Social Economics

Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

"This book is in part a detective story. After 9/11 I knew, if I needed further reinforcement, that we are living in a new world - the world of a global capitalist economy that is vastly more flexible, resilient, open, self-correcting, and fast-changing than it was even a quarter century earlier. It's a world that presents us with enormous new possibilities but also enormous new challenges. The Age of Turbulence is my attempt to understand the nature of this new world." (Alan Greenspan)

It may be taboo to say, but some groups in America do better than others. Mormons have recently risen to astonishing business success. Cubans in Miami climbed from poverty to prosperity in a generation. Nigerians earn doctorates at stunningly high rates. Indian and Chinese Americans have much higher incomes than other Americans; Jews may have the highest of all. Why do some groups rise? Drawing on groundbreaking original research and startling statistics, The Triple Package uncovers the secret to their success.

What is economic growth? And why, historically, has it occurred in only a few places? Previous efforts to answer these questions have focused on institutions, geography, finances, and psychology. But according to MIT's anti-disciplinarian César Hidalgo, understanding the nature of economic growth demands transcending the social sciences and including the natural sciences of information, networks, and complexity. To understand the growth of economies, Hidalgo argues, we first need to understand the growth of order.

Capitalism is broken. The relentless pursuit of more has delivered climate catastrophe, social inequality and financial instability – and left us ill-prepared for life in a global pandemic. Tim Jackson’s passionate and provocative book dares us to imagine a world beyond capitalism – a place where relationship and meaning take precedence over profits and power.

In this perceptive and often hilarious essay, Lech Blaine dissects some top blokes, with particular focus on Scott Morrison and Anthony Albanese, but stretching back to Bob Hawke and Kerry Packer. This is a riveting narrative of how image conquered politics, just as globalisation engulfed the Australian economy. While many got rich and entertained, look where we ended up.

We pursue power, pleasure, and profit. We want as much as we can get, and we deploy instrumental reasoning-cost-benefit analysis-to get it. We judge ourselves and others by how well we succeed. It is a way of life and thought that seems natural, inevitable, and inescapable. As David Wootton reveals, it is anything but. In Power, Pleasure, and Profit, he traces an intellectual and cultural revolution that replaced the older systems of Aristotelian ethics and Christian morality with the instrumental reasoning that now gives shape and purpose to our lives.

Joel Bakan's book is a brilliantly argued account of the corporation's pathological pursuit of profit and power. An eminent law professor and legal theorist, Bakan contends that the corporation is created by law to function much like a psychopathic personality whose destructive behavior, if left unchecked, leads to scandal and ruin. Despite the structural failings found in the corporation, Bakan believes change is possible and outlines a far-reaching program of concrete, pragmatic, and realistic reforms through legal regulation and democratic control.

Respected conservative journalist and commentator Timothy P. Carney continues the conversation begun with Hillbilly Elegy and the classic Bowling Alone in this hard-hitting analysis that identifies the true factor behind the decline of the American dream: It is not purely the result of economics as the left claims, but the collapse of the institutions that made us successful, including marriage, church, and civic life.

Over the past decade, Americans watched in bafflement and rage as one institution after another - from Wall Street to Congress, the Catholic Church to corporate America, even Major League Baseball - imploded under the weight of corruption and incompetence. In the wake of the Fail Decade, Americans have historically low levels of trust in their institutions; the social contract between ordinary citizens and elites lies in tatters. How did we get here? Christopher Hayes offers a radically novel answer.

For over two-hundred years, capitalist systems have overtaken the global economy, spreading near-universal growth and opening the floodgates for limitless human potential. Yet something is going terribly wrong in the world economy. National bestselling author George Gilder explains how economics is not an incentive system but an information system. Redefining capitalism for the modern age, he reveals how free enterprise is a mind driven system, material resources are essentially as infinite as atoms, and what governs economic growth is human creativity.

This audiobook has a simple message for business leaders: your primary goal must be to serve and raise the poor. The poor need to enter the economic system to buy products, put money in banks, and move into the middle class. This is the only approach that can possibly save the American Dream. John Hope Bryant, successful self-made businessman and founder of the nonprofit Operation HOPE, says business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor.

From the poisoned rivers, barren wells, and clear-cut forests, to the hundreds of thousands of farmers who have committed suicide to escape punishing debt, to the hundreds of millions of people who live on less than two dollars a day, there are ghosts nearly everywhere you look in India. India is a nation of 1.2 billion, but the country's 100 richest people own assets equivalent to one-fourth of India’s gross domestic product.

Supertrends: 50 Things You Need to Know About the Future is about how efficient futurists work and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment, and lifestyles. This audiobook addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change.

This is the story of a man caught in the middle of a huge American destabilising operation, illustrating the secret economic war that the United States is waging against developed nations across the world. In 2014, France lost part of the control of its nuclear power plants to the United States. Frédéric Pierucci, former senior executive of one of Alstom's subsidiaries, found himself at the heart of this state scandal. His story goes to the very heart of a $12 billion thriller that illustrates the secret economic war that the United States is waging in Europe.

Alfani argues that the position of the rich and super-rich in Western society has always been intrinsically fragile; their very presence has inspired social unease. In the Middle Ages, an excessive accumulation of wealth was considered sinful; the rich were expected not to appear to be wealthy. Eventually, the rich were deemed useful when they used their wealth to help their communities in times of crisis. Yet in the twenty-first century, the rich and the super-rich have been exceptionally reluctant to contribute to the common good in times of crisis.

This all happened while Perkins was a Peace Corps volunteer. Then he became an "economic hit man" (EHM), convincing developing countries to build huge projects that put them perpetually in debt to the World Bank and other US-controlled institutions. Although he'd learned in business school that this was the best model for economic development, he came to understand it as a new form of colonialism.

Women don’t build wealth in the same way that men do - and it’s not because we shop too much. Younger generations are struggling to match the financial successes that generations before them experienced, and this is even more true for women, who continue to earn less for doing the same work as men. As a result of this wage gap, women have less to save, less to invest and, ultimately, accumulate less wealth over a lifetime.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.