Social Entrepreneurship

Do you want to create social impact, but feel there must be a better way? There is. So many problems the world faces go largely unaddressed because social entrepreneurs are unaware that they hold the power to design a better organization for creating more effective social impact. Not anymore.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

From the president of EMILY's List, a playbook for women changing the world in politics, business, or any arena, with a foreword from Vice Presidential candidate Senator Kamala Harris. Run to Win is for all women who are looking to lead. Organized around the steps that EMILY's List coaches its candidates through (from deciding to run through celebrating victory), this book is full of essential lessons for any woman trying to succeed in a male-dominated field. Their arena is politics but their message is universal.

How to articulate and assess what success looks like. The Social Profit Handbook offers those who lead, govern, and support mission-driven organizations and businesses new ways to assess their impact in order to improve future work rather than merely judge past performance. Drawing upon decades of leadership in schools and the foundation and nonprofit worlds, author David Grant offers strategies that help organizations take assessment back into their own hands, and improve their work as a result.

Disrupters shows what different women in business have done to reach success as they define it. From board members to CEOs to freelancers, the business world is stacked against women because they follow the unspoken rules of business culture made long before women entered the workforce. Tech executive, board member, and angel investor Dr. Patti Fletcher recognizes those rules and then showcases the women who have found success by breaking them.

Online social networks marketing utilizes collaborative approaches to communicate, introduce, and advertise products, enhance sales, get feedback, develop items or business image, foster public relations, and harness client support. The expense is minimal as compared to routine marketing and item promo projects on the radio, TV, and print mediums. Company existence utilizing this type of marketing will be worldwide.

Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and nonprofit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.

In recent years, dreams about our technological future have soured as digital platforms have undermined privacy, eroded labor rights, and weakened democratic discourse. In light of the negative consequences of innovation, some blame harmful algorithms or greedy CEOs. Behind the Startup focuses instead on the role of capital and the influence of financiers. Drawing on nineteen months of participant-observation research inside a successful Silicon Valley startup, this book examines how the company was organized to meet the needs of the venture capital investors who funded it.

"Create a Youtube Channel Business" is an indispensable manual for anyone aspiring to dive into the vibrant world of YouTube content creation. Written by seasoned YouTube veterans, this book serves as a roadmap, guiding both beginners and experienced creators through every step of the channel-building journey, from conceptualization to monetization.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

All too often we are presented stories about extremely wealthy people who are held up as role models for a successful life. The truth is that wealth rarely guarantees happiness. This book looks to successful small and medium-sized companies contributing to communities, and the far-sighted corporate executives we never hear about who, while successful, are also happy. These are the true-life examples of corporate social responsibility that this book relies on to make its point. Peter Milewski tells you why and how you, personally, can feel good and do well by doing good too.

Traditionally, an entrepreneur develops a detailed plan, finds money to fund it, and then pursues it to its conclusion. But conditions can change drastically at any point - you can end up locked into a process based on now-obsolete assumptions. The lean startup is all about agility and flexibility. Its mantra is "build, measure, learn": create small, experimental initiatives, get real-world feedback on them quickly, and use that data to identify what works and discard what doesn't. And then test some more.

Ben & Jerry's has always been committed to an insanely ambitious three-part mission: Making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world.

A personal brand is an association that occurs in the head of people when they mention the name of a business person. By whom do they represent him, how could they describe the strengths, weaknesses of a person, character, and everything else. A personal brand helps to stand out from competitors.

Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Manche würden das sagen—ich aber halte das für Schwachsinn. Um in den sozialen Medien Geld zu verdienen, musst du die sozialen Medien als Einkommensquelle betrachten und nicht als vagen "Marketingkanal". Du musst dich und/oder dein Unternehmen so präsentieren, dass sichtbar wird, dass du die Lösung für das "Problem" deines Publikums verkaufst. In dieser 2-in-1-Buchkollektion erfährst du alles darüber, wie du das am besten hinbekommst.

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.

Wenn es um die Gestaltung der Zukunft geht, stehen sich Nachhaltigkeit und Wirtschaftlichkeit meist gegenüber. Doch die Kompromisse aus diesem Spannungsfeld bringen nur wenig Fortschritt. Zu wenig, um genau zu sein - denn unser Planet befindet sich in einem schlechten Zustand: Die Erderwärmung nimmt stetig zu, Ökosysteme befinden sich an kritischen Kipppunkten und die Menschheit schaut ohnmächtig zu. Zum Glück gibt es ein Konzept, welches neue Blickrichtungen und innovative Problemlösungen ermöglicht: Impact Investing.

Wie wir mit Impact Investing unsere Welt vor dem Untergang bewahren: Wenn es um die Gestaltung der Zukunft geht, stehen sich Nachhaltigkeit und Wirtschaftlichkeit meist gegenüber. Doch die Kompromisse aus diesem Spannungsfeld bringen nur wenig Fortschritt. Zu wenig, um genau zu sein - denn unser Planet befindet sich in einem schlechten Zustand: Die Erderwärmung nimmt stetig zu, Ökosysteme befinden sich an kritischen Kipppunkten und die Menschheit schaut ohnmächtig zu. Zum Glück gibt es ein Konzept, welches neue Blickrichtungen und innovative Problemlösungen ermöglicht: Impact Investing.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

This audiobook dives into the core principles and secrets toward mastering marketing and advertising skills on Instagram, Facebook, YouTube, Twitter, and Pinterest to scale your audience to levels you did not think were possible. Social media has the power to reach the world, and if you do it right, you will have an unlimited customer base by following the steps in this audiobook.