Small Business Management

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry. The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

It's time to quit your day job. Anyone with the desire can start a side hustle, and there are more opportunities now than ever before. YouTube personality and personal finance guru Ryan Scribner went from a dead-end job to the limitless potential of self-employment by harnessing the power of the side hustle. In this guide to gaining financial freedom, Ryan shares his lessons for success—and shares common pitfalls to avoid.

Don't get stuck on a career path you have no passion for. Don't waste your intelligence on something that doesn't really mean anything more to you than a paycheck. Let Isaiah Hankel help you define a focus so powerful that everything in your life will be pulled towards it. Create your purpose and change your life. Be focused. Be fulfilled. Be successful. Black Hole Focus has been endorsed by top names in business, entrepreneurship, and academia, including four times New York Times best seller AJ Jacobs and Harvard Medical School Postdoc Director Dr. Jim Gould. The book is broken up into three different sections; the first section shows you why you need a purpose in life, the second section shows you how to find your new purpose, and the third section shows you how to achieve your goals when facing adversity.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures).

Maynard Webb has helped found, fund, and grow dozens of successful companies. Webb now shares his lessons with the rest of America’s aspiring entrepreneurs in Dear Founder. Dear Founder is rich with sound advice on an array of business topics, from turning your idea into a reality to building a culture, to reaching key financial goals. This audiobook is an indispensable guide to navigating the realities, risks, and rewards of being your own boss - and founding the company of your dreams.

Find out how to get organized, navigate technologies like portable communication devices and e-mail, run a no-nonsense meeting, juggle all the players in the new global business environment, and carve out more time to do what you really want to do. We all struggle to balance work life and personal life; this audiobook will help you work more quickly and efficiently, freeing time for you to fulfill your other duties as a parent, a spouse, or a friend.

Every day, a new silver bullet comes out, promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that - never quite hitting the mark for all but the few with the exact symptoms.

Can you be a leader that people will follow? The most successful leaders and influencers are not only committed to making the world a better place, but they have the character and integrity to lead others to do the same. People Follow People is a practical guide for embracing your true character and values to create an authentic, long-lasting connection with your audience, colleagues, and customers. Best-selling author and international speaker Sam Cawthorn reveals the 12 characteristics you need to become an outstanding leader who attracts a loyal following, attains longevity to achieve objectives, and leaves a revered legacy.

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.

The best selling Leading with Soul is a contemporary parable chronicling the journey of a beleaguered executive's quest for passion and purpose in work and in life. True to the essence of leadership, Bolman and Deal offer an invitation to participate with them in understanding the ties that bind spirituality and leadership together. Interludes between the story chapters explore the everyday application of lessons learned along the way and provide practical ways to get the most from work and life.

Gorilla in the Cockpit offers a revolutionary way to understand megaproject failures. It opens the black box to reveal the hidden drivers of project crashes. The root causes cannot be found in traditional project management books. They are neither technical nor financial. They are human.

Imagine being able to manage sales team at a small business in about 10-20 hours a month. Being the sales manager at a small business does not have to be difficult or require a lot of time. Part-Time Sales Management helps equip small business owners with the know-how of managing a sales team in the least amount of time required. Imagine if the goals you have in mind for your business were met each year, and your involvement with the sales team was more effective and possibly required less time than you spend today. It's possible!

Douglas Kruger, best-selling author of Is Your Thinking Keeping You Poor? and Poverty Proof, returns with his hardest-hitting book yet. This take-no-prisoners exploration of how money works will challenge you on everything you think you know while arming you with economically sound principles for growing your prosperity. No holds are barred when it comes to discussing how governments keep people poor, and which deeply held belief systems promote poverty.

In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine's "Ask an Expert" forum and developer of a digital entrepreneurship MBA program, Walters knows what you're facing - and can help you avoid common mistakes, find your niche, build up your personal brand, and reach your entrepreneurial goals.

The personalities in pro wrestling have always been some of the most unique and entertaining in the world. For more than 10 years, Kayfabe Commentaries has been the leading production company in the shoot interview genre, and now, you'll go inside the company and see how it was done. Sean Oliver, the on-camera ringmaster and co-owner of the company, takes the listener through all the components of building the business that bought the real-life personalities behind wrestling's outrageous personalities to the masses.

Will Africa be the world's next hub of manufacturing? China is answering in the affirmative and investing accordingly. This book dispels the notion that this crucial story is merely about China's exploitation of Africa's resources, illuminating deep questions about our own Western approach to development and the implications for the future of manufacturing. The fact that China sees Africa not for its poverty but for its potential wealth is a striking departure from the attitude of the West, in particular the United States.