Social Business

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

His good friend Mark Twain dubbed him "St. Andrew." British Prime Minister William Gladstone called him an "example" for the wealthy. Such terms seldom apply to multimillionaires. But Andrew Carnegie was no run-of-the-mill steel magnate. At age 13 and full of dreams, he sailed from his native Dunfermline, Scotland, to America. Here, in one volume, are two impressive works by Andrew Carnegie himself: his autobiography and The Gospel of Wealth, a groundbreaking manifesto on the duty of the wealthy to give back to society all of their fortunes.

Whether you are sending an email, twittering, or just wondering if it’s appropriate to answer your phone, here are the answers to all your communication questions. Covering phones, the Internet, television, and much, much more, this accessible and lively handbook provides up-to-date information on all your modern electronic needs. Written by the founders of the National League of Junior Cotillions, this book provides the listener with access to information sought after by hundreds of people.

Have you ever been called upon to speak at an event and the mere thought of doing it is giving you sleepless nights? Do you want to learn how to captivate a crowd with ease just like the pros? Are you looking to make your mark in the world of public speaking but have no clue where to begin? Whether you are speaking as the best man at your friend’s wedding, leading a presentation by your team at the next board meeting, or speaking to an audience of eager people, this book is just what you need.

There is so much we get wrong about power: who has it, what it looks like, and the role it plays in our lives. Grounded in over two decades’ worth of scientific research and inspired by the popular class of the same name at Stanford’s Graduate School of Business, Acting with Power offers a new and eye-opening paradigm that overturns everything we thought we knew about the nature of power.

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors?... That’s what this audiobook is about. To get consumers to walk across the bridge to your content. The opportunity to provide value and establish yourself as an authority figure. The chance to leave a legacy behind by turning your brand viral so you can automatically turn your followers into customers.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

In Volume 3, Dr. Peck explores the largely unknown world of possession and exorcism. He also describes the unique relationship between group evil and individual evil, demonstrating how one person can affect or be affected by the actions and attitudes of a group. Drawing on his experiences as a psychiatrist and his observations of vivid incidents of evil in today's society. Dr. Peck takes us further into the dark side of the human psyche.

Available for the First Time: The Complete Social Entrepreneur’s Playbook by Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

Most of us are quite relaxed and confident when we're with our friends and family. We can tell a story or even tell a joke. But put us on a platform and we can feel very different. When we speak to an audience, we often put on a public mask; and use a different voice. Why can't we seem to be ourselves when we give a talk? In this audiobook, we will look at all aspects of spoken communication, from structure right through to delivery. We will learn how to have a conversation with our audience - to be ourselves - so that we connect with them every time we speak.

We are living in a strange world—Salmon calls it “the New Not Normal.” The Phoenix Economy explores the ramifications of the pandemic years, many of which are surprisingly positive. In doing so, Salmon makes sense of one of the most disorienting and devastating events of our lifetimes. He examines the critical aspects of our lives that have been transformed in three parts: Time and Space, Mind and Body, and Business and Pleasure.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.

30 Days to a More Powerful Vocabulary quickly became a bestseller in its category back in 2015. Now, in this updated and revised edition—which now contains the 700 most important words you need to master—you'll quickly learn why this title has been such a positive impact in the personal and professional lives of tens of thousands in the English-speaking world.

In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.

The audio is focused on the most important knowledge and skills you must know to handle many life-threatening situations in everyday life. The material is accurate, up-to-date, and broken down into bite-sized chapters.

Many of us have a deep desire to make the world around us a better place. But often our good intentions are undermined by the fear that we are so insignificant in the big scheme of things that nothing we can do will actually help feed the world’s hungry, fix the damage of a Hurricane Katrina, or even get a healthy lunch program up and running in the local school. But extraordinary leaders such as Gandhi and even unlikely social activists such as Bob Geldof most often see themselves as harnessing the forces around them, rather than singlehandedly setting those forces in motion.

The art of speaking can be systematically learned, and if you have the desire, discipline, and determination - not to mention one of the world's greatest presenters as your teacher - you too can become a persuasive and powerful speaker. Tracy reveals time-tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people.

Milton Friedman and his wife, Rose, teamed up to write this most convincing and readable guide, which illustrates the crucial link between Adam Smith's capitalism and the free society. They show how freedom has been eroded and prosperity undermined through the rapid growth of governmental agencies, laws, and regulations.