Small Leadership

So many HR professionals crave the freedom and flexibility of being an independent HR consultant, and then the fear kicks in about whether they can make the transition from corporate to consulting and maintain their income whilst learning how to be a consultant. This audiobook guides you through not only the knowledge but also the mindset needed to be successful as well as building your confidence so that you too can make this move.

A breakthrough for business owners and entrepreneurs of small to large businesses and companies looking to achieve more success, Fire Someone Today is a book about what to do, what not to do, and why. Whether you are a young company that's just starting out or a mature business looking to grow, business entrepreneur Bob Pritchett gives hands-on advice and practical examples that are a must-listen for every manager, business owner, and entrepreneur.

This audiobook will provide you with hands-on practical ways to make the most of your human capital - either as a business owner or as a human resource manager. With accurate and up-to-date research in HR development, you will find this book helpful now and in the future of your business. This ultimate guide is a must-have for all HR managers and small business owners.

What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. That's exactly what Michael W. Sonnenfeldt - an accomplished entrepreneur - has done here in this groundbreaking book.

Ken Langone has seen it all on his way to a net worth beyond his wildest dreams. A pillar of corporate America for decades, he's a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU's Langone Health). In this memoir he finally tells the story of his unlikely rise and controversial career. It's also a passionate defense of the American Dream - of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic.

The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.

In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn’t rely on you putting in more hours, this book will show you the way.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

The government and all of its respective agencies are in a war to spend more and more money. With policies like “use it or lose it” and our military industrial complex, it’s no wonder why we’ve have been on a spending tear since World War II. To make matters more attractive to small businesses (as defined by Small Business Administration rules), the United States is consistently spending huge sums of money with new suppliers.

Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees. The Franchisee Handbook tells listeners how to take a systematic approach to assess and invest in franchise opportunities, so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises, Siebert lays out everything you need to know before signing with well-known franchises.

Coach Mike Krzyzewski reveals his personal principles for leadership, from dealing with adversity in life or on the basketball court, to taking responsibility for your actions and learning how to trust your heartfelt instincts in times of trouble. Leading with the Heart is about bringing out the best and demanding the best, from ourselves, from those around us, and from any organization that is playing to win.

At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.

Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats.

Former consultant Dr. Paul Friga distills the guiding principles first presented in the best-selling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Every day, a new silver bullet comes out, promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that - never quite hitting the mark for all but the few with the exact symptoms.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking.