Social Entrepreneurship

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.

During his years as a public official, Mitchell Weiss was told that government can't do new things or solve tough challenges - it's too big and slow and bureaucratic. Sadly, this is what so many of us have come to believe. But in the wake of the Boston Marathon bombings, he and his city hall colleagues raced to support survivors in new, innovative ways. This kind of entrepreneurial spirit and savvy in government is growing, transforming the public sector's response to big problems at all levels.

While this book may not handle every single possible scenario you may run across, I do have my finger on the pulse of the legal industry and what lawyers are challenged by every day. Take what you can from what I’ve learned and perfected on legal business development, marketing and networking to make it your own. My greatest hope is to hear from you someday that you did take action and that this book made the difference for you in your legal career. So enjoy the book, take lots of notes and most importantly, be that lawyer!

The general data protection regulation or GDPR is a 57,500+ worded legislation that applies to every business or organization that handles personal information of those citizens living in EU and the UK, regardless of the size of the organization. For many small businesses, complying with GDPR is a daunting task, but it doesn’t need to be.

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

Traditional workplace conversations - which are based on a parent-child model - stymie growth and erode commitment. The Showkeirs advocate instead authentic conversations that are based on an adult-adult model. These conversations tell the truth, let go of the illusion of control, and view people as in charge of their own motivation. The result is a conversation revolution that creates greater commitment, real accountability for results, and improved organizational performance.

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

"Facebook es una red social que supera los 1.300 millones de usuarios. Y creciendo día a día... Piensa por un momento: ¿cuántos de estos millones de usuarios podrían ser potencialmente clientes de tu negocio? Muchos, ¿verdad? En este libro encontrarás todas las claves para conseguir acercarte a esos clientes potenciales. Te enseñará a crear una red virtual de amigos que sean afines a los productos que tú vendes o podrías vender.

A personal brand is an association that occurs in the head of people when they mention the name of a business person. By whom do they represent him, how could they describe the strengths, weaknesses of a person, character, and everything else. A personal brand helps to stand out from competitors.

The new world of results-driven aid that could put an end to extreme poverty. Drawing on two decades covering global development as editor in chief of Devex, Raj Kumar explores how nontraditional models of philanthropy and aid are empowering the world’s poorest people to make progress.

Morgan Simon is an investment professional who works at the nexus of social finance and social justice. In Real Impact, she teaches us how to get it right, leveraging the world's resources to truly transform the economy. Over the past 17 years, Simon has influenced over $150 billion from endowments, families, and foundations. In Real Impact, Simon shares her experience as both investor and activist to offer clear strategies for investors, community leaders, and entrepreneurs alike. Real Impact is essential listening for anyone seeking real change in the world.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

A provocative look at the remarkable contributions of high-skill immigrant entrepreneurs in America.

Building on the success of their previous title, The Oz Principle, Connors and Smith explore the direct link between a company's culture and the results it produces. Journey to the Emerald City details a clear road map for accelerating the move to a culture of accountability in which people focus on achieving the results critical to a company's future.

Do you think you must have thousands of followers to make money on Instagram? Some would say so, but I call shenanigans. The amount of money you make on IG as a solo entrepreneur or small business owner always boils down to your strategy and what you offer. It’s about knowing your audience, crafting a message they care about, and delivering a solution to their “problem”. Distilled in this book is how I and others are using IG to make thousands of dollars with minimal time investments and with less than 1000 followers. Be ready to never look at IG the same way again.

In Command Your Brand: Grow Your Impact, Income And Influence In A New Media Landscape, you have the ultimate guide to transforming your expertise into a compelling podcast guesting strategy. Written by an industry insider who has cracked the code of the podcast game, this book is your ticket to harnessing the influential power of podcasting.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site - with a community of one million-plus and growing rapidly - is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services

This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.