Social Business

These days, a lot of emphasis is placed on the value of working from home and earning money through your computer. For many, online marketing and e-commerce is a powerful opportunity to step out of financial ruin and into a state of financial freedom, with the added benefit of time freedom as well. With the way the economy seems to be going, I suspect that one day everyone will have some form of involvement in e-commerce as a way to subsidize or supplement their income, if not replace their income altogether.

What if the secret to being your best, attracting people, and leading people was merely knowing what, why, and how to commit to people? All you have ever wanted was to have more meaningful relationships, attract others to your cause, and be able to make a difference in the lives of the people around you. You can have all this and more when you harness the power of the commitment.

In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.

Many of the United States' most innovative entrepreneurs have been immigrants, from Andrew Carnegie, Alexander Graham Bell, and Charles Pfizer to Sergey Brin, Vinod Khosla, and Elon Musk. Nearly half of Fortune 500 companies and one-quarter of all new small businesses were founded by immigrants, generating trillions of dollars annually, employing millions of workers, and helping establish the United States as the most entrepreneurial, technologically advanced society on earth.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

The wheel was invented some 5,000 years ago, and the modern suitcase in the mid-nineteenth century, but it wasn’t until the 1970s that someone successfully married the two. What was the hold up? For writer and journalist Katrine Marçal, the answer is both shocking and simple: because "real men" carried their bags, no matter how heavy. There were rolling suitcases before the '70s, but they were marketed as a niche product for (the presumably few) women travelling alone, and the wheeled suitcase wasn't "invented" until it was no longer threatening to masculinity.

Life is built one conversation at a time. Learn which conversations matter, how to transform those conversations, and balance them all while leading change. Human beings are conversational animals. Every day we're in constant communication with ourselves, other people and the world around us, and while not all conversations may seem important, they all have the potential to transform our personal, professional and cultural lives for the better. This book explains how conversations work and offers practical advice on how to improve the quality of our exchanges.

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

Get ready to know all there is to know about starting your own food truck business and, more importantly, keeping it successful! Starting a small business is a challenge, but the food truck industry is growing rapidly. Over the last five years, the food truck industry experienced a massive surge in growth due to increased demand for specific food options, such as plant-based and eco-friendly food, as well as diet-specific foods.

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

The top-selling author of Talk to Win presents a dynamic guide to exactly what to say in almost any business or social situation. Dr. Glass provides the key to speaking confidently, powerfully, and persuasively, anytime and anywhere.

In this book, I share with you the research that looks at the emotional, psychological, and physical impact a social media addiction has as well as how to take a step back from being connected. Remember, we have one life to live, and if we continue to live through our smart devices, it does not matter how many photos, videos, or tags we get because we won’t have lived it.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

In a televised social experiment before millions of viewers, police sergeant Derrick Levasseur demonstrated that techniques used by undercover detectives could help people achieve their goals in everyday social situations. The result: he walked away with more than half a million dollars. In The Undercover Edge, Derrick shares his personal mind-set surrounding human behavior and motivation. Even more than that, he provides easy yet groundbreaking tools acquired while overcoming personal adversity.

As an introvert, do you ever feel like the things you're best at—deep thinking, keen observation, focused listening, and strategic planning—are not highly valued in your workplace because they are internal rather than external? Have you ever been ignored or passed over while the extrovert in the next office is recognized and rewarded? Do you feel like you have to pretend to be someone you're not in order to get ahead? Just because your greatest strengths are internal doesn't mean your workplace doesn't need them. In fact, your invisible skills are essential to any business's success!

Aimeriez-vous mieux interagir avec votre patron, vos collègues, vos employés, vos amis, votre conjoint et même le commis du dépanneur? C'est possible!

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.

In 2006, Ben S. Bernanke was appointed chair of the Federal Reserve, capping a meteoric trajectory from a rural South Carolina childhood to professorships at Stanford and Princeton, to public service in Washington's halls of power. There would be no time to celebrate, however - the burst of the housing bubble in 2007 set off a domino effect that would bring the global financial system to the brink of meltdown.

How to Master & Monetize Social Media: Winning Methods to Scale, Grow and Profit from Social Media Marketing - is the complete social media guide - It covers everything you need to know in order to confidently monetize, scale, grow and leverage social media channels to help you earn a consistent income, network massively, grow your business, and engage your target audience. Anyone from a beginner blogger to a seasoned business person can make money with these social media marketing methods and tactics.