Social Entrepreneurship

Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.

The best and the brightest use advisors and experts. Whether in business, sports, entertainment, academia, or politics—expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "certificates" and "universities," it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches—they are comprehensive resources and supporters.

When asked if they'd rather receive aid or work, the world's poorest people will always choose work. But the world's richest countries continue to send aid, targeting the symptoms, not the causes of poverty. Western countries have the best intentions, but charity-based aid often does more harm than good, and billions of people continue to suffer. According to Leila Janah, giving dignified, steady, fair-wage work is the most effective way to eradicate poverty.

“But I hate the sound of my voice.” Those are usually the first words new podcasters tell me. Their confidence is shaken. They think they don’t have what it takes. Their mind has misled them to believe they should be amazing the first time they sit down in front of the mic. You thought you were supposed to be good right out of the gate? Oh, no. We’re all terrible in the beginning! And guess what...you can’t change the sound of your voice. So, let’s fill it with confidence, instead?

Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump.

Who volunteers? Why? What are you willing to do? This title presents the hilarious, heartwarming adventures of a volunteering cynic. Do the feel-good rewards commensurate with the time and effort involved? When Seb Hunter accidentally picks up the phone to a charity Fundraiser one day, he faces a moment of reckoning. It isn't so much that he lacks a social conscience; but he can no longer assuage it by buying the odd copy of the Big Issue and eating Fairtrade chocolate.

In Show Up Filled Up, Kary Oberbrunner shares his secret to success, a proven process that helped him partner with Hollywood celebrities, share the stage with Olympic and NCAA champions, turn a young adult novel into a seven-figure empire, collaborate with global leaders in multiple industries, and help solve some of the world’s biggest humanitarian challenges. Generate what many call “luck” and “good fortune” on a daily basis. Establish instant credibility and influence with anyone, anywhere. Get everything you want out of people and life without even asking.

Do you want to create social impact, but feel there must be a better way? There is. So many problems the world faces go largely unaddressed because social entrepreneurs are unaware that they hold the power to design a better organization for creating more effective social impact. Not anymore.

From Jenniffer Weigel's radio show on WGN in Chicago called I'm Spiritual, Dammit! comes this collection of podcasts on spirituality in the business place. Included are interviews with Jennifer Connor, CEO of Mustard Girl Mustard, and Kathryn Guylay, author of Mountain Mantras: Wellness and Life Lessons from the Slopes.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

Online social networks marketing utilizes collaborative approaches to communicate, introduce, and advertise products, enhance sales, get feedback, develop items or business image, foster public relations, and harness client support. The expense is minimal as compared to routine marketing and item promo projects on the radio, TV, and print mediums. Company existence utilizing this type of marketing will be worldwide.

The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising families dominate, operating very differently than their peers in more stable and affluent nations. Enterprising families in emerging and frontier markets not only survive but thrive under high-risk conditions, including war, environmental disasters, and more. But developed countries will increasingly experience these types of structural shocks and chronic uncertainties. The question is, what can they do about it?

Ben & Jerry's has always been committed to an insanely ambitious three-part mission: Making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world.

Wenn es um die Gestaltung der Zukunft geht, stehen sich Nachhaltigkeit und Wirtschaftlichkeit meist gegenüber. Doch die Kompromisse aus diesem Spannungsfeld bringen nur wenig Fortschritt. Zu wenig, um genau zu sein - denn unser Planet befindet sich in einem schlechten Zustand: Die Erderwärmung nimmt stetig zu, Ökosysteme befinden sich an kritischen Kipppunkten und die Menschheit schaut ohnmächtig zu. Zum Glück gibt es ein Konzept, welches neue Blickrichtungen und innovative Problemlösungen ermöglicht: Impact Investing.

Wie wir mit Impact Investing unsere Welt vor dem Untergang bewahren: Wenn es um die Gestaltung der Zukunft geht, stehen sich Nachhaltigkeit und Wirtschaftlichkeit meist gegenüber. Doch die Kompromisse aus diesem Spannungsfeld bringen nur wenig Fortschritt. Zu wenig, um genau zu sein - denn unser Planet befindet sich in einem schlechten Zustand: Die Erderwärmung nimmt stetig zu, Ökosysteme befinden sich an kritischen Kipppunkten und die Menschheit schaut ohnmächtig zu. Zum Glück gibt es ein Konzept, welches neue Blickrichtungen und innovative Problemlösungen ermöglicht: Impact Investing.

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But, too many people born in low-status communities measure their success by how far away from them they can get.

Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today’s mobile internet - the Metaverse. It will bring together and merge our physical and digital lives and Metaverse will shake things up even more.

The general data protection regulation or GDPR is a 57,500+ worded legislation that applies to every business or organization that handles personal information of those citizens living in EU and the UK, regardless of the size of the organization. For many small businesses, complying with GDPR is a daunting task, but it doesn’t need to be.