Small Business Management

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

If you’re at all responsible for your company’s success, you can’t just be a hard-charging entrepreneur or a motivating, encouraging leader. You have to be both! If you’re at all responsible for your company’s success, you can’t just be a hard-charging entrepreneur or a motivating, encouraging leader. You have to be both! This book presents Dave’s playbook for creating work that matters; building an incredible group of passionate, empowered team members; and winning the race with steady momentum that will roll over any obstacle.

Tailored for small-business owners and entrepreneurs like yourself who are looking for long-term financial planning and wealth management, The Business Owner's Guide to Financial Freedom reveals the secrets behind successfully investing in your business while bypassing Wall Street-influenced financial planners.

In Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You'll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth. You'll discover how to:

Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats.

To become a millionaire, you have to think like one. The Millionaire Mind shows you how. Also available: The Millionaire Next Door.

The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success.

Geoff Smart and Randy Street offer a simple, four-step method for hiring with confidence, designed for everyone from the CEO on down. Who shows you how to avoid the most common pitfalls of hiring, how to identify "A Players" - people who can perform their job better than 90 percent of the candidates in their field - and how to make sure the best candidate will be excited to join your organization.

Our planet is suffering from serious environmental problems: coastal flooding due to severe storms caused in part by atmospheric pollution, diminishing natural resources such as clean water, and so on. But while these problems plague planet Earth, two-thirds of our globe is ocean. The seas can be home to pioneers, seasteaders, who are willing to homestead the Blue Frontier. Oil platforms and cruise ships already inhabit the waters; now it's time to take the next step to full-fledged ocean civilizations.

Author and entrepreneur Mick Spencer offers entrepreneurs an inspiring new road map to success - one that runs against nearly everything you've ever been taught about business. In this book, Spencer presents a solid case that analysis paralysis and endless "preparation" won't get you anywhere - you have to take that leap and do what you really want to do. He challenges you to get outside your comfort zone and, although intimidating, his approach forces you to learn "on the go" and focus on what you can do rather than what you can't.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.

Young, ambitious, and overwhelmed, Andrew O'Brien personifies a part of every leader as he wanders in search of the elusive silver bullet that will propel him to success. He happens upon an unlikely guide who distills the seemingly infinite list of leadership perils into the five temptations of a CEO. In an intense and often combative exchange, the two debate fundamental issues faced by all leaders, issues involving personal integrity and effectiveness in the ongoing struggle for success.

Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one initial contract with a “big name” can be the spark that lets a small company realize its potential growth. But as Bronwyn knows from firsthand experience, becoming a supplier to a large company isn’t easy - and there’s a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view.

You check email the moment you lift your head off the pillow in the morning. You bring work with you on vacation, sneak glances at your smart phone during family dinners, and take business calls and texts at your kid's sports games. It's as if you've been forced to make a choice between your company or your life, sacrificing time for yourself and family for the sake of career success. But it doesn't have to be that way.

Daniel Goleman's international best seller Emotional Intelligence forever changed our concept of "being smart," showing how emotional intelligence (EI) - how we handle ourselves and our relationships - can determine life success more than IQ. Now Goleman and company apply that knowledge to leadership in a must-hear presentation.

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.