Social Evolution

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

Author Brian Switek is a charming and enthusiastic osteological raconteur. In this natural and cultural history of bone, he explains where our skeletons came from, what they do inside us, and what others can learn about us when these wondrous assemblies of mineral and protein are all we've left behind.

Tom Wolfe, whose legend began in journalism, takes us on an eye-opening journey that is sure to arouse widespread debate. The Kingdom of Speech is a captivating, paradigm-shifting argument that speech - not evolution - is responsible for humanity's complex societies and achievements.

The association between our ancestors and fire, somewhere around six to four million years ago, had a tremendous impact on human evolution, transforming our earliest human ancestor, a being communicating without speech but with insight, reason, manual dexterity, highly developed social organization, and the capability of experimenting with this new technology. As it first associated with and then began to tame fire, this extraordinary being began to distance itself from its primate relatives.

In Born in Africa, Martin Meredith follows the trail of discoveries about human origins made by scientists over the last hundred years, recounting their intense rivalry, personal feuds, and fierce controversies, as well as their feats of skill and endurance. The results have been momentous. Scientists have identified more than 20 species of extinct humans. They have firmly established Africa as the birthplace not only of humankind but also of modern humans.

Between what can be learned from evolutionary psychology and cognitive science a picture emerges. In Sex, Murder, and the Meaning of Life, social psychologist Douglas Kenrick fuses these two fields to create a coherent story of human nature. In his analysis, many ingrained, apparently irrational behaviors—one-night stands, prejudice, conspicuous consumption, even art and religious devotion—are quite explicable and (when desired) avoidable.

We are now on the doorstep of a fourth change brought about by two technologies: AI and robotics. The Fourth Age provides extraordinary background information on how we got to this point, and how - rather than what - we should think about the topics we’ll soon all be facing: machine consciousness, automation, employment, creative computers, radical life extension, artificial life, AI ethics, the future of warfare, superintelligence, and the implications of extreme prosperity.

In its 4.5 billion–year history, life on Earth has been almost erased at least half a dozen times: shattered by asteroid impacts, entombed in ice, smothered by methane, and torn apart by unfathomably powerful megavolcanoes. And we know that another global disaster is eventually headed our way. Can we survive it? How?

As a species, Homo sapiens is at a crossroads. Study of our planet’s turbulent past suggests that we are overdue for a catastrophic disaster, whether caused by nature or by human interference.
It’s a frightening prospect, as each of the Earth’s past major disasters—from meteor strikes to bombardment by cosmic radiation—resulted in a mass extinction, where more than 75 percent of the planet’s species died out. But in Scatter, Adapt, and Remember, Annalee Newitz, science journalist and editor of the science Web site io9.com explains that although global disaster is all but inevitable, our chances of long-term species survival are better than ever. Life on Earth has come close to annihilation—humans have, more than once, narrowly avoided extinction just
during the last million years—but every single time a few creatures survived, evolving to adapt to the harshest of conditions.
This brilliantly speculative work of popular science focuses on humanity’s long history of dodging the bullet, as well as on new threats that we may face in years to come. Most important, it explores how scientific breakthroughs today will help us avoid disasters tomorrow. From simulating tsunamis to studying central Turkey’s ancient underground cities; from cultivating cyanobacteria for “living cities” to designing space elevators to make space colonies cost-effective; from using math to stop pandemics to studying the remarkable survival strategies of gray whales, scientists and researchers the world over are discovering the keys to long-term resilience and learning how humans can choose life over death.
Newitz’s remarkable and fascinating journey through the science of mass extinctions is a powerful argument about human ingenuity and our ability to change. In a world populated by doomsday preppers and media commentators obsessively forecasting our demise, Scatter, Adapt, and Remember is a compelling voice of hope. It leads us away from apocalyptic thinking into a future where we live to build a better world—on this planet and perhaps on others. Readers of this book will be equipped scientifically, intellectually, and emotionally to face whatever the future holds.

We are all familiar with the "march of progress," the representation of evolution that depicts a series of apelike creatures becoming progressively taller and more erect before finally reaching the upright human form. Its emphasis on linear progress has had a decisive impact on public understanding of evolution, yet the image contradicts modern scientific conceptions of evolution as complex and branching.

Science is in trouble. Real questions in desperate need of answers—especially those surrounding ethnicity, gender, climate change, and almost anything related to “health and safety”—are swiftly buckling to the fiery societal demands of what ought to be rather than what is. Can true, fact-based discovery be redeemed? In Science in an Age of Unreason, legendary professor of psychology and biology, John Staddon, unveils the identity crisis afflicting today’s scientific community, and provides an actionable path to recovery.

In The Invisible History of the Human Race, Christine Kenneally draws on cutting-edge research to reveal how both historical artifacts and DNA tell us where we come from and where we may be going. While some books explore our genetic inheritance and some popular television shows celebrate ancestry, this is the first book to explore how everything from DNA to emotions to names and the stories that form our lives are all part of our human legacy.

“There is no good reason why human societies should not be described and explained with the same precision and success as the rest of nature.” Thus argues evolutionary psychologist Pascal Boyer in this uniquely innovative book. Integrating recent insights from evolutionary biology, genetics, psychology, economics, and other fields, Boyer offers precise models of why humans engage in social behaviors such as forming families, tribes, and nations, or creating gender roles.

There is a human genetic fluke that is surprisingly common, due to a change in a key pair of chromosomes. In the normal condition the two look the same, but in this disorder one is malformed and shrunken beyond recognition. The result is a shortened life span, higher mortality at all ages, an inability to reproduce, premature hair loss, and brain defects variously resulting in attention deficit, hyperactivity, conduct disorder, hypersexuality, and an enormous excess of both outward and self-directed aggression. It is called maleness.

Denial presents a radical new theory on the origins of our species. It was not, the authors argue, a biological leap that set humanity apart from other species, but a psychological one: namely, the uniquely human ability to deny reality in the face of inarguable evidence - including the willful ignorance of our own inevitable deaths.

We live in an age when the pursuit of authenticity—from living our 'best life' to eating artisan food—matters more and more to us, but where the forces of inauthenticity seem to be taking over. Our world is full of people and products that are not what they seem. We no longer know whether we are talking to a person or a machine. But we can fight back—and this award-winning book shows us how. Authenticity argues that although our counterfeit culture is shaped by the most powerful forces of evolution, economics and technology, we can still come together to reclaim reality.

Sins of the Shovel is a story of adventure and business gone wrong and how archaeologists today grapple with this complex heritage. Through the story of the Hyde Exploring Expedition, practicing archaeologist Rachel Morgan uncovers the uncomfortable links between commodity culture, contemporary ethics, and the broader political forces that perpetuate destructive behavior today. The result is an unsparing and even-handed assessment of American archaeology's sins, past and present, and how the field is working toward atonement.

Pets have never been more popular. Over half of American households share their home with either a cat or a dog, and many contain both. This is a huge change from only a century ago, when the majority of domestic cats and dogs were working animals, keeping rodents at bay, guarding property, herding sheep. Nowadays, most are valued solely for the companionship they provide. As mankind becomes progressively more urban and detached from nature, we seem to be clinging to the animals that served us well in the past.

Breakthroughs in genetics present us with a promise and a predicament. The promise is that we will soon be able to treat and prevent a host of debilitating diseases. The predicament is that our newfound genetic knowledge may enable us to manipulate our nature - to enhance our genetic traits and those of our children. Although most people find at least some forms of genetic engineering disquieting, it is not easy to articulate why.

It is widely understood that Charles Darwin’s theory of evolution completely revolutionized the study of biology. Yet, according to David Sloan Wilson, the Darwinian revolution won’t be truly complete until it is applied more broadly - to everything associated with the words “human,” “culture,” and “policy.”

In 1955, on a visit to South Africa, Robert Ardrey became aware of the growing evidence that man had evolved on the African continent from carnivorous, predatory stock - ones who had also, long before man, achieved the use of weapons. A dramatist, Ardrey's interest in the African discoveries sprang less from purely scientific grounds than from the radical new light they cast on the eternal question: Why do we behave as we do? Are we naturally inclined towards war and weapons?