Social Economics

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

You're never too young to start! In Escape the Rat Race, you’ll find out: How "working to learn, not to earn" paves the way to money-making opportunities. The basics of making money by creating assets. How to make money work hard for you, so that you don't have to work so hard for money.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

Peter Frase argues that increasing automation and a growing scarcity of resources, thanks to climate change, will bring it all tumbling down. In Four Futures, Frase imagines how this postcapitalist world might look, deploying the tools of both social science and speculative fiction to explore what communism, rentism, socialism, and exterminism might actually entail.

In 1927, classical liberalism, based on a belief in individualism, reason, capitalism, and free trade, was dying, when one of the 20th century's greatest social thinkers wrote this combative and convincing restatement. Nowhere are the key principles of Mises' philosophy better represented than in this timeless work. Mises was a careful and logical theoretician who believed that ideas rule the world, and this especially comes to light in Liberalism.

Analyzing the political and banking history of the United Kingdom, the United States, Canada, Mexico, and Brazil through several centuries, Fragile by Design demonstrates that chronic banking crises and scarce credit are not accidents due to unforeseen circumstances. Rather, these fluctuations result from the complex bargains made between politicians, bankers, bank shareholders, depositors, debtors, and taxpayers.

Many blame today's economic inequality, stagnation, and political instability on the free market. The solution is to rein in the market, right? Radical Markets turns this thinking - and pretty much all conventional thinking about markets, both for and against - on its head. The book reveals bold new ways to organize markets for the good of everyone.

Long before the advent of conventional farming methods - which have focused on constant growth, human intervention, and genetic homogeneity - the apple had already grown to become the ubiquitous all-American symbol it is today. Known for their hardiness, ability to adapt to new environments, natural diversity, and plentiful bounty, wildly grown apples were once known as “America’s fruit” throughout the trading world.

What drug lords learned from big business. How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.

Inventing the Future is a bold new manifesto for life after capitalism. Against the confused understanding of our high-tech world by both the right and the left, this book claims that the emancipatory and future-oriented possibilities of our society can be reclaimed. Instead of running from a complex future, Nick Srnicek and Alex Williams demand a postcapitalist economy capable of advancing standards, liberating humanity from work and developing technologies that expand our freedoms.

“My adult life can be divided into two distinct parts”, Eula Biss writes, “the time before I owned a washing machine and the time after.” Having just purchased her first home, the poet and essayist now embarks on a provocative exploration of the value system she has bought into. Through a series of engaging exchanges - in libraries and laundromats, over barstools and backyard fences - she examines our assumptions about class and property and the ways we internalize the demands of capitalism.

A deeply researched investigation that reveals how the United States is like a spider at the heart of an international web of surveillance and control, which it weaves in the form of globe-spanning networks such as fiber optic cables and obscure payment systems.

Bridges Out of Poverty champions alliances of support, and helps individuals and communities that are ready to break free of poverty. Rather than creating reliance, Bridges' communities create new understanding, skills, resources, and motivation. As a result, Bridges is embraced by tens of thousands of people who represent a diverse range of political, racial, economic, geographic, and other identities. An innovative, yet practical, human- and community-centered solution, Bridges creates sustainable communities where everyone can live well.

The award-winning author of The Battle of Bretton Woods reveals the gripping history behind the Marshall Plan—told with verve, insight, and resonance for today.

In the wake of World War II, with Britain’s empire collapsing and Stalin's on the rise, US officials under new secretary of state George C. Marshall set out to reconstruct western Europe as a bulwark against communist authoritarianism. Their massive, costly, and ambitious undertaking would confront Europeans and Americans alike with a vision at odds with their history and self-conceptions. In the process, they would drive the creation of NATO, the European Union, and a Western identity that continues to shape world events.

Focusing on the critical years 1947 to 1949, Benn Steil’s thrilling account brings to life the seminal episodes marking the collapse of postwar US-Soviet relations—the Prague coup, the Berlin blockade, and the division of Germany. In each case, we see and understand like never before Stalin’s determination to crush the Marshall Plan and undermine American power in Europe.

Given current echoes of the Cold War, as Putin’s Russia rattles the world order, the tenuous balance of power and uncertain order of the late 1940s is as relevant as ever. The Marshall Plan provides critical context into understanding today’s international landscape. Bringing to bear fascinating new material from American, Russian, German, and other European archives, Steil’s account will forever change how we see the Marshall Plan and the birth of the Cold War. A polished and masterly work of historical narrative, this is an instant classic of Cold War literature.

The Accumulation of Capital was published in 1913. In it, Rosa Luxemburg set out to take the views of Karl Marx further by arguing that capitalism can only exist when there are non-capitalist economies to exploit. She postulates that capitalism would stagnate were there no non-capitalist countries with economic resources to assimilate by a cruel, exploitative process of destabilising natural and peasant economies.

Five decades ago, The Limits to Growth shocked the world by showing that population and industrial growth were pushing humanity toward a cliff. Today the world recognizes that we are now at the cliff edge: Earth has crossed multiple planetary boundaries while widespread inequality is causing deep instabilities in societies. There seems to be no way out. Earth for All is both an antidote to despair and a road map to a better future.

At the dawn of the twenty-first century, Thomas Friedman, in The World Is Flat, declared globalization the new economic order. But the reign of globalization as we’ve known it is over, argues Financial Times columnist and CNN analyst Rana Foroohar, and the rise of local, regional, and homegrown business is now at hand.

In 2008, the American economy collapsed, taking with it millions of Americans' jobs, homes, and life savings. The impending financial crisis was devastating, and many are still feeling its effects today. Though the crisis was debilitating, the US government has yet to implement policies that would prevent a repeat of the Great Recession. Nothing Is Too Big to Fail holds a microscope to the very policies and corruption that led to this major economic recession.

In The End of Power, award-winning columnist and former Foreign Policy editor Moisés Naím illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research and a lifetime of experience in global affairs, Naím explains how the end of power is reconfiguring our world.

America’s struggling economy needs a better philosophy than the college student’s lament,“I can’t be out of money, I still have checks in my checkbook!” We've tried a government spending spree, and we've learned it doesn't work. Now is the time to rededicate our country to the pursuit of free-market capitalism, before we’re buried under a mound of debt and unfunded entitlements. But how do we navigate between government spending that’s too big to sustain and financial institutions that are "too big to fail?"