Social Change

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship - from the most personal to the broadest, most indirect interaction - and how to establish trust immediately so that you and your organization can forego the time - killing, bureaucratic check - and - balance processes so often deployed in lieu of actual trust.

Not long ago, Naomi Klein had just such an experience—she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were similar enough to her own that many people confused her for the other. For a vertiginous moment, she lost her bearings. And then she got interested, in a reality that seems to be warping and doubling like a digital hall of mirrors. It’s happening in our politics as New Age wellness entrepreneurs turned anti-vaxxers find common cause with fire-breathing far right propagandists (all in the name of protecting “the children”).

Marshall Ganz is one of the world’s leading authorities on democratic leadership, organizing, and action and this book is the culmination of his decades of teaching, research, and practice. In People, Power, Change Ganz offers students, educators, and organizers access to the craft he has learned, adapted, and shared over the last half-century of creating effective collective action. It is not a blueprint, but a road map.

Hundreds of books have been written about the financial crisis that engulfed the world after Lehman Brothers went bankrupt. But what if the bigger financial crisis is ahead of us, not behind us?As John Mauldin and Jonathan Tepper deftly illustrate in this controversial audio book, the crisis was more than a half-century in the making. The Great Financial Crisis, however, was merely Act I.

As this book shows, human beings are wired to care, and we can become more empathic with practice. Empathy increases dopamine, reduces stress, boosts self-esteem, heightens the immune system, and enriches our relationships. Empathy also improves business key performance indicators. This means that leveraging empathy on purpose can lead to better health, happier and more productive workplaces, and a more meaningful life. That's why empathy is our superpower.

Finding a way forward when loss unravels your world. If you or someone you care about has experienced a devastating loss, you may be wondering how anyone could survive such debilitating grief. How do you find a way forward through that kind of darkness? Living in the light again probably seems impossible.

In 2004 Kentaro Toyama, an award-winning computer scientist, moved to India to start a new research group for Microsoft. Its mission: to explore novel technological solutions to the world's persistent social problems. But after a decade of designing technologies for humanitarian causes, Toyama concluded that no technology, however dazzling, could cause social change on its own.

If “change” is the mantra of our moment in history, Social Change 2.0 may be poised to become its bible. Drawing on his three decades in the trenches of large-scale societal transformation, David Gershon—described by the United Nations as a “graceful revolutionary”—offers an original and comprehensive roadmap to bring about fundamental change in our world.

In an illuminating analysis, Dr. Genevieve Guenther shows that the climate debate is not, in fact, neatly polarized, with Republicans obstructing climate action and Democrats advancing climate solutions. Partisans on the right and the left often repeat the same fossil-fuel talking points, and this repetition produces a centrist consensus upholding the status quo, even as global heating accelerates. Weaving this analysis through fascinating critical histories of the terms that dominate the language of climate politics Dr. Guenther shows how this consensus is established.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

Whether you speak from the pulpit, podium, or the front of a classroom, you don't need much more than blank stares and faraway looks to tell you you’re not connecting. Take heart before your audience takes leave! You can convey your message in the powerful, life-changing way it deserves to be told. An insightful, entertaining parable that's an excellent guide for any speaker, Communicating for a Change takes a simple approach to delivering effectively.

Through clear-eyed essays and vibrant conversations, infused with data and poetry, Ayana Elizabeth Johnson guides us through solutions and possibilities at the nexus of science, policy, culture, and justice. Visionary farmers and financiers, architects and advocates, help us conjure a flourishing future, one worth the effort it will take—from every one of us, with whatever we have to offer—to create.

A paradigm-shifting book in the vein of Sapiens that brings a crucial Indigenous perspective to historical and cultural issues of history, education, money, power, and sustainability - and offers a new template for living. As an indigenous person, Tyson Yunkaporta looks at global systems from a unique perspective, one tied to the natural and spiritual world. In considering how contemporary life diverges from the pattern of creation, he raises important questions. How does this affect us? How can we do things differently?

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

From Notre Dame professor and author of Why Liberalism Failed comes a provocative call for replacing the tyranny of the self-serving liberal elite with conservative leaders aligned with the interests of the working class.

This book exposes the truth that the climate change hoax is a political movement aimed at eliminating capitalism by spreading alarming disinformation that in order to "save the Earth" from global warming, we must reduce carbon dioxide emissions by switching from hydrocarbon fuels to renewable energies. The Truth About Energy, Global Warming, and Climate Change: Exposing Climate Lies in an Age of Disinformation reveals a science-based understanding of Earth's climate and temperature that Green New Deal proponents are trying to hide.

Traditionally, an entrepreneur develops a detailed plan, finds money to fund it, and then pursues it to its conclusion. But conditions can change drastically at any point - you can end up locked into a process based on now-obsolete assumptions. The lean startup is all about agility and flexibility. Its mantra is "build, measure, learn": create small, experimental initiatives, get real-world feedback on them quickly, and use that data to identify what works and discard what doesn't. And then test some more.

In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate Communication that allows two brains to work together as one.