Small Business Management

With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars. Discover how Zappos CEO Tony Hsieh built a uniquely attractive corporate culture, how Under Armour founder Kevin Plank took on Nike, and what Marissa Mayer told herself before leaping from a safe post at Google to the high-risk top job at Yahoo. Zoom features the fascinating profiles of these and other young innovators and provides listeners with tips to fast-track their own career success.

The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.

Thompson and Ware, nationally known consultants in the fields of management and leadership, offer a practical guide that focuses on the skills G.W. Bush has used throughout his career and in the White House. Each useful chapter highlights one of his leadership lessons. From identifying core values to getting results, this clearly written guide is filled with timeless and time-tested advice.

Whether you're rolling out a new product from a city-view office or rolling up your sleeves to deliver a social service in the field, learning why and how to embrace failure can help you do better faster. Smart leaders, entrepreneurs, and change agents design their innovation projects with a key idea in mind: ensure that every failure is maximally useful. In Fail Better, Anjali Sastry and Kara Penn show how to create the conditions, culture, and habits to systematically, ruthlessly, and quickly figure out what works in three steps.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Startup Weekend - the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups - has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses.

Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because the entrepreneur lacks the know-how to successfully develop, launch, and roll out his or her product.

Whether you own a garage gym, a CrossFit box, or a martial-arts studio, Two-Brain Business can help you get running, get organized, get members, keep people happier, and make more time for yourself. Chris Cooper of TwoBrainBusiness.com shows you how!

Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

Can you be a leader that people will follow? The most successful leaders and influencers are not only committed to making the world a better place, but they have the character and integrity to lead others to do the same. People Follow People is a practical guide for embracing your true character and values to create an authentic, long-lasting connection with your audience, colleagues, and customers. Best-selling author and international speaker Sam Cawthorn reveals the 12 characteristics you need to become an outstanding leader who attracts a loyal following, attains longevity to achieve objectives, and leaves a revered legacy.

In Gorillas Can Dance, distinguished international business strategy professor and expert Dr. Shameen Prashantham delivers a proven roadmap for large corporations collaborating with startups. Drawing on over a decade of international research, Dr. Prashantham explains the "why," "how," and "where" of corporate-startup partnering.

The definitive account of India’s biggest start-up that redefined ecommerce, entrepreneurship and the way we shop and live.

Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You'll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation-based on the solid information in this book.

Gary Hamel lays out an innovative action plan for any company or individual intent on becoming and staying an industry revolutionary, for years to come. By drawing on the success of "gray haired revolutionaries" like Charles Schwab, Virgin, and GE Capital - companies that are always thinking ahead and growing in new directions - and profiling individuals such as Ken Kutaragi, one of the pioneers behind Sony's PlayStation, Hamel explains how companies can continue to grow, innovate, and achieve success.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

Brand Renegades shows listeners how to develop a nontraditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male-dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward.

Sort Your Brain Out includes brain-powered self-help advice that will improve your mood, help you deal with stress, and be better and smarter at work or in your everyday life. You'll discover how to shape and control the most adaptable organ in your body to think more creatively, keep your memory sharp, and live a better life on a daily basis.

Why do so many entrepreneurs found innovative enterprises, only to find themselves failing as leaders once the business gets off the ground? Because, according to Derek Lidow, being an entrepreneur is fundamentally different from being a business leader. In Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises, Lidow shows how to avoid the mistakes that confounded thousands of "geniuses" - even Steve Jobs - and become an Entrepreneurial Leader who combines the opposing natures of the entrepreneur and the leader.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

So many HR professionals crave the freedom and flexibility of being an independent HR consultant, and then the fear kicks in about whether they can make the transition from corporate to consulting and maintain their income whilst learning how to be a consultant. This audiobook guides you through not only the knowledge but also the mindset needed to be successful as well as building your confidence so that you too can make this move.