Social Evolution

We live in an age when the pursuit of authenticity—from living our 'best life' to eating artisan food—matters more and more to us, but where the forces of inauthenticity seem to be taking over. Our world is full of people and products that are not what they seem. We no longer know whether we are talking to a person or a machine. But we can fight back—and this award-winning book shows us how. Authenticity argues that although our counterfeit culture is shaped by the most powerful forces of evolution, economics and technology, we can still come together to reclaim reality.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

In this startling study of human emotion, Dacher Keltner investigates an unanswered question of human evolution: If humans are hardwired to lead lives that are "nasty, brutish, and short," why have we evolved with positive emotions like gratitude, amusement, awe, and compassion that promote ethical action and cooperative societies? Born to Be Good takes us on a journey through scientific discovery, personal narrative, and Eastern philosophy.

It was September 18, 2001. In the early morning darkness, a lone figure dropped several letters into a mailbox. Seventeen days later, a Florida journalist died of inhalational anthrax. It killed five people, disfigured at least 18 more, and launched the largest investigation in the FBI's history. These anthrax attacks marked the first time a sophisticated biological weapon was released in the United States. Recounting the Anthrax Attacks explores the origins of the innovative forensics used in this case, while also explaining their historical context.

A vital book for leaders and decision makers, The Evolution of Cooperation reveals how cooperative principles help us think better about everything from military strategy, to political elections, to family dynamics.

Creative Evolution is a 1907 book by the French philosopher Henri Bergson. The work proposes a version of orthogenesis in place of Darwin's mechanism of evolution, suggesting that evolution is motivated by the “élan vital”, a vital impetus that may also be understood as a natural creative impulse. The book also developed concepts of time which influenced writers like Marcel Proust and Thomas Mann. Bergson's term "duration", for example, refers to an individual, subjective experience of time, as opposed to the mathematical, objectively measurable clock time.

We have long attributed man's violent, aggressive, competitive nature to his animal ancestry. But what if we are just as given to cooperation, empathy, and morality by virtue of our genes? What if our behavior actually makes us apes? What kind of apes are we?

In From Darwin to Derrida, evolutionary biologist David Haig explains how a physical world of matter in motion gave rise to a living world of purpose and meaning. Natural selection, a process without purpose, gives rise to purposeful beings who find meaning in the world. The key to this, Haig proposes, is the origin of mutable “texts”―genes―that preserve a record of what has worked in the world. These texts become the specifications for the intricate mechanisms of living beings.

In Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innovation in biological evolution and human cultural creativity. Rarely is either a linear climb to perfection - instead, "progress" is typically marked by a sequence of peaks, plateaus, and pitfalls. For instance, in Picasso's 40-some iterations of Guernica, we see the same combination of small steps, incessant reshuffling, and large, almost reckless, leaps that characterize the way evolution transformed a dinosaur's grasping claw into a condor's soaring wing.

Author Brian Switek is a charming and enthusiastic osteological raconteur. In this natural and cultural history of bone, he explains where our skeletons came from, what they do inside us, and what others can learn about us when these wondrous assemblies of mineral and protein are all we've left behind.

In The Science of Good and Evil, psychologist and science historian Michael Shermer explores how humans evolved from social primates into moral primates, how and why morality motivates the human animal, and how the foundation of moral principles can be built upon empirical evidence. Along the way he explains the implications of scientific findings for fate and free will, the existence of pure good and pure evil, and the development of early moral sentiments among the first humans.

Between what can be learned from evolutionary psychology and cognitive science a picture emerges. In Sex, Murder, and the Meaning of Life, social psychologist Douglas Kenrick fuses these two fields to create a coherent story of human nature. In his analysis, many ingrained, apparently irrational behaviors—one-night stands, prejudice, conspicuous consumption, even art and religious devotion—are quite explicable and (when desired) avoidable.

We are now on the doorstep of a fourth change brought about by two technologies: AI and robotics. The Fourth Age provides extraordinary background information on how we got to this point, and how - rather than what - we should think about the topics we’ll soon all be facing: machine consciousness, automation, employment, creative computers, radical life extension, artificial life, AI ethics, the future of warfare, superintelligence, and the implications of extreme prosperity.

In Born in Africa, Martin Meredith follows the trail of discoveries about human origins made by scientists over the last hundred years, recounting their intense rivalry, personal feuds, and fierce controversies, as well as their feats of skill and endurance. The results have been momentous. Scientists have identified more than 20 species of extinct humans. They have firmly established Africa as the birthplace not only of humankind but also of modern humans.

This book raises ethical questions that might become part of mainstream consciousness in years to come and points out the role of communication and language in helping create (or avoid) a potentially dystopian future.

We are all familiar with the "march of progress," the representation of evolution that depicts a series of apelike creatures becoming progressively taller and more erect before finally reaching the upright human form. Its emphasis on linear progress has had a decisive impact on public understanding of evolution, yet the image contradicts modern scientific conceptions of evolution as complex and branching.

Science is in trouble. Real questions in desperate need of answers—especially those surrounding ethnicity, gender, climate change, and almost anything related to “health and safety”—are swiftly buckling to the fiery societal demands of what ought to be rather than what is. Can true, fact-based discovery be redeemed? In Science in an Age of Unreason, legendary professor of psychology and biology, John Staddon, unveils the identity crisis afflicting today’s scientific community, and provides an actionable path to recovery.

In The Invisible History of the Human Race, Christine Kenneally draws on cutting-edge research to reveal how both historical artifacts and DNA tell us where we come from and where we may be going. While some books explore our genetic inheritance and some popular television shows celebrate ancestry, this is the first book to explore how everything from DNA to emotions to names and the stories that form our lives are all part of our human legacy.

“There is no good reason why human societies should not be described and explained with the same precision and success as the rest of nature.” Thus argues evolutionary psychologist Pascal Boyer in this uniquely innovative book. Integrating recent insights from evolutionary biology, genetics, psychology, economics, and other fields, Boyer offers precise models of why humans engage in social behaviors such as forming families, tribes, and nations, or creating gender roles.

Denial presents a radical new theory on the origins of our species. It was not, the authors argue, a biological leap that set humanity apart from other species, but a psychological one: namely, the uniquely human ability to deny reality in the face of inarguable evidence - including the willful ignorance of our own inevitable deaths.