Social Health

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

In Being Mortal, best-selling author Atul Gawande tackles the hardest challenge of his profession: how medicine can not only improve life but also the process of its ending. Medicine has triumphed in modern times, transforming birth, injury, and infectious disease from harrowing to manageable. But in the inevitable condition of aging and death, the goals of medicine seem too frequently to run counter to the interest of the human spirit.

A scientist's exploration into the mysteries of the human mind. Neuroscience studies the brain, but what does science have to say about the mind? A full examination of what we mean by the term "mind" has traditionally been the province of philosophers, but what might neuroscience teach us about it? How does the mind differ from consciousness? And how do we know who we really are?

Best-selling author Naomi Wolf demythologizes motherhood and reveals the dangers of common assumptions about childbirth. With uncompromising honesty, she describes how hormones eroded her sense of independence, ultrasounds tested her commitment to abortion rights, and the keepers of the OB/GYN establishment lacked compassion. Wolf's courageous willingness to talk about the unexpected difficulties of childbirth will help every woman become a more knowledgeable planner of her pregnancy and better prepare her for the challenges of balancing a career, freedom, and a growing family.

Howard Gardner's Frames of Mind was that rare publishing phenomenona mind-changer. Widely consumed by the general public as well as by educators, this influential book laid out Gardner's theory of multiple intelligences. In his new book, A Synthesizing Mind, Gardner reflects on his intellectual development and his groundbreaking work, tracing his evolution from bookish child to eager college student to disengaged graduate student to Harvard professor.

From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.

What is autism: a lifelong disability or a naturally occurring form of cognitive difference akin to certain forms of genius? In truth, it is both of these things and more - and the future of our society depends on our understanding it. Wired reporter Steve Silberman unearths the secret history of autism, long suppressed by the same clinicians who became famous for discovering it, and finds surprising answers to the crucial question of why the number of diagnoses has soared in recent years.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head and will appeal to all those interested in the challenge of lifelong learning and self-improvement.

Up to 40% of people consider themselves shy. You might say you're introverted or awkward, or that you're fine around friends but just can't speak up in a meeting or at a party. Maybe you're usually confident but have recently moved or started a new job, only to feel isolated and unsure. If you get nervous in social situations - meeting your partner's friends, public speaking, standing awkwardly in the elevator with your boss - you've probably been told, "Just be yourself!" But that's easier said than done - especially if you're prone to social anxiety.

In Yoga and the Pursuit of Happiness, you'll discover that lasting happiness is already at your fingertips - in the small, everyday moments inherently infused with purpose and meaning. The philosophy of yoga - rather than the poses and postures - boils down to one fundamental process: overcoming suffering by coming to know ourselves and aligning our actions with our own intrinsic sense of spiritual purpose. And yoga gives us the tools to address two basic existential questions: Who am I? What should I do?

A prominent voice in transformational healing and the divine feminine, Roxo shares tried-and-true methods that have led to both her own healing and that of hundreds of her coaching clients over the years.

Most of us know about as much about how the uterus and ovaries function as we do about how the liver works. Add in societal shame around the menstrual cycle and it’s not surprising that misinformation is widespread. But, as women’s health advocate and trusted OB-GYN Dr. Jen Gunter writes, “you don’t have to think about your liver 5 days a month for 30 years, so I’d argue people should know more about the uterus." Enter Blood. In her new book, Dr. Gunter offers a clear, no-nonsense guide to reproductive anatomy and answers all the questions you never knew you had about menstrual bleeding.

A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.

When high speed Internet became widely available a few years ago, growing numbers of people began to worry that their porn use was running out of control. Far from preparing them for fulfilling relationships, viewing an endless stream of porn videos led to unexpected symptoms.

Since Darwin's day, we've been told that sexual monogamy comes naturally to our species. Mainstream science - as well as religious and cultural institutions - has maintained that men and women evolved in families in which a man's possessions and protection were exchanged for a woman's fertility and fidelity. But this narrative is collapsing....

Many of us know we're putting too much pressure on our kids - and on ourselves - but how do we get off this crazy train? We want our children to succeed, to be their best, and to do their best, but what if they are not on board? A few years ago, Ned Johnson and Bill Stixrud started noticing the same problem from different angles: even high-performing kids were coming to them acutely stressed and lacking any real motivation. Many complained that they had no real control over their lives.

In the second book of the Uglies series, Tally's Pretty. And everything's changed. The new, Pretty Tally is totally happy right where she is. She doesn't think she needs any kind of cure at all. When someone from her Ugly life shows up with a message, Tally has a hard time listening. Did she really promise to give all this up? Is she bound by a promise she made when she was a different person?