Small Engine

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As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

Why do some companies consistently win in the consumer and capital markets while others struggle from crisis to crisis?The answer, says Noel Tichy, is that winning companies possess a "Leadership Engine" - a proven system for creating dynamic leaders at every level. To get ahead and stay ahead, a company needs agile, flexible, innovative leaders who can anticipate change and turn on a dime. Fortunately, says Tichy, just as everyone has untapped athletic potential, everyone has untapped leadership potential that can be developed.

My fellow CEOs were always carping about business development. "Why does business development never seem to fully live up to its name? Why is it so difficult to get business development working effectively for our company? Why does my BD team look like a series of revolving doors with one person after another being hired amid great fanfare only to be let go within a year for ‘non-performance’? All these consultants are peddling the same tired old solutions to a problem that never seems to go away.” I had started three companies and knew exactly what these CEOs were talking about.

Fort Smith, Arkansas, in the 1910s was no longer a rough Western town. Electric lights, fancy hotels, new theaters, trolleys, and automobiles were changing how people traveled, did business, worshiped, and enjoyed themselves. Citizens viewed it as a modern city where life was "worth living". Until the night of March 23, 1912, when violence overtook Garrison Avenue—beginning with the shooting of a popular lawman, Andy Carr, and ending with the lynching of an innocent young Black man, Sanford Lewis.

I don’t know what business you are in. I don’t know how well you are doing. I don’t know how serious your competition is. But I do know one thing for a fact: That your business would explode if you were ranked #1 on Google.

Building a good website using WordPress is only the first part of making a presence in the online market. You also need to improve its online visibility to drive traffic, which is crucial for your goals in marketing and brand building. Among these goals are driving traffic to your site, improving your conversion rates, and ultimately getting the visitor to buy your products or services.