Small Business Management

Aunque se trate de vender el producto de tu compañía o de venderte a ti mismo la idea de comer sano, todo en la vida puede -y debe- ser tratado como una venta. En Vendes o vendes, Grant Cardone revela las técnicas y los acercamientos necesarios para manejar como experto el arte de vender, en cualquier lugar. Aprenderás cómo manejar el rechazo, revertir las situaciones negativas, acortar los ciclos de venta y garantizar tu grandeza. Cardone también te enseñará los puntos esenciales del éxito:

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

Decía Betrand Russell que "la mejor prueba de que algo puede hacerse es que antes alguien ya lo hizo". Por eso las personas inteligentes aprenden de la experiencia de los demás. En el audiolibro encontrarás reflexiones y frases sobre el desarrollo personal, sobre la gestión de empresas y equipos, pero también sobre la vida misma. Personajes como Dale Carnegie, Napoleon Hill, Robert Kiyosaki, Richard Branson, John C. Maxwell, Steve Jobs, Jack Welch, Deepak Chopra, Eckhart Tolle, Brian Tracy...

Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries.

An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world's workforce, but they don't lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference.

Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one initial contract with a “big name” can be the spark that lets a small company realize its potential growth. But as Bronwyn knows from firsthand experience, becoming a supplier to a large company isn’t easy - and there’s a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view.

Essentially, this book is for entrepreneurs, business owners, and those who seek a better position for themselves and their talents, but who procrastinate, delay, and hang back. It’s about isolating and overcoming the internal fears that we generate every day like a geyser, triggered by time, events, or shifts in the environment. We are our own worst enemies and we ignore the practical remedies to escape fear because we use our energies instead on blaming everyone else.

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

You and a partner go into business together and split the equity 50/50. You do all the work and your partner slacks off. He owns half your business - now what? Slicing Pie outlines a process for calculating exactly the right number of shares each founder or employee in an early stage company deserves.

You will learn: How to value the time and resources an individual brings to the company relative to the contributions of others.

The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field. This book forgoes useless, pretentious verbiage in order to outline real-world strategies that work. This edition includes: new insights, updates, vignettes, case studies, and examples to deal with the implications of nonprofit financial management; an examination of nonprofit business models in relation to growing demands from the government and other funders; and more.

The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar for Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar for Dummies, 2nd Edition is a reference you can count on.

The modern practice intended to motivate individuals has ensured that humans no longer think for themselves. Using rewards, punishment, and feedback undermines not just our personal growth, but the very fabric of life and living systems. Award-winning author and business disruptor Carol Sanford proposes a smarter, faster, and deeper key to unlock a future of profound creativity and success. This guide allows you to challenge prevailing theories, promote a holistic understanding of education and change, and redefine the way we approach our work and the results we seek.

Author and entrepreneur Mick Spencer offers entrepreneurs an inspiring new road map to success - one that runs against nearly everything you've ever been taught about business. In this book, Spencer presents a solid case that analysis paralysis and endless "preparation" won't get you anywhere - you have to take that leap and do what you really want to do. He challenges you to get outside your comfort zone and, although intimidating, his approach forces you to learn "on the go" and focus on what you can do rather than what you can't.

Get the real guidance you need to create and build your first start-up company from founders who have been there many times before.

Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees. The Franchisee Handbook tells listeners how to take a systematic approach to assess and invest in franchise opportunities, so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises, Siebert lays out everything you need to know before signing with well-known franchises.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.

Far from a dry listen, The Lean Law Firm is the first book published by the ABA to employ the novel to teach business lessons. Follow the engaging story of lawyer Carson Wright, who suddenly finds himself responsible for saving a small law firm, as his mentor Guy Chapman imparts the lean techniques that transformed his factory from the brink of bankruptcy to new heights of profitability. As you hear the The Lean Law Firm story unfold, you’ll see how your own firm is really just a system.

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

Have you ever imagined what it would be like to earn millions while you sit on the beach and enjoy your life? In The Unemployed Millionaire, you'll learn why it's no longer a pipe dream but a real possibility. The lowering of trade barriers and the emergence of the Internet have made it possible for almost anyone to set up a business from anywhere.