las formas de hacer. Esta nueva situación presenta a la vez muchos retos y oportunidades para las empresas.

En estos momentos todas las sociedades afrontan retos mayúsculos, como los cambios tecnológicos disruptivos, los desequilibrios demográficos o la desigualdad económica. Además, debemos afrontar la COVID-19, una pandemia universal que ha hundido la economía mundial en una crisis cuya intensidad superará la de la década anterior, y que induce miedo al futuro.

La continuidad es el gran desafío de las familias empresarias. Sin embargo, las estadísticas demuestran que apenas el 30 % de los negocios de familia llegan a la segunda generación, menos del 10 % alcanzan la tercera generación y un porcentaje inferior al 5 % se proyecta hasta la cuarta o más generaciones.

Productive Accidents shows how a framework for curiosity and creativity can also be a recipe for innovation and adventure. There are 10 actionable insights that can be applied by individuals, families, or companies. The more you experiment with these ideas the more you realise that serendipity can be predictable and repeatable experience.

A collection of articles on various topics related to industries in business. Opinion pieces, business trends, and guidance through business lessons.

Ever feel like you are not being heard? Good communication makes the world go round, so it is high time you learned to do it properly. If you suffer from social anxiety and simply cannot find the will to talk to people, or if you simply feel like you are talking to a wall, this audiobook is for you. Communicating successfully is done through a combination of body language and words, but not just any words will do. In the following chapters, you will find out how to talk to people in a number of situations, doing so with the greatest of ease.

Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your efforts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want.

La Rueda de los 8 miedos del emprendedor es una caja de herramientas invaluable para cualquiera involucrado en un pequeño negocio. Si te gustan los sistemas directos, los consejos prácticos y la orientación de alguien que ha estado allí, te encantará este recurso accesible de Celia Soonets.

Everyone says that innovation is important. The problem is that no one tells you how to be innovative. Innovation is a State of Mind sets out a step-by-step guide to creating innovative ideas and putting them into action. You'll learn how to generate more ideas with greater potential, how to grow and evaluate them, test their effectiveness, and then implement the ones that are going to improve your business.