Social Entrepreneurship

The experts say that America's best days are behind us, that mediocre long-term economic growth is baked in the cake, and that politically, socially, and racially, the United States will continue to tear itself apart. But David Smick - hedge fund strategist and author of the 2008 best seller The World Is Curved - argues that the experts are wrong.

Once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next. With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following”? We get it, tackling a new social media platform is a big challenge; but with great challenges come great opportunities, you just have to know how to do it.

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

A personal brand is an association that occurs in the head of people when they mention the name of a business person. By whom do they represent him, how could they describe the strengths, weaknesses of a person, character, and everything else. A personal brand helps to stand out from competitors.

Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose.

Building on the success of their previous title, The Oz Principle, Connors and Smith explore the direct link between a company's culture and the results it produces. Journey to the Emerald City details a clear road map for accelerating the move to a culture of accountability in which people focus on achieving the results critical to a company's future.

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, it was struggling. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

The new world of results-driven aid that could put an end to extreme poverty. Drawing on two decades covering global development as editor in chief of Devex, Raj Kumar explores how nontraditional models of philanthropy and aid are empowering the world’s poorest people to make progress.

The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener's inspiring story reveals, it's not something you "do" to other people but rather something that starts with how you shape and transform your own life.

This guide from author Mike Rayford is an amazing tool for any marketing professional or small business owner who wants to grow their digital marketing agency business. This audiobook will teach you how to create and master the social media marketing business strategies and scale it to a six-figure business. It is important to keep track of where your customers come from and how they find out about your company's services or products. Based on proven and tested principles, this SMMA guide is the ultimate resource for marketing professionals and business owners alike.

Do you want to create social impact, but feel there must be a better way? There is. So many problems the world faces go largely unaddressed because social entrepreneurs are unaware that they hold the power to design a better organization for creating more effective social impact. Not anymore.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

How to articulate and assess what success looks like. The Social Profit Handbook offers those who lead, govern, and support mission-driven organizations and businesses new ways to assess their impact in order to improve future work rather than merely judge past performance. Drawing upon decades of leadership in schools and the foundation and nonprofit worlds, author David Grant offers strategies that help organizations take assessment back into their own hands, and improve their work as a result.

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.

Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

Online social networks marketing utilizes collaborative approaches to communicate, introduce, and advertise products, enhance sales, get feedback, develop items or business image, foster public relations, and harness client support. The expense is minimal as compared to routine marketing and item promo projects on the radio, TV, and print mediums. Company existence utilizing this type of marketing will be worldwide.

How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But, too many people born in low-status communities measure their success by how far away from them they can get.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.