Small Business Development

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

670万部の「学習」「科学」を失った学研は、いかにして危機を克服したのか。M&Aを活かした事業創造の最高の教科書。

In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe.

The Bridge to Excellence is not just a means of getting your organization from the beginning to the end of a particular journey. It is the organization and every organization has a Bridge, whether utilized or not. Does your Bridge take your organization across the roiling rivers of competition, technological change, evolving customer preferences, workforce changes, supply chain disruptions, pandemics, regulation, and more? Does it carry you over all of this to the goal of Sustainable Excellence, or does it take you somewhere else?

元ＮＥＣの伝説的な技術者であり開発・製造の第一人者がまとめた、半導体産業の入門書。複雑な産業構造と関連企業を半導体の製造工程にそって網羅的に解説。

For the ambitious mother who dreams of starting her own business while juggling mom life, work life, wife life, fill in the blank life, this book was written for you. Marisa Volpe Lonic, mom of four and former corporate executive turned entrepreneur, shares practical tips and advice on turning your side hustle into your main hustle, vulnerable stories of the entrepreneurial journey, and the undeniable chaos of what it’s like to birth businesses and babies simultaneously.

Purpose, Passion, and Pajamas is the story of Genevieve Piturro’s triumphant leap off the corporate ladder to find her life’s true calling. What started with a simple question from a little girl led Genevieve to conceive and build the nonprofit Pajama Program in 2001, resulting in a featured appearance on The Oprah Winfrey Show and an awe-inspiring display of compassion throughout the US and beyond. Today, Pajama Program has distributed over seven million pairs of pajamas, opened 63 chapters across the US, and established reading centers for children.

En los últimos años, la sensación de crisis permanente ha potenciado la atención en la salud mental dentro de las organizaciones. Fenómenos como renunciar a los puestos de trabajo (la gran dimisión), trabajar solo lo necesario (quiet quitting), desaparecer en el trabajo (ghosting laboral) o el absentismo sabático solo se pueden explicar por factores psico-lógicos. Por tanto, es esencial que los empresarios y directivos tomen conciencia de esta situación.

Cansada de se dividir entre o trabalho e a família, Romi Neustadt abandonou sua carreira e decidiu investir no marketing de rede. Em menos de três anos, conquistou a liberdade que desejava para organizar sua vida, além de uma remuneração bem maior do que esperava. Neste livro, ela ensina como adotar uma mentalidade positiva, deixando para trás as crenças limitantes e as desculpas que atrapalham nosso desenvolvimento.

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It’s not black magic, it’s human psychology.

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.

If you’re like most women, you're still climbing out of a hole created by the worst economic recession since the Great Depression. If that's not enough angst to deal with, your boss wants it yesterday, your kids want it today, and your spouse wants it tonight. We also face an onslaught of time-sucking distractions: the Internet, email following you everywhere, Facebook, Twitter, texting, and virtual relationships - all competing with our ability to accomplish Big Things in our lives.

We have all heard the exclamation “it’s like a jungle out there”, especially in trying to navigate the business world. That feeling of being overwhelmed by the chaotic arises just in the efforts to keep business moving and alive, let alone to achieve true profit optimization. It does not even broach the concept of building a business to its ultimate fruition: to become a valued and valuable entity of which you can sell at high profit in an exit strategy.

かつての日本企業が抱いていた「お金より人が大事」という考え方は決して理想主義ではなく、実利に適ったものであり、それこそがビジネスを繫栄に導く強みであった。

What makes a business succeed and what makes one fail? What is the difference between 'Great' or 'Poor'? Based on 20+ years of research, coaching and advising 1000+ businesses, Guy Arnold has identified 4 Vital Principles that are the foundation of EVERY long term business success. These principles are the key to growing a business though loyalty, reputation and referrals.

Change happens when people with a collaborative and ecosystem mindset are plugged into the right networks. This book discusses seven mindset principles enabling the listener to thrive in the startup and multi-stakeholder economy by building and growing networks of ideas and knowledge, networks of resources such as capital and infrastructure, and networks of people to join your mission.

Bewährte Strategien und Tipps für eine gelingende Kommunikation. Nie wieder Angst vor Small Talk oder peinlichen Gesprächspausen. So setzen Sie Ihre Stärken als introvertierter Mensch gezielt in Gesprächen ein. Von der Autorin von "Leise Menschen – starke Wirkung" (über 30.0000 verkaufte Exemplare). Jeden Tag treffen Menschen mit ganz unterschiedlichen Eigenschaften, Neigungen und Fähigkeiten zusammen, ob im Berufs- oder Privatleben. Permanent stehen wir miteinander in Kontakt, im Diskurs – wir kommunizieren fortlaufend mit unserem Umfeld.

Die Spielregeln der Unternehmens- und Markenführung haben sich radikal verändert: Durch die Entstehung digitaler Netzwerkgesellschaften funktioniert erfolgreiche Unternehmensführung nur noch durch aktive Vernetzung mit ihren Kund_innen. Folglich muss sich Markenführung weiterentwickeln und von überholten Marketing-Mechanismen verabschieden. Soheil Dastyari stellt die wertvollsten Nutzer_innen, die Fellows, ins Zentrum einer jeden Unternehmung: Sie als integralen Bestandteil an der Marken- und Produktsteuerung teilhaben zu lassen, wird künftig erfolgsentscheidend sein.

Sort Your Brain Out includes brain-powered self-help advice that will improve your mood, help you deal with stress, and be better and smarter at work or in your everyday life. You'll discover how to shape and control the most adaptable organ in your body to think more creatively, keep your memory sharp, and live a better life on a daily basis.