Social Behavior Psychology

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.

Do you often find yourself struggling to control your frustration? Are you tired of blowing up at your friends, family, and co-workers? Or do you want to discover a new source of inner peace and tranquility? If so, then this audiobook is for you.

At the heart of being human is the desire to belong. It can make us unspeakably vulnerable to the manipulations of others. Cult leaders prey on this desire, but so do many unscrupulous operators hiding in plain sight. Sarah Steel, the creator of the popular 'Let's Talk About Sects' podcast, has researched the cults you've heard of—and dozens you haven't. What strikes her most are not the differences between bizarre cult behaviour and 'normal' behaviour but the depressing similarities. Her work reveals that we are all susceptible to the power of cult dynamics.

We all have people in our lives who frustrate, annoy, or hurt us: workplace bullies, those who always claim to be right, or those with anxious or obsessive personalities. And most of us hurt others occasionally, too. Now, authors Dr. Helen McGrath, a clinical psychologist and professor, and Hazel Edwards, a professional writer, offer this extremely practical guide to dealing with the difficult personalities we encounter every day - in others, and in ourselves.

Are videogames bad for us? It's the question on everyone's mind, given teenagers' captive attention to videogames and the media's tendency to scapegoat them. It's also - if you ask clinical psychologist Alexander Kriss - the wrong question. In his therapy office, Kriss looks at videogames as a window into the mind. Is his patient Liz really "addicted" to Candy Crush - or is she evading a deeper problem? And when Jack immerses himself in Mass Effect, is he eroding his social skills - or honing them via relationship - building gameplay?

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Using proven psychological communication strategies like priming and spreading activation, you can then put your subject into a more susceptible mindset that helps open them to your ideas, allowing you to ethically persuade and influence people by controlling their thoughts, feelings, emotions, and even their behavior.

About Behaviorism is about the controversial philosophy known as behaviorism, written by its leading exponent.

Driving is a fact of life. We are all spending more and more time on the road, and traffic is an issue we face everyday. This audiobook will make you think about it in a whole new light.

Understanding people and their intentions towards us is a valuable skill to have and has been used for thousands of years, primarily as a means of protection against physical harm but increasingly today for other things like avoiding narcissists or improving our career and business opportunities. If you’ve ever wanted to learn this and believe that it could help you in a variety of social settings then now is the time to start.

In Get People to Do What You Want, you'll find the practical answers to these questions and in the process, discover how to win people over. You will gain an upper hand in your interaction with others that translates into higher starting salaries, greater productivity, and better relationships in which you are never the victim. You'll learn about: one-on-one interaction, group dynamics, the projection of leadership, instinctual trust and mistrust of others, and other elements of human behavior that must be understood to win people over for more than a few moments.

After her plane crashes, a 17-year-old girl spends 11 days walking through the Peruvian jungle. Against all odds, with no food, shelter, or equipment, she gets out. A better equipped group of adult survivors of the same crash sits down and dies. What makes the difference?

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

This audiobook is a vital tool for anyone who wants to become more aware of their body language as well as learn how to read and analyze verbal and nonverbal clues of others.

Have you ever wondered how to get into another person's mind? Is it possible to control the minds of others like in fantasy movies and comics? Would you like to be able to persuade the minds of others? It is possible that someone has asked this question at some point in their life and has given up on it. The truth is that it does not matter how impossible this is but if it is possible to get into the minds of other people. At any time, people allow us to see the actions they perform, and it is here that we can detect their behavior patterns and thus enter their minds.