Social Design

Discover design strategies for using your own unique social identities and experiences as inspiration to challenge the status quo and create the kind of lasting change that leads to greater equity and social justice, from Stanford University's d.school.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

Savvy companies today know that their success is predicated on innovation and responsiveness. That starts with social connection inside the organization. It starts by placing psychology and sociology above technology. By making work better, not just faster. By creating and growing connectedness. Doing this with intention. That’s what we call social by design.

Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study. This fourth edition features new material covering mixed methods, action research, arts-based research, online data sources, and the latest in data analysis, including data analysis software packages as well as narrative and poetic analysis strategies. A new section offers multiple ways of presenting qualitative research findings. The accessible, jargon-free style makes this audiobook ideal for both novice and experienced researchers.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In Designs for the Pluriverse Arturo Escobar presents a new vision of design theory and practice aimed at channeling design's world-making capacity toward ways of being and doing t….

Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. Conventional wisdom says it's the size of your network that matters, but social science research has proven there is more to it. King explains that the quality and structure of our relationships has the greatest impact on our personal and professional lives.

Urban planning is a craft learned through practice. Planners make rapid decisions that have an immediate impact on the ground - the width of streets, the minimum size of land parcels, the heights of buildings. The language they use to describe their objectives is qualitative - “sustainable,” “livable,” “resilient” - often with no link to measurable outcomes. Urban economics, on the other hand, is a quantitative science, based on theories, models, and empirical evidence largely developed in academic settings.

The detailed personality readings Human Design provides empower people to make decisions, choose professions, and create relationships with ease and success because they are no longer struggling against innate strengths and weaknesses. They are instead tapping into their personal power and destiny. Understanding these readings allows people to align their actions with their inherent, truest self.

Lurking beneath the progressive activism and sex positivity in the 1970 to '80s, a dark undercurrent of violence rippled across the American landscape. With reported cases of sexual assault and homicide on the rise, the FBI created a specialized team - the “Mindhunters”, better known as the Behavioral Science Unit - to track down the country's most dangerous criminals. And yet narrowing down a seemingly infinite list of potential suspects seemed daunting at best and impossible at worst - until Dr. Ann Wolbert Burgess stepped on the scene.

Paris Review contributor Katy Kelleher explores our obsession with gorgeous things, unveiling the fraught histories of makeup, flowers, perfume, silk, and other beautiful objects. In these dazzling and deeply researched essays, Katy Kelleher blends science, history, and memoir to uncover the dark underbellies of our favorite goods.

The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people - specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism) - and invites listeners to "build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability".

In an irresistible invitation to lighten up, look around, and live an unscripted life, a Stanford University professor and master of the art of improvisation explains how to adopt the attitudes and techniques used by generations of musicians and actors. These secrets are currently being taught to entrepreneurs, engineers, and first responders in a crisis as well as housewives and Alzheimer caregivers. Let's face it: Life is something we all make up as we go along.

It’s a subject that stirs up plenty of passion: Why do men’s clothes have so many pockets and women’s so few? In her captivating book, Hannah Carlson, a lecturer in dress history at the Rhode Island School of Design, shows us how we tuck gender politics, security, sexuality, and privilege inside our pockets. Pockets is a perfect gift for the legions of people obsessed with pockets and their absence, and for anyone interested in how our clothes influence the way we navigate the world.

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.

How Real Estate Developers Think considers developers from three different perspectives. Brown profiles the careers of individual developers to illustrate the character of the entrepreneur; considers the roles played by innovation, design, marketing, and sales in the production of real estate; and examines the risks and rewards that motivate developers as people.

Segregation by Design draws on more than 100 years of quantitative and qualitative data from thousands of American cities to explore how local governments generate race and class segregation. Starting in the early 20th century, cities have used their power of land use control to determine the location and availability of housing, amenities (such as parks), and negative land uses (such as garbage dumps). The result has been segregation - first within cities and more recently between them.

Analyzing the political and banking history of the United Kingdom, the United States, Canada, Mexico, and Brazil through several centuries, Fragile by Design demonstrates that chronic banking crises and scarce credit are not accidents due to unforeseen circumstances. Rather, these fluctuations result from the complex bargains made between politicians, bankers, bank shareholders, depositors, debtors, and taxpayers.