Social Evolution

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

When you think of evolution, the picture that most likely comes to mind is a straight-forward progression, the iconic illustration of a primate morphing into a proud, upright human being. But in reality, random events have played huge roles in determining the evolutionary histories of everything from lions to lobsters to humans. However, random genetic novelties are most likely to become fixed in small populations. It is mathematically unlikely that this will happen in large ones.

Among all life on Earth, we alone experience rich moral emotions, follow complex rules governing how we treat one another, and engage in moral dialogue. But how did human morality evolve? And can humans become morally evolved? In A Better Ape, Victor Kumar and Richmond Campbell draw on the latest research in the biological and social sciences to explain the key role that morality has played in human evolution.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

For generations, we've been taught that women and men differ in profound and important ways. Women are more sensitive and emotional, whereas men are more aggressive and sexual, because this or that region in the brains of women is smaller or larger than in men, or because they have more or less of this or that hormone. This story seems to provide us with a neat biological explanation for much of what we encounter in day-to-day life. But is it true? According to neuroscientist Daphna Joel, it's not.

Between what can be learned from evolutionary psychology and cognitive science a picture emerges. In Sex, Murder, and the Meaning of Life, social psychologist Douglas Kenrick fuses these two fields to create a coherent story of human nature. In his analysis, many ingrained, apparently irrational behaviors—one-night stands, prejudice, conspicuous consumption, even art and religious devotion—are quite explicable and (when desired) avoidable.

Human history mirrors the history of climate change. Human origins, for example, can be traced to five million years ago when the climate of East Africa became progressively hotter and drier. This caused the lush tropical jungles to disappear and be replaced by arid plains and savannahs. Our pre-human ancestors learned to exploit those new ecosystems by gathering the seed-bearing grasses, nuts, and tubers that thrived in these semi-arid conditions. Also, by foraging in the heat of the day, proto-humans could minimize unwelcome contact with nocturnal predators.

Real persuasive power comes from focusing on creating context to fit the argument and audience. Communication and logic skills are a great power. You may think it’s only for those with the gift of gab or the highest IQs, but you don’t need to be a genius to learn.

Brilliant offers a sweeping view of a surprisingly revealing aspect of human history - from the stone lamps of the Pleistocene to the LEDs embedded in fabrics of the future. Jane Brox plumbs the class implications of light - who had it, who didn't - through the many centuries when crude lamps and tallow candles constricted waking hours. Brillant is infused with human voices, startling insights, and - only a few years before it becomes illegal to sell most incandescent light bulbs in the United States - timely questions about how our future lives will be shaped by light.

It was September 18, 2001. In the early morning darkness, a lone figure dropped several letters into a mailbox. Seventeen days later, a Florida journalist died of inhalational anthrax. It killed five people, disfigured at least 18 more, and launched the largest investigation in the FBI's history. These anthrax attacks marked the first time a sophisticated biological weapon was released in the United States. Recounting the Anthrax Attacks explores the origins of the innovative forensics used in this case, while also explaining their historical context.

Tracking deep into our evolutionary history, anthropological science has begun to unravel one particular feature that sets us apart from the many, many animals that came before us—our uniquely long childhoods. Growing Up Human looks at how we have diverged from our ancestral roots to stay ‘forever young’—or at least what seems like forever—and how the evolution of childhood is a critical part of the human story.

Understand human psychology and the elements of great first impressions and deep friendships. Learn how to be more likable, charming, conversationally quick, and desirable....

Moneyless Society: The Next Economic Evolution explores how capitalism throttles Earth's capacity to sustain life and undermines our deep longing to live in peace and prosperity. Fortunately, it also provides a blueprint to innovative thinking and new structures to replace our outmoded monetary system. In short, Moneyless Society illuminates just how much our lives and those of future generations could improve with a new kind of freedom: freedom from money.

In The Science of Good and Evil, psychologist and science historian Michael Shermer explores how humans evolved from social primates into moral primates, how and why morality motivates the human animal, and how the foundation of moral principles can be built upon empirical evidence. Along the way he explains the implications of scientific findings for fate and free will, the existence of pure good and pure evil, and the development of early moral sentiments among the first humans.

Arrested? For teaching? John Scopes’s crime riveted the world, and crowds flocked to the trial of the man who dared to tell students about a forbidden topic—evolution. The year was 1925, and discussing Darwin’s theory of evolution was illegal in Tennessee classrooms. Lawyers wanted to challenge the law, and businessmen smelled opportunity. But no one imagined the firestorm the Scopes Trial would ignite—or the media circus that would follow.

What do the thoughts of a ravenous tiger have to do with the evolution of America's legal system? How do the works of Jane Austen and Ludwig van Beethoven relate to corporal punishment? In The Law of the Land, Charles Rembar examines these and many other topics, illustrating the surprisingly entertaining history of US law.

In the 1960s, the 007 film series established the highly successful James Bond formula. The series depicted its main character as the perfect embodiment of masculinity—a man always ready to drink a vodka martini, seduce a beautiful woman and save the world.

The Evolution of Medicine provides step-by-step instruction for building a successful "community micropractice", one that engages both the patient and practitioner in a therapeutic partnership focused on the body as a whole rather than isolated symptoms. This invaluable handbook will awaken health professionals to exciting new career possibilities. At the same time, it will alleviate the fear of abandoning a conventional medical system that is bad for doctors, patients, and payers, as well as being ineffectual in the treatment of chronic ailments

In 2010, scientists led by J. Craig Venter became the first to successfully create "synthetic life" - putting humankind at the threshold of the most important and exciting phase of biological research, one that will enable us to actually write the genetic code for designing new species to help us adapt and evolve for long-term survival. The science of synthetic genomics will have a profound impact on human existence, including chemical and energy generation, health, clean water and food production, environmental control, and possibly even our evolution.

Best-selling author Brian Fagan brings early humans out of the deep freeze with his trademark mix of erudition, cutting-edge science, and vivid storytelling. Cro-Magnon reveals human society in its infancy, facing enormous environmental challenges - including a rival species of humans, the Neanderthals. For ten millennia, Cro-Magnons lived side by side with Neanderthals, an encounter that Fagan fills with drama.