Small Business Development

In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and techniques, yet many continue to struggle. Going Lean points to a better way.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

In The Multi-Hyphen Life award-winning British author-podcaster Emma Gannon explains that it doesn't matter if you're a part-time PA with a blog, or an accountant who runs an online store in the evenings—whatever your ratio, whatever your mixture, we can all channel our own entrepreneurial spirit to live more fulfilled and financially healthy lives.

Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.

Following his near-death experience, one simple shift in awareness tripled David Neagle's wages - his annual income then became his monthly income.... The Millions Within documents David's journey from high-school dropout to multi-millionaire entrepreneur. And, while David's rise to financial freedom began as a dockworker, his dedication to learning and applying the universal laws were at work behind his unlikely success.

Many business owners downplay the importance of managing their finances—until they’re in trouble. When a business can’t meet payroll and supplier bills are overdue, when a loyal customer leaves and there’s a huge tax bill looming, that’s when owners discover the 101 Dumb Financial Mistakes they’ve been making. 101 Dumb Financial Mistakes and How to Avoid Them helps business owners prevent these mistakes before it is too late and they are in the middle of a financial crisis.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

Are you waiting for that once-in-a-lifetime opportunity to change your life, change your business or change the world? How will you know when it comes? How will you be sure you're ready? This book is not about waiting for an opportunity that might never come. It's a book for right now containing ideas and strategies that can be employed right away, and will ensure that you attract opportunities, whether big or small, all the time.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

This is a complete guide to how to create a plan for, open, operate, and market a new small business. This book intends to help you overcome fear and inspire you to own and operate your own small business.

In Go Big Now, Pimsleur distills two decades of studying complex mindset practices into eight essential “mindset keys” that can be used by anyone to get the Go Big Mindset and achieve ambitious professional and life goals. Pimsleur shares personal stories of how she used these keys to raise venture capital and build multimillion-dollar companies, and illustrates each key with an example from a leader, CEO, or celebrity whose mindset catapulted them to success.

In Million Dollar Women, Pimsleur introduces you to seven women who, instead of leaning in, simply left corporate America and marched into the world of entrepreneurship. They have raised capital, developed powerful networks, and generated multimillion-dollar companies from scratch. When Pimsleur herself started Little Pim, a company that produces a program for young children to learn foreign languages, she wanted to create an exceptional experience.

Sara Bliss (yes, that’s her real name) tracked down more than 65 people who transformed their lives to learn how they did it so you can, too. Take the Leap is packed with inspiring profiles, quotes, and other pieces of creative advice from game changers, rule breakers, and side hustlers, including successful entrepreneurs like Barbara Corcoran, Bobbi Brown, writer turned actress (at 40) Jill Kargman, Black Crowes drummer turned sports radio host Steve Gorman, writer Simon Doonan, and NFL player turned artist/activist Aaron Maybin, and many more.

Avoiding the Continuous Appearance Trap: 12 Questions to Understand What’s Truly Underneath Your Culture is a transformational book that weaves together the stories of two companies that, on the surface, appear to be quite similar. Underneath, however, they couldn’t be more different.

Do you have a successful line of product that you know people want to try but who may not be ready to commit or might be overwhelmed by the selection? Do you have an idea for a curated experience that you could provide to subscribers monthly but you don't know where to start? Step-by-step, Sarah Williams, the Subscription Box Queen and host of the Launch Your Box podcast, shares the tactical knowledge, challenges, and successes she faced in launching her own successful business from the ground up.

In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple four-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies - including how to create seven perpetual income streams in 12 months from just one message - this is your go-to guide for living your dreams and impacting the world for good.

Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats.

Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start.

Faced with uncontrollable circumstances, from a change in market demand to a global pandemic, being self-employed can sometimes feel less like you're running the show, and more like the show is running you. But it doesn't need to be that way. Small business consultant, entrepreneur coach, and acclaimed portrait photographer Jeffrey Shaw - TEDx speaker and host of the popular The Self-Employed Life podcast - offers the essential manual on everything you need to be successful as a self-employed business owner.

Finally! Develop good habits that stick! Do you find yourself trying to adopt good habits only to abandon them down the road? Are you frustrated because you seem unable to develop them in the first place? If so, there's a simple solution: starting small. This effective, time-tested method is described in detail in Small Habits Revolution: 10 Steps to Transforming Your Life Through the Power of Mini Habits!