Small Leadership

Confronting change is incredibly hard, both organizationally and personally. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former vice chair and head of marketing and innovation at GE. Imagine It Forward is an inspiring, fresh, candid, and deeply personal audiobook about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big-picture audiobook that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks.

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

After founding or co-founding over 15 start-ups and investing in another 50 early stage ventures as an angel investor, author Howard Love came to understand that a start-up unfolds in a predictable pattern. The more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it.

Brand Renegades shows listeners how to develop a nontraditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male-dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward.

Por que algumas pessoas e organizações são mais inovadoras, admiradas e lucrativas do que outras? Por que algumas despertam grande lealdade por parte de clientes e funcionários? Para Simon Sinek, a resposta está no forte senso de propósito que as inspira a darem o melhor de si para uma causa expressiva - o porquê. Ilustrando suas ideias com as histórias de Martin Luther King, Steve Jobs e os irmãos Wright, Simon mostra que as pessoas só irão se dedicar de corpo e alma a um movimento, ideia, produto ou serviço se compreenderem o verdadeiro propósito por trás deles.

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.

It has never been harder to find good employees. Government handouts and programs, publicly traded behemoths with an insatiable appetite for front-line staff, and a burgeoning gig-economy has made hiring extremely hard for small business owners. The golden question is how do we attract good talent and then retain them long-term? How do I determine rates of compensation for my highest performers that are always demanding raises? How do I scale my business without having to constantly micro-manage my Team when they are in the field working? The answer is Pay-For-Performance (P4P).

Here’s what’s happened...you’ve become the bottleneck in your business, wondering why it isn’t growing and why you’re not making the money you want to make, working too many hours with no freedom. Overwhelmed at six figures, you wonder whether it’s even worth it to keep going, let alone try to grow to seven figures. It doesn’t have to be this way! By following these proven strategies that leverage all aspects of your business, you can remove yourself from the day-to-day grind and experience the freedom and joy you set out to create when you first opened your company.

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

Every leader is empowered to set their metric beat to make sure the company is doing everything it needs to do to grow their profit. This audiobook draws on the wisdom of some of the best business minds of our time, as well as the author's own experiences as a serial entrepreneur, to create a methodology that shows you a practical step-by-step process; how to rhythmically integrate all the crucial parts of your business.

The road to launching a successful business can be long and confusing. Where do you start? Should you rent office space or work out of your garage? Should you register as a for-profit or a nonprofit business? How should you handle legal issues that come up? What does it mean to be a "Christian" entrepreneur anyway? Drawing from his work as a legal expert and business coach, Brock Shinen combines practical wisdom and a biblical worldview to help Christians turn their dreams and passions into viable businesses.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital describes the story of a young entrepreneur who built a $20 investment into a multi-million dollar software company. With no investors, role models, high-tech equipment, or marketing team, the audiobook tells you how to beat venture capital based companies at their game. This audiobook contains the secret strategies to running a profitable SaaS company, describing the tactics to get the word out about your product for free.

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

Success as an entrepreneur takes a lot more than big ideas and dedication. With threats of burnout and rejection at nearly every turn, the entrepreneurial journey is riddled with obstacles-but the staff, experts, and voices of Entrepreneur want you to know you're not alone. Entrepreneur Voices on Emotional Intelligence brings you real-world strategies to help you get brutally honest with yourself and boost your emotional intelligence.

Far from a dry listen, The Lean Law Firm is the first book published by the ABA to employ the novel to teach business lessons. Follow the engaging story of lawyer Carson Wright, who suddenly finds himself responsible for saving a small law firm, as his mentor Guy Chapman imparts the lean techniques that transformed his factory from the brink of bankruptcy to new heights of profitability. As you hear the The Lean Law Firm story unfold, you’ll see how your own firm is really just a system.

"Maximizing Profits with Chatbots: A Small Business Guide to Setup and Benefits" is an essential resource for small business owners who want to harness the power of chatbots to improve customer service, streamline operations, and drive profits. This guide covers everything from understanding the different types of chatbots to setting up and optimizing them for your business. Learn how chatbots can provide 24/7 support, personalize customer interactions, and automate lead generation, all while saving costs and boosting efficiency.

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path toward monetizing your creations and how to avoid the get-rich-quick scammers. Inventor Confidential will show them where to best spend their hard-earned money to maximize their odds for success.

The number one reason most new businesses fail is that their owner or owners did not have enough business knowledge. An established and highly successful entrepreneur himself, John cuts through the motivational pep talks and teaches you proven business-building methods that have been used by the most successful entrepreneurs of all time. He provides you with specific steps you must take to build a profitable business that lasts.

Leadership development speaker & consultant Andy Ellis is the former CSO of Akamai, where he contributed to the creation of Akamai's billion‑dollar cybersecurity business. He now brings his speaking, consulting, and business knowledge to listeners with 1% Leadership—based on the reality that real-world leadership is messy and complicated; it rarely fits into an acronym or a dogmatic overarching philosophy. Ellis says that there are no “irrefutable laws” of leadership or power; there is no secret.