Social Economics

Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?

By the winner of the 1988 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development - for both rich and poor - in the 21st century. Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual freedom from association with any particular historical, intellectual, political, or religious tradition, Sen clearly demonstrates its current applicability and possibilities.

The award-winning author of The Battle of Bretton Woods reveals the gripping history behind the Marshall Plan—told with verve, insight, and resonance for today.

In the wake of World War II, with Britain’s empire collapsing and Stalin's on the rise, US officials under new secretary of state George C. Marshall set out to reconstruct western Europe as a bulwark against communist authoritarianism. Their massive, costly, and ambitious undertaking would confront Europeans and Americans alike with a vision at odds with their history and self-conceptions. In the process, they would drive the creation of NATO, the European Union, and a Western identity that continues to shape world events.

Focusing on the critical years 1947 to 1949, Benn Steil’s thrilling account brings to life the seminal episodes marking the collapse of postwar US-Soviet relations—the Prague coup, the Berlin blockade, and the division of Germany. In each case, we see and understand like never before Stalin’s determination to crush the Marshall Plan and undermine American power in Europe.

Given current echoes of the Cold War, as Putin’s Russia rattles the world order, the tenuous balance of power and uncertain order of the late 1940s is as relevant as ever. The Marshall Plan provides critical context into understanding today’s international landscape. Bringing to bear fascinating new material from American, Russian, German, and other European archives, Steil’s account will forever change how we see the Marshall Plan and the birth of the Cold War. A polished and masterly work of historical narrative, this is an instant classic of Cold War literature.

One of Barbara Ehrenreich's most classic and prophetic works, Fear of Falling closely examines the insecurities of the American middle class in an attempt to explain its turn to the right during the last two decades of the 20th century. Weaving finely-tuned expert analysis with her trademark voice, Ehrenreich traces the myths about the middle class to their roots, determines what led to the shrinking of what was once a healthy percentage of the population, and how, in its ambition and anxiety, that population has retreated from responsible leadership.

How ordinary Americans suffer when the rich and powerful use tax doges or break the law to get richer and more powerful - and how we can stop it. There is an elite crime spree happening in America, and the privileged perps are getting away with it. Selling loose cigarettes on a city sidewalk can lead to a choke-hold arrest, and death, if you are not among the top one percent.

Why are we selling off the impressive public enterprises we often battled as a nation to create? In The Sport and Prey of Capitalists, Linda McQuaig challenges the dogma of privatization, which has defined our political era. She argues that now more than ever, as we grapple with climate change and income inequality, we need to expand, not shrink, our public sphere.

The trade in oil, gas, gems, metals, and rare earth minerals wreaks havoc in Africa. During the years when Brazil, India, China, and the other "emerging markets" have transformed their economies, Africa's resource states remained tethered to the bottom of the industrial supply chain. While Africa accounts for about 30 percent of the world's reserves of hydrocarbons and minerals and 14 percent of the world's population, its share of global manufacturing stood in 2011 exactly where it stood in 2000: at 1 percent.

The Memo is the much-needed career advice guide for women of color specifically, finally ending the one-size-fits-all approach of business books that lump together women across races and overlook the unique barriers to success for women of color. In a charismatic and relatable voice, Minda Harts brings her entrepreneurial experience as CEO of The Memo to audio, as well as her past career life as a fundraising consultant to top colleges across the country.

By February 2020, the U.S. economic expansion had become the longest on record. Unemployment was plumbing half-century lows. Stock markets soared to new highs. One month later, the public health battle against a deadly virus had pushed the economy into the equivalent of a medically induced coma. America’s workplaces—offices, shops, malls, and factories—shuttered.

For over two-hundred years, capitalist systems have overtaken the global economy, spreading near-universal growth and opening the floodgates for limitless human potential. Yet something is going terribly wrong in the world economy. National bestselling author George Gilder explains how economics is not an incentive system but an information system. Redefining capitalism for the modern age, he reveals how free enterprise is a mind driven system, material resources are essentially as infinite as atoms, and what governs economic growth is human creativity.

What can you get with 25 dollars and a dream? Adam Shepard graduated from college feeling disillusioned by the apathy around him and was then incensed after reading Barbara Ehrenreich's famous work Nickel and Dimed- a book that gave him a feeling of hopelessness about the working class in America. He set out to disprove Ehrenreich's theory-the notion that those who start at the bottom stay at the bottom-by making something out of nothing to achieve the American Dream.

Since the eviction of Occupy protestors from encampments in many cities throughout the world, smaller and more targeted occupations have continued. Workers in a Chicago factory occupied - with the support of their union - to protest layoffs. Teachers and students in Tucson staged a walkout to protest the removal of Chicano history books from the curriculum. Home foreclosures were disrupted, even avoided, by direct community action. But what does it all mean? What do we talk about when we talk about "revolution", if we talk about it at all?

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

From one of the world's greatest economic minds, author of the New York Times best seller The End of Poverty, a clear and vivid map of the road to sustainable and equitable global prosperity—and an augury of the global economic collapse that lies ahead if we don't follow it.

Our current economic path is coming to an end. The signposts are all around us: sluggish growth, rising inequality, stubbornly high pockets of unemployment, and jittery financial markets, to name a few. Soon we will reach a fork in the road: One path leads to renewed growth, prosperity, and financial stability, the other to recession and market disorder.

Filled with keen economic insight and advice for citizens, executives, policymakers, and educators, When More Is Not Better is the must-listen guide for saving democratic capitalism.

What does it mean to be a human in a world that is increasingly built by and for machines? In Futureproof: 9 Rules for Humans in the Age of Automation, New York Times technology columnist Kevin Roose lays out a hopeful, pragmatic vision of how people can succeed in the machine age by making themselves irreplaceably human. He shares the secrets of people and organizations that have survived technological change, and explains how we can protect our own futures.

Inequality is up. Decent work is down. Free market fundamentalism has been exposed as a tragic failure. In a job market upended by COVID-19—with Canadians caught in the grip of precarious labour, stagnant wages, a climate crisis, and the steady creep of automation—an ever-louder chorus of voices calls for a liveable and obligation-free basic income.

Dive into the profound insights of Vilfredo Pareto in The Mind and Society, a timeless exploration of human behavior and social dynamics. Pareto's keen observations and analytical brilliance illuminate the complex interplay of power, elites, and the intricate web that shapes the mind and structures our societies.

Dr. Arline T. Geronimus coined the term “weathering” to describe the effects of systemic oppression—including racism and classism—on the body. In Weathering, based on more than 30 years of research, she argues that health and aging have more to do with how society treats us than how well we take care of ourselves. She explains what happens to human bodies as they attempt to withstand and overcome the challenges and insults that society leverages at them, and details how this process ravages their health. And she proposes solutions.