Small Business Management

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today.

Teamwork, one of the most celebrated concepts in corporate life, is falling short on its promise. Why Teams Don't Work identifies the obstacles (most of them people-made) that prevent teams from achieving their potential, suggests methods to remove those obstacles, and explains how to take care of the team members.

With up to date legislation and incredible industry insight, this audiobook is the only recruitment audiobook you'll need to start and run your own agency successfully. Josh Wellman's new audiobook The Recruitment Startup Success Plan is the perfect training manual for anyone interested in starting their own agency, whether you're new to the industry or a seasoned professional. After mentoring many new business owners since 2016, Wellman had put his teaching material together to create this easy, methodical listen for everyone to enjoy.

Every business leader and entrepreneur should strive for success as well as deep fulfillment and happiness. Few, however, if they are being honest, actually achieve their goals. This causes great disappointment and disillusionment. Many decide they must make a choice between these seemingly opposing states. Is it even possible to be spiritual, incredibly happy and fulfilled and wealthy - all at the same time?

Negotiation has always been at the heart of solving problems at work. Yet today, when people in organizations are asked to do more with less, be responsive 24/7, and manage in rapidly changing environments, negotiation is more essential than ever. What has been missed in much of the literature of the past 30 years is that negotiations in organizations always take place within a context - of organizational culture, of prior negotiations, of power relationships - that dictates which issues are negotiable and by whom.

Our world's challenges are too great and too complex for any one organization or government to address on its own. But solutions to these challenges do exist - and will be found through new partnerships bringing together the public, private, and philanthropic sectors. In Social Value Investing, Howard W. Buffett and William B. Eimicke present a new management framework for developing and measuring the success of such partnerships and provide tools to help maximize collaborative efficiency and positive social impact.

What does an executive director actually do? And how can you lead your organization to a stronger place? Nonprofit expert Erik Hanberg wrote The Little Book of Nonprofit Leadership to speak directly to executive directors of small (and very small) nonprofits who are asking these questions. EDs, especially at small nonprofits, tend to be dropped into the deep end of the pool with the expectation that they know how to swim. The Little Book of Nonprofit Leadership will be a welcome rescue line.

Centered on the building and construction industry, The Tokens offer business lessons to help to build a foundation of success that is so vital for sustaining growth and overcoming challenges. It outlines the eleven points for developing and maintaining a successful building or construction business with many of the lessons applicable to any business.

The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.

Confronting change is incredibly hard, both organizationally and personally. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former vice chair and head of marketing and innovation at GE. Imagine It Forward is an inspiring, fresh, candid, and deeply personal audiobook about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big-picture audiobook that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks.

Three comprehensive manuscripts in one audiobook. This audiobook is intended for people who want to know something about the fundamentals of bookkeeping and accounting without necessarily becoming a certified bookkeeper or accountant. Many people are in this position; small business owners, employers, employees, business owners, stockholders, investors, and many, many more. Most of these folks do not need a deep understanding of bookkeeping or accounting; they just need to learn what it is and how they should be using it.

Every leader is empowered to set their metric beat to make sure the company is doing everything it needs to do to grow their profit. This audiobook draws on the wisdom of some of the best business minds of our time, as well as the author's own experiences as a serial entrepreneur, to create a methodology that shows you a practical step-by-step process; how to rhythmically integrate all the crucial parts of your business.

"What do I need to do?" It's almost always the wrong question that an entrepreneur asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?"

In Victory, best-selling author Brian Tracy applies to business and personal success the same concepts that have helped great leaders triumph in military campaigns throughout history. Using military examples throughout, he provides ambitious, success-oriented listeners with a practical template for reaching their own potential for greatness. This is an indispensable strategic field guide from America's foremost expert on achievement.

The Art of Strategic Partnering is a how-to guide for creating and managing successful strategic partnerships. Made for entrepreneurial leaders and executives, this audiobook shows you how to grow a company and achieve game-changing results. Learn tried-and-true lessons from a Silicon Valley industry expert who has successfully negotiated and managed more than 150 strategic partnerships.

Best-selling author Laurie Beth Jones brings you the ultimate guide to transforming your team and sparking inspiration in your business. In Jesus, CEO, Jones compares Jesus to a CEO who turned a disorganized "staff" of 12 into a thriving, long-lasting enterprise. With the 25th anniversary edition of Jesus, CEO, Jones revises and updates her original modernized guidance, ensuring that everyone can continue to apply the ancient wisdom pulled straight from the Bible.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

What is it that makes someone a success in business? What drives an individual to create success? Is it being hit by a lucky stick or is it something else? Lorenz started from nothing, a common theme, but founded two companies, ran them successfully, and sold them to Fortune 500's. Through thought-provoking, insightful, and engaging stories with real world examples, Lorenz provides intuitive practical advice on the fundamentals of life success: Seek and seize the opportunities in front of you. Your ears will be opened to new possibilities with every chapter.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them