Small Business Management

UTV founder and pioneer of the media industry Ronnie Screwvala is one of India’s most successful first-generation entrepreneurs. An avid philanthropist, he has penned Dream with Your Eyes Open: An Entrepreneurial Journey as one of the most inspiring entrepreneurial self-help books.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This fall she's breaking new ground with two television shows from NBC -- her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha -- as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her secret for success?

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

Driving around the city in any metropolitan areas we all see trendy coffee shops everywhere and not all of them are Starbucks. Do you ever wonder why there are so many new boutique coffee shops popping up everywhere? Well, according to National Coffee Association, it is not a hoax, but the new trend. The coffee industry and the coffee shop business have boomed in recent years, especially with regards to specialty coffees. If you are thinking about opening a coffee house, here are the 13 steps that you will need to take....

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Cara Alwill Leyba's riveting voice and kinship with her audience drove the self-published success of Girl Code, a book that encouraged women to support each other in the business community. Now her many fans are ready to take the next step: building sustainable confidence from the ground up. Most women who are insecure look for the equivalent of a sugar rush, such as telling themselves they're better than other people or changing the way they look. But those tricks won't protect them from losing confidence in the future.

Using stories from his time at Netscape, Apple, and Slack, Michael Lopp presents a series of small but compelling practices to help you build leadership skills. You’ll learn how to create teams that are highly productive, highly respected, and highly trusted. The essays in this book examine the practical skills Lopp learned from exceptional leaders - as a manager at Netscape, a senior manager and director at Apple, and an executive at Slack. You’ll learn how to apply these lessons to your own experience.

In Change Proof, business and personal development expert Adam Markel shows how you can move beyond managing change to actively embracing it—and actually using times of uncertainty, crisis, and chaos to create opportunities and stimulate positive growth. You'll learn how to choose change before it chooses you, what it takes (and what it means) to become truly change proof, and how to leverage your relationship to change. This book will help you take the art and science of resilience to the next level—and look forward to future and all the changes it will bring.

What's holding you back? Marshall Goldsmith is an expert at helping global leaders overcome their (sometimes unconscious) annoying habits and attaining a higher level of success. His one-on-one coaching comes with a six-figure price tag. But with this audiobook, you'll get Marshall's great advice without the hefty fee!

What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage.

The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital describes the story of a young entrepreneur who built a $20 investment into a multi-million dollar software company. With no investors, role models, high-tech equipment, or marketing team, the audiobook tells you how to beat venture capital based companies at their game. This audiobook contains the secret strategies to running a profitable SaaS company, describing the tactics to get the word out about your product for free.

Decía Betrand Russell que "la mejor prueba de que algo puede hacerse es que antes alguien ya lo hizo". Por eso las personas inteligentes aprenden de la experiencia de los demás. En el audiolibro encontrarás reflexiones y frases sobre el desarrollo personal, sobre la gestión de empresas y equipos, pero también sobre la vida misma. Personajes como Dale Carnegie, Napoleon Hill, Robert Kiyosaki, Richard Branson, John C. Maxwell, Steve Jobs, Jack Welch, Deepak Chopra, Eckhart Tolle, Brian Tracy...

Murphy's Law tells us that if something can go wrong, it will. Nonsense! says Al Casey, who maintains: If things can go right, they should. But you've got to make them go right, he adds, by hard work, focusing on key problems, and believing in the people around you. One of the most successful - and original - American businessmen of our time, Al Casey is a no-nonsense turnaround specialist who loves nothing more than the big challenges, whether in the private or the public sector.

How can you take your skills and expertise and package it to become a successful consultant? There are proven time-tested principles, strategies, tactics, and best practices the most successful consultants use to start, run, and grow their consulting business. Consulting Success teaches you what they are.

Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it....

Aunque se trate de vender el producto de tu compañía o de venderte a ti mismo la idea de comer sano, todo en la vida puede -y debe- ser tratado como una venta. En Vendes o vendes, Grant Cardone revela las técnicas y los acercamientos necesarios para manejar como experto el arte de vender, en cualquier lugar. Aprenderás cómo manejar el rechazo, revertir las situaciones negativas, acortar los ciclos de venta y garantizar tu grandeza. Cardone también te enseñará los puntos esenciales del éxito:

Small Church Essentials is for leaders of smaller congregations. It encourages them to steward their role well, debunking myths about small churches while offering principles for leading a dynamic, healthy small church. Based on the popular six-hour lecture that Karl Vaters delivers to church leaders across the country, Small Church Essentials will affirm small church leaders and show them how to identify what they do well and how to do it even better.

Starting a buѕinеѕѕ iѕ оnе оf the most complicated, difficult, and rewarding experiences available, yet worth every effort and cost when it succeeds. Unfortunately, too many entrepreneurs jump in without building a strong еnоugh foundation to survive. Straightforward yet соmрrеhеnѕivе, this guide iѕ the ultimate tool уоu nееd tо turn your small business idea into an income-producing company in 30 days!

Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away.