Small Business Development

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

Why did Albert Einstein discover the general theory of relativity, Jane Goodall advance our understanding of primatology, and Steve Jobs change the way we think of computers and phones, while many other people live lives of quiet imitation? What are the components that contribute to an original and brilliant life? In this highly innovative new book, Arjuna Ardagh shows us how brilliance can become more of a predictable outcome and less of an accident: when four very different kinds of activity and focus co-exist together.

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Win at both! On a tandem bicycle, two riders with different strengths can ride together and cover a lot of ground efficiently—if they have the same destination in mind and communicate effectively. Sounds a lot like marriage, doesn’t it? If you are an entrepreneur who has experienced the frustration of trying to balance your work life with your marriage life, only to fall behind in both areas, you’re far from alone. You can achieve greater balance simply by taking action together, in tandem, as outlined in this book.

Learn how to think like the rich do. You can actually live out your dreams. Knowing that there is a mindset that millionaires live by is another way of saying that that can live that way and also become a millionaire in time. After all, a millionaire is a normal person who has stuck with the principles of financial success. If you can stick with it, you can make it right to the very top.

Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start.

The 3rd Paradigm provides a framework for businesses and individuals alike to innovate breakthrough solutions through a process of Co-Creation. Backed by original research involving more than 4,000 business professionals, the authors present the three paradigms of business, the five types of Co-Creation, and a four part step-by-step model that allows you to make the radical shift toward the 3rd Paradigm of Co-Creation—where all stakeholders play a meaningful part in greater success.

Even if your business is well-funded and has no urgent financing needs, it’s still important that you build up good business credit. You never know when you might need it, and it’s always handy to have access to extra funds so you can readily seize opportunities and get ahead of the competition. Even companies as big and profitable as Walmart are taking advantage of business credit – so should you!

People power your business - and success can hinge on your hiring, inspiring, and keeping the right ones. As a manager, are you cultivating this vital resource? Is there more you could be doing? Are you just winging it? Every HR executive has a laundry list of things they wish managers knew: best practices that would enable the entire organization to operate more effectively, transforming those managers into exceptional - and highly promotable - leaders.

In today's fast-paced world, businesses that can harness the power of artificial intelligence (AI) are poised to dominate their industries. AI Business Strategies: Leveraging Artificial Intelligence as a Competitive Advantage is the ultimate guide to unlocking the full potential of AI in your business. From cutting-edge applications in healthcare and finance to game-changing strategies in retail and beyond, this book offers a comprehensive overview of how AI is transforming the business landscape.

Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.

50 Prosperity Classics examines the great works of entrepreneurship, personal finance, investing, economics, and philanthropy. Applying the 50 Classics formula, it highlights the key titles in the literature of prosperity, giving concise summaries of each book's main points, how they came into being, and what each offers the listener on their path toward a life of abundance. This is a comprehensive resource for creating wealth, managing financial assets, and finally giving something back.

An astonishing 94.6 percent of businesses fail to sell. They close at an enormous cost to the owner, their family, their staff and the economy. Most business owners realise too late that there are only two destinations for any business: a sale or closure. You’ve got to build to $ell. Sweat, Scale, Sell shares real business-building stories about how ordinary business owners took charge of their fate using the Asset of Value™ method.

Discover how ChatGPT and AI can give you the edge in both your personal and professional life. This new book combines the insights and strategies from two bestselling guides into one comprehensive resource, making it easier than ever to unlock the full potential of AI in your life and work.

With Business Breakthrough 3.0, you'll learn how to create a highly profitable organization that attracts and retains people who truly love their jobs. This isn't just another business book—it's a comprehensive guide to overcoming entrenched patterns and building a better future for your company. Whether you're a CEO, a manager, or an entrepreneur, the insights and strategies in this book will help you achieve breakthrough success.

Are you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days. In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.

In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and techniques, yet many continue to struggle. Going Lean points to a better way.

Recruiters and recruiting firm owners are overwhelmed, frustrated with their clients, candidates, and by completely unpredictable revenue. Most training simply puts recruiters in more overwhelm with marginal results. It’s possible to go from annoying vendor to trusted adviser, from rollercoaster revenue to predictable income, and from total overwhelm to clarity. It’s possible to build a recruiting business that runs without you there!

Having spent over twenty years building her hugely successful beauty empire, Maria Hatzistefanis managed to achieve all her childhood dreams and goals. Whilst this life of glamour and success is exhilarating, Maria is shocked to find that the happiness it brings is fleeting. This leads her to realize that her life needs a new focus. In this easy-to-follow guide, Maria asks the fundamental question: "What is happiness?" Brimming with good sense, great advice and clear tips, How to Live Your Best Life will equip you with the tools you need to be in control of your own destiny.

Spending the night in juvie wasn't the worst thing to happen to seven-year-old Teresa that summer. When her much-anticipated cross-country vacation turns to abduction, Teresa is forced to care for her mother, sister, and twin brothers. Homeless, abused, and afraid in the slums of San Francisco's Tenderloin District, Teresa finds joy in her adventures while fantasizing of a better life. Keeping this dream alive throughout her childhood is what drives her to end the cycle of abuse and poverty.