Social Engagement

In an opulent honeymoon suite in Watch Hill, Rhode Island’s most desirable wedding venue, 29-year-old Callie Holt is spending her wedding night lying in a bathtub shoveling down a pizza; her expensive white dress now splattered with sauce and her groom passed out in the next room. With her seven-hour-old marriage already imploded, Callie turns to the place of record–her phone–sifting through the photographic evidence of the past year to pinpoint where it all went wrong.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

To have a thriving society, we need people and communities who are actively involved in civic life. For politicians, public servants, corporations, or planners to engage with communities in any positive way, they need to learn a new way of doing things.

Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.

In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. Using interviews and personal anecdotes, as well as her own insights as a field scientist, Kearns walks listeners through the evolution of science communication and how emotional and high-stakes issues have shaped communication. The meat of the book lies in the middle chapters, where Kearns offers key tools for communicators.

Despite the fact that unicorns are not real, you undoubtedly know what a unicorn is. Despite the fact that narwhals are real, you may not know what a narwhal is. In schools, we think that engagement at the highest level is like a unicorn—something we’ve heard of, but know isn’t real. We should be thinking of engagement in schools as a narwhal—something that we may not know much about, but is absolutely real and can be found right in your own school!

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

To close the achievement gap, diverse classrooms need a proven framework for optimizing student engagement. Culturally responsive instruction has shown promise, but many teachers have struggled with its implementation—until now. In this book, Zaretta Hammond draws on cutting-edge neuroscience research to offer an innovative approach for designing and implementing brain-compatible culturally responsive instruction.

In today’s political climate, it’s hard not to get discouraged. Isolated, doom scrolling, lacking a sense of purpose or community...it’s easy to become overwhelmed by the dire state of American democracy and do nothing, because why try when the odds are never in our favor?

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Now in a second edition, this classic book shows how to make conversations generative and productive rather than critical and destructive so people, organizations, and communities flourish. This edition has been revised throughout with new examples; updates on the latest supporting research in neuroscience, positive science, and positive psychology; and a discussion guide. It also features a new chapter on what the authors call tuning in: cultivating awareness of how our physical and mental state affect our perceptions, emotions, and thoughts as we engage in conversation.

How to Teach Anything takes what academics know about education and pedagogy and translates it all into real-world skills and techniques. The learning brain works in very predictable ways, and we can use this to our advantage. Whether you are a student, tutor, professor, teacher, or even TA, understand how information takes hold and becomes useful.

In Politics Is for Power, pioneering and brilliant data analyst Eitan Hersh shows us a way toward more effective political participation. Aided by political theory, history, cutting-edge social science, as well as remarkable stories of ordinary citizens who got off their couches and took political power seriously, this audiobook shows us how to channel our energy away from political hobbyism and toward empowering our values.

Are you looking for ways to streamline your work and reduce burnout, while bringing a new level of engagement to your students? Mastering AI for Educators Made Easy teaches you how to use AI in the classroom and capitalize on the power of ChatGPT to redefine your teaching experience. This book package includes both Teaching With AI and ChatGPT for Teachers Made Easy.

On June 26, 2015, the U.S. Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal across the United States. But the road to that momentous decision was much longer than many know. In this definitive account, Sasha Issenberg vividly guides us through same-sex marriage’s unexpected path from the unimaginable to the inevitable.

In Engagement, best-selling authors Lee G. Bolman and Joan V. Gallos offer a compelling workplace parable to illustrate the strategies and skills needed to make unworkable relationships positive and productive. The audiobook introduces the four-step SURE model, which offers rules of engagement for staying alert, grounded, and productive when faced with the prickly, taxing, or toxic folks who block progress.

In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.

In this ground-breaking best seller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview. Building on this understanding, you will begin to see why Millennials/Gen Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work. Get set for an entertaining, revealing, and insightful look inside the minds of today's young people.