Small Business Development

Writing Winning Business Plans reveals how to write an accessible and recognition-promoting business plan for any organization, discussing how new and established companies can benefit from an effectively executed plan. Writing Winning Business Plans clearly shows you how to prepare and utilize the most important document for any organization: The business plan. Whether one is just starting out or is already in business and needs to refocus efforts, this practical guide will take you through all the various steps for preparing a winning business plan.

This book is for any woman who has ever been overwhelmed with indecision, paralyzed with fear, or just plain stuck. With no-nonsense biblical truth, Fear Is Not the Boss of You is a loving kick in the backside that will catapult you into action. Successful entrepreneur, business coach, and girl next door Jennifer Allwood is your guide to show you why you can't stay stuck, teaching you how to get out of your own way and get on the road to fulfilling the life of your dreams - even if you're afraid.

"She" is an entrepreneur who pursued her goals, designed her life, and loved every inch of it. She wasn’t worried about what “they” were doing or how they defined success. She didn’t listen to what they had to say, because she wasn’t doing it for “them”. She set her own standards and priorities. She pursued her goals and lived life to its fullest potential. She kept her head in the clouds and her feet on the ground. She stayed focused on the joie de vivre, celebrating the joy of life with each and every tiny victory.

A faculty member at UC Berkeley’s Haas School of Business, Budak created and teaches the wildly popular course “Becoming a Changemaker,” which has quickly grown into one of the most highly rated courses anywhere on campus. It’s regularly heralded by students as “transformative” and “life changing” but to date has only been accessible to students attending UC Berkeley. Budak is driven by the belief that anyone—regardless of title, personality, race, gender, age, or class—can be a changemaker.

50 Prosperity Classics examines the great works of entrepreneurship, personal finance, investing, economics, and philanthropy. Applying the 50 Classics formula, it highlights the key titles in the literature of prosperity, giving concise summaries of each book's main points, how they came into being, and what each offers the listener on their path toward a life of abundance. This is a comprehensive resource for creating wealth, managing financial assets, and finally giving something back.

Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.

Learn how to double and triple your income with the 12 Power Strategies contained in Brian Tracy's Million Dollar Habits. Now, for the very first time, Brian Tracy has put together in one place a lifetime of strategies to help you reach your financial goals faster than you ever thought possible.

If you have a great product, but don’t have the operations in place to efficiently and effectively support it—production, manufacturing, sales, finance, human resources—you won’t succeed. Product innovation is seen as flashier, getting far more attention, but you can create an enduring competitive advantage by revolutionizing business operations.

Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so. Why? Because never have we had greater access to information yet at the same time we’ve never been more deficient in common sense. Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year. This is less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset.

A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.

Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100-plus insights, this no-nonsense audiobook will help you find your way through the hardest parts of any bold project or new venture.

No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, an injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must read and a must have for your success library.

Win at both! On a tandem bicycle, two riders with different strengths can ride together and cover a lot of ground efficiently—if they have the same destination in mind and communicate effectively. Sounds a lot like marriage, doesn’t it? If you are an entrepreneur who has experienced the frustration of trying to balance your work life with your marriage life, only to fall behind in both areas, you’re far from alone. You can achieve greater balance simply by taking action together, in tandem, as outlined in this book.

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.

Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.

En un impresionante alarde de síntesis, Francisco Alcaide ha reunido en este tercer volumen cuatrocientas reflexiones cuidadosamente seleccionadas de reconocidas personalidades de ámbitos y disciplinas diferentes a los de los dos anteriores, analizadas por el mismo autor con profundidad y rigor para darles sentido y coherencia. Reflexiones que nos inspirarán y nos empujarán a luchar por nuestros objetivos y retos. Porque, al fin y al cabo, el éxito no es otra cosa que aprendizaje.

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this audiobook, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe.

★進化思考──それは、生物の進化のように二つのプロセス(変異と適応)を繰り返すことで、本来だれの中にもある創造性を発揮する思考法。