Small Economics

Starting a business is not easy. There are many things you need to understand before you can truly be ready to embark on a business adventure. Like any long voyage, being prepared ahead of time will give you a greater chance of success. Entrepreneurs are a little like the settlers who traveled the Oregon Trail, or the sailors that embarked across oceans in search of treasure. Learning that you are missing a critical component halfway through your journey can lead to disaster.

Reniqua Allen tells the stories of Black millennials searching for a better future in spite of racist policies that have closed off traditional versions of success. Many watched their parents and grandparents play by the rules, only to sink deeper and deeper into debt. They witnessed their elders fight to escape cycles of oppression for more promising prospects, largely to no avail. Today, in this post-Obama era, they face a critical turning point. Interweaving her own experience, Allen shares surprising stories of hope and ingenuity.