Small Leadership

Hundreds of thousands of business leaders and aspiring professionals have profited from the wisdom and savvy of Lead the Field! Now you can, too. Lead the Field has often been referred to as the "Program of Presidents" because so many top executives and business leaders have incorporated Earl Nightingale's insight and guidance into their management philosophies. This landmark book is a practical guide on how to think and act like a success. The timeless stories Nightingale uses to make his points are as profound as they are accessible.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, author Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees. In his traditional "No B.S." style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees.

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals.

Teamwork, one of the most celebrated concepts in corporate life, is falling short on its promise. Why Teams Don't Work identifies the obstacles (most of them people-made) that prevent teams from achieving their potential, suggests methods to remove those obstacles, and explains how to take care of the team members.

Ken Langone has seen it all on his way to a net worth beyond his wildest dreams. A pillar of corporate America for decades, he's a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU's Langone Health). In this memoir he finally tells the story of his unlikely rise and controversial career. It's also a passionate defense of the American Dream - of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

In QuickBooks Small Business Bookkeeping and Accounting Guide, Zachary shows the basics of bookkeeping all the way to complex items like handling the managing of your cash flow. With a heavy focus on QuickBooks and accounting fundamentals, listeners will go from novices to accounting professionals in a matter of hours.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn’t rely on you putting in more hours, this book will show you the way.

In Homeless to Billionaire, Andres Pira presents 18 principles for attracting wealth, creating opportunity, and celebrating self-discovery. Inspired by his own massive life changes, Pira details his business journey from telemarketer to one of Thailand’s best-known billionaires. Using his mentors like Bryan Tracy, Jack Canfield, and Bob Proctor, Pira puts proven knowledge into action, innovating along the way, using his own employees and clients; through failure and success, the 18 Principles are forged.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees. The Franchisee Handbook tells listeners how to take a systematic approach to assess and invest in franchise opportunities, so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises, Siebert lays out everything you need to know before signing with well-known franchises.

In this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership - such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set. This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters.

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

The Business of Expertise, David’s previous book, set the stage by suggesting a narrow focus and then capitalizing on the patterns that emerge from repeated application of your expertise. This book builds on that work by suggesting how to craft a consulting practice with those insights.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

In Scale or Fail, author Allison Maslan shares her revolutionary SCALEit Method for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she's used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic big-picture risks, and fulfill your dreams of business expansion and skyrocketing profit.

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.

The nonprofit sector of our society is growing rapidly, creating a major need for guidelines and expert advice on how to manage these organizations effectively. Management guru Peter F. Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, people development, decision-making, and much more. Included are interviews with nine experts that address key issues in the booming nonprofit sector.