Small Business Development

In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.

Through the various examples highlighted in this book, Hersh Haladker and Raghunath Mashelkar emphasize that searching for growth opportunities within an offering's existing industry usually results in incremental improvement, whereas exponential improvement can be achieved by drawing parallels from outside of the current context. This book will inspire leaders to look outward and find parallels, keeping in mind that 'obvious' comparisons can, at best, lead to improvement, whereas 'unexpected' ones can lead to exponential improvement and perpetuate a legacy of innovation.

It’s not the iPhone, but VC, that is Silicon Valley’s greatest export—it’s the key ingredient of innovation and provides the toolkit for inventors and start-up founders around the world to become powerful, multibillion-dollar companies.

Frank Altman, a legendary figure in the Community Development Finance industry, offers a systematic argument for why and how American capitalism can be extended to people from every walk of life, including those from low-income census tracks. He explores the history and cultural realities that have created an unequal financial playing field, particularly for BIPOC communities and how innovative approaches can create sound investment devices and exponential growth in minority and women-owned businesses and increase levels of home ownership.

★私たちが“群れ”で働く意味は、どこにあるんだろう──？【各氏大絶賛!!】◎入山章栄氏（早稲田大学大学院教授）「すばらしい！日本中の経営者が読むべきだ。

Como inovar? Por onde começar? Como montar uma boa equipe? Que forma terá uma ideia quando for colocada em prática? São muitas as perguntas que martelam na cabeça de quem precisa tirar ideias do papel, mas já existe um caminho infalível para responder a todas elas rapidamente: o sprint. Método criado pelo designer Jake Knapp no período em que ele trabalhava no Google, era usado para tudo na empresa, do aperfeiçoamento do mecanismo de buscas ao Google Hangouts, com o foco em desenvolver e testar ideias em apenas cinco dias.

Failure can ruin lives and families. There’s no denying it. It can destroy your health and obliterate your self-esteem. But it also holds a lot of value on the road to success. Failure Rules! walks you through five essential rules to help you pull value from any failure—as proven by Andrew Thorp King’s personal stories of dramatic, cascading failures in business, relationships, art, and life. Journey through key failure lessons from a wildly diverse set of successful entrepreneurs, creatives, and authentics.

The Smart Accelerated Success System (A.S.S.) for Your Business Strategy (B.S.) is a model to put nitrous into your success engine. This audiobook contains the tools of thought to move you past any blocks in your life and propel you into the greatness that has always been inside of you. Each time you listen to the audiobook, a new lesson will appear to you, unlocking the secret to your next level of your success!

A relentless evil possessing an already depraved man...gruesome and perverse acts of brutality... Will anyone survive? Centuries ago the natives captured and imprisoned a life force of pure evil and unending hunger. Thirteen years ago, an eight-year-old boy woke the darkness. It grows in strength every day and now the boy is a man. A man skilled in terror and violence, the very things the darkness needs to finally break free.

I have done my best to name the thoughts, feelings, and opportunities that accompany the journey through failure, because in naming a thing we gain power over it. What I ultimately hope for are empowered men and women who confidently embrace their stories to live more effectively and wholeheartedly in the world. Fail fast, fail often, fail forward...We live in an age that acknowledges the importance of failure to success. Yet our relentless focus on success can leave us ill-prepared for the trauma, grief, and confusion that can accompany failure.

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

In diesem dringenden, maßgeblichen Hörbuch legt Bill Gates einen weitreichenden, praktischen - und zugänglichen - Plan dafür vor, wie die Welt die Treibhausgasemissionen rechtzeitig auf Null senken kann, um eine Klimakatastrophe zu verhindern. Seit einem Jahrzehnt untersucht Bill Gates die Ursachen und Auswirkungen des Klimawandels. Mithilfe von Experten aus Physik, Chemie, Biologie, Ingenieurwesen, Politikwissenschaft und Finanzwesen hat er sich auf das konzentriert, was getan werden muss, um die unserem Planeten bevorstehende Umweltkatastrophe zu verhindern.

How will software development and operations have to change to meet the sustainability and green needs of the planet? And what does that imply for development organizations? In this eye-opening book, Anne Currie, Sarah Hsu, and Sara Bergman provide a unique overview of this topic—discussing everything from the likely evolution of national grids to the effect those changes will have on the day-to-day lives of developers.

Dass an der digitalen Transformation kaum ein Unternehmen vorbeikommt, ist inzwischen allgemein bekannt. Trotzdem bleibt die Frage, wie eine Digitalstrategie konkret aussehen und umgesetzt werden kann. Andreas Holtschulte zieht als Vergleich die Sanierung seines Hauses heran und ermöglicht so einen einfachen Zugang zu dem sehr abstrakten Thema. "Großbaustelle digitale Transformation" zeigt praxisnah, welche Unternehmensbereiche von digitalen Innovationen wie künstlicher Intelligenz profitieren können, wie die Umsetzung gelingt, welche Fallstricke es zu vermeiden gilt und wie die neuen Systeme sicher werden.

The idea of starting your own business is exhilarating and inspiring. It's one over 30 million Americans pursue. But being the significant other of an entrepreneur is not so glamorous. Boundaries between work and home disappear. Personal savings and business funds become intertwined. You can feel like a single parent as your spouse travels, works late hours, and answers calls and emails 24-7.You may even sacrifice a career or move your home for the sake of the business.

If you’re like most women, you're still climbing out of a hole created by the worst economic recession since the Great Depression. If that's not enough angst to deal with, your boss wants it yesterday, your kids want it today, and your spouse wants it tonight. We also face an onslaught of time-sucking distractions: the Internet, email following you everywhere, Facebook, Twitter, texting, and virtual relationships - all competing with our ability to accomplish Big Things in our lives.

When Paul Kusserow began consulting for Amedisys, the home healthcare company was on the brink of collapse. Its stock had fallen to less than $11 per share, and it had to borrow money to pay a massive government fine. Six months later, Kusserow became its CEO. Under his leadership, Amedisys dramatically improved operations, increased its market capitalization by over tenfold, and took its place among the country's top home care and hospice businesses. In this in-depth case study, Kusserow explains how he achieved this stunning turnaround.

Wie man ein Unternehmen aufbaut, ein Produkt entwickelt oder generell im Business Erfolg hat, zeigt iPod-Erfinder und Silicon-Valley-Ikone Tony Fadell. Ob Berufseinsteiger, die mit dem Gedanken spielen, ein Start-up zu gründen, Unternehmer, die überlegen, ihr Business zu verkaufen, oder Entwickler, die ein Produkt erschaffen wollen, das den Markt revolutioniert – die meisten stehen irgendwann vor Problemen im Businessalltag, bei denen ein guter Rat weiterhelfen würde.

Whether you’re a facilitator, instructional designer, or L&D department of one, you don’t need a fancy DSLR camera or film crew to create successful training videos. All you really need is a learning strategy, a good production plan, and a smartphone camera. Informed by his 30-year career in training and media, including his time as learning executive with the BBC, author Jonathan Halls is committed to best practices in video production that will actually help your learners to learn, and without a giant strain on your resources.

After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.