Soccer Business

After an astonishing career-first in Scotland, and then over 27 years with Manchester United Football Club - Sir Alex Ferguson delivers Leading, in which the greatest soccer coach of all time will analyze the pivotal leadership decisions of his 38 years as a manager and, with his friend and collaborator Sir Michael Moritz, draw out lessons anyone can use in business and life to generate long-term transformational success.

In 2012, Hakeem al-Araibi was a promising young player on Bahrain's national football team when he was arrested for attacking a police station during the Arab Spring, despite television footage showing him playing soccer at the time of the alleged attack. After three months of torture and wrongful imprisonment, Hakeem was released. He fled the country and made his way to Australia, where he was granted refugee status. Hakeem made a life here and was playing for the suburban Pascoe Vale Football Club, in Melbourne. He thought he was safe.

O que é necessário para levar uma equipe ao máximo sucesso e mantê-la no topo por um bom tempo? Sir Alex Ferguson é um dos poucos líderes que sabem de fato a resposta a essa pergunta. Nos 38 anos em que atuou como técnico de futebol, ele alcançou a impressionante marca de 49 troféus e fez do Manchester United uma das maiores marcas do mundo. Nesse audiolivro franco e inspirador, ele revela os segredos por trás de sua carreira repleta de recordes.