Social Economics

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who believed they found an economic answer to the problem of racial inequality.

While millions face hunger, malnutrition, and starvation, the world's population is increasing by over 225,000 people per day, 80 million per year. In many countries, supplies of food and water are inadequate to support the population, so the world falls deeper and deeper into what economists call the "Malthusian trap". Here, Malthus examines the tendency of human numbers to outstrip their resources, and argues that poverty, disease, and starvation are necessary to keep societies from moving beyond their means of subsistence.

What is economic growth? And why, historically, has it occurred in only a few places? Previous efforts to answer these questions have focused on institutions, geography, finances, and psychology. But according to MIT's anti-disciplinarian César Hidalgo, understanding the nature of economic growth demands transcending the social sciences and including the natural sciences of information, networks, and complexity. To understand the growth of economies, Hidalgo argues, we first need to understand the growth of order.

Capitalism is broken. The relentless pursuit of more has delivered climate catastrophe, social inequality and financial instability – and left us ill-prepared for life in a global pandemic. Tim Jackson’s passionate and provocative book dares us to imagine a world beyond capitalism – a place where relationship and meaning take precedence over profits and power.

In their personal lives, people consider it essential to separate economics and intimacy. We have, for example, a long-standing taboo against workplace romance, while we see marital love as different from prostitution because it is not a fundamentally financial exchange. In The Purchase of Intimacy, Viviana Zelizer mounts a provocative challenge to this view.

In this perceptive and often hilarious essay, Lech Blaine dissects some top blokes, with particular focus on Scott Morrison and Anthony Albanese, but stretching back to Bob Hawke and Kerry Packer. This is a riveting narrative of how image conquered politics, just as globalisation engulfed the Australian economy. While many got rich and entertained, look where we ended up.

No one, from economists to bankers to politicians, has been able to quantify exactly how much of the world's assets are currently hidden - until now. Gabriel Zucman is the first economist to offer reliable insight into the actual extent of the world's money held in tax havens. And it's staggering. In The Hidden Wealth of Nations, Zucman offers an inventive and sophisticated approach to quantifying how big the problem is, how tax havens work and are organized, and how we can begin to approach a solution.

In the span of a generation, oil-rich Venezuela spiraled into a dire state of economic collapse. Reporter Paula Ramón experienced the crisis firsthand as her middle-class family saw their quality of life deteriorate. Public services no longer functioned. Money lost its value. Her mother couldn’t afford to buy food, which was increasingly scarce. The once-prosperous country fell into ruin. Like many others, Ramón’s family struggled to survive each day in their beloved city, Maracaibo—until, one by one, they each made the unbearable choice to leave the home they love.

Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

Rejecting the old Left/Right ideologies, Rand develops a more pragmatic view capable of delivering practical solutions to this critical problem. A renewed capitalism harnessed to the task is the only way we might replace fossil fuels fast enough to mitigate severe climate risk. If we leave our dogma at the door, Rand argues, we might just build an economy that survives the century.

This audiobook has a simple message for business leaders: your primary goal must be to serve and raise the poor. The poor need to enter the economic system to buy products, put money in banks, and move into the middle class. This is the only approach that can possibly save the American Dream. John Hope Bryant, successful self-made businessman and founder of the nonprofit Operation HOPE, says business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor.

Over the past decade, Americans watched in bafflement and rage as one institution after another - from Wall Street to Congress, the Catholic Church to corporate America, even Major League Baseball - imploded under the weight of corruption and incompetence. In the wake of the Fail Decade, Americans have historically low levels of trust in their institutions; the social contract between ordinary citizens and elites lies in tatters. How did we get here? Christopher Hayes offers a radically novel answer.

For over two-hundred years, capitalist systems have overtaken the global economy, spreading near-universal growth and opening the floodgates for limitless human potential. Yet something is going terribly wrong in the world economy. National bestselling author George Gilder explains how economics is not an incentive system but an information system. Redefining capitalism for the modern age, he reveals how free enterprise is a mind driven system, material resources are essentially as infinite as atoms, and what governs economic growth is human creativity.

Supertrends: 50 Things You Need to Know About the Future is about how efficient futurists work and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment, and lifestyles. This audiobook addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change.

Alfani argues that the position of the rich and super-rich in Western society has always been intrinsically fragile; their very presence has inspired social unease. In the Middle Ages, an excessive accumulation of wealth was considered sinful; the rich were expected not to appear to be wealthy. Eventually, the rich were deemed useful when they used their wealth to help their communities in times of crisis. Yet in the twenty-first century, the rich and the super-rich have been exceptionally reluctant to contribute to the common good in times of crisis.

Women don’t build wealth in the same way that men do - and it’s not because we shop too much. Younger generations are struggling to match the financial successes that generations before them experienced, and this is even more true for women, who continue to earn less for doing the same work as men. As a result of this wage gap, women have less to save, less to invest and, ultimately, accumulate less wealth over a lifetime.

You're never too young to start! In Escape the Rat Race, you’ll find out: How "working to learn, not to earn" paves the way to money-making opportunities. The basics of making money by creating assets. How to make money work hard for you, so that you don't have to work so hard for money.

We may be living longer, but people are more socially isolated than ever before. As a result, we are hindered both mentally and physically, and many of us are looking for something concrete we can do to address problems like poverty, racism, and climate change. What if solutions could be found on your very doorstep or just two door knocks away? Cormac Russell and John McKnight offer a wealth of illustrative examples from around the world that will inspire you to explore your own community and discover its hidden treasures.