Social Marketing
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,42$ ou 1 crédit
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Hit Makers
- The Science of Popularity in an Age of Distraction
- Auteur(s): Derek Thompson
- Narrateur(s): Derek Thompson
- Durée: 11 h et 34 min
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Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
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Interesting anecdotes but a bit dry.
- Écrit par anand sriganeshar le 2018-06-06
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Hit Makers
- The Science of Popularity in an Age of Distraction
- Narrateur(s): Derek Thompson
- Durée: 11 h et 34 min
- Date de publication: 2017-02-07
- Langue: Anglais
- Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's media environment, you're missing the real story....
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Prix courant: 23,31$ ou 1 crédit
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Skill with People
- Auteur(s): Les Giblin
- Narrateur(s): Pat Reilly
- Durée: 31 min
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Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.
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Skill with People
- Narrateur(s): Pat Reilly
- Durée: 31 min
- Date de publication: 2014-02-03
- Langue: Anglais
- Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships?....
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Prix courant: 5,22$ ou 1 crédit
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Selling the Dream
- The Billion-Dollar Industry Bankrupting Americans
- Auteur(s): Jane Marie
- Narrateur(s): Jane Marie
- Durée: 6 h et 14 min
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Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class.
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must listen
- Écrit par Raccoon le 2024-07-02
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Selling the Dream
- The Billion-Dollar Industry Bankrupting Americans
- Narrateur(s): Jane Marie
- Durée: 6 h et 14 min
- Date de publication: 2024-03-12
- Langue: Anglais
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Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class.
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Prix courant: 19,42$ ou 1 crédit
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- Auteur(s): Adam Alter
- Narrateur(s): Adam Alter
- Durée: 8 h et 17 min
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Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
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Liked the Message
- Écrit par Konstantin Chesnokov le 2020-06-01
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- Narrateur(s): Adam Alter
- Durée: 8 h et 17 min
- Date de publication: 2017-03-07
- Langue: Anglais
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Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year....
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Prix courant: 23,31$ ou 1 crédit
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Auteur(s): Daniel Hayes
- Narrateur(s): Tanvir Karim
- Durée: 3 h
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrateur(s): Tanvir Karim
- Durée: 3 h
- Date de publication: 2024-04-19
- Langue: Anglais
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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Prix courant: 18,74$ ou 1 crédit
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Customer Experience for Dummies
- Auteur(s): Roy Barnes, Bob Kelleher
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
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A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.
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Customer Experience for Dummies
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
- Date de publication: 2020-06-30
- Langue: Anglais
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Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises....
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Prix courant: 27,83$ ou 1 crédit
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Auteur(s): Michael Port
- Narrateur(s): Michael Port
- Durée: 7 h et 38 min
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Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Narrateur(s): Michael Port
- Durée: 7 h et 38 min
- Date de publication: 2015-10-06
- Langue: Anglais
- An inspiring program full of essential advice for spotlight lovers and wallflowers alike that will teach listeners how to bring any crowd to its feet....
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Prix courant: 26,00$ ou 1 crédit
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Never Say Die
- The Myth and Marketing of the New Old Age
- Auteur(s): Susan Jacoby
- Narrateur(s): Laural Merlington
- Durée: 13 h et 59 min
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In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
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Social/economic/political - not scientific/medical
- Écrit par Hermes le 2018-11-03
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Never Say Die
- The Myth and Marketing of the New Old Age
- Narrateur(s): Laural Merlington
- Durée: 13 h et 59 min
- Date de publication: 2011-02-14
- Langue: Anglais
- Susan Jacoby turns an unsparing eye on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
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Prix courant: 37,04$ ou 1 crédit
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TRANCE Formation of America
- The True Life Story of a CIA Mind Control Slave
- Auteur(s): Cathy O'Brien, Mark Phillips
- Narrateur(s): Cathy O'Brien
- Durée: 9 h et 44 min
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TRANCE Formation of America was released in 1995 after the 1947 National Security Act was invoked to censor this testimony from the US Congressional Permanent Select Committee on Intelligence Oversight. Today TRANCE, now in its 17th English edition, is referenced in major universities and is in law libraries worldwide due to its continued relevance to global events. Knowledge is our first line of defense against mind control, and this book is indeed the truth that makes us free.
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Eye opening
- Écrit par Youbeth I am le 2024-07-24
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TRANCE Formation of America
- The True Life Story of a CIA Mind Control Slave
- Narrateur(s): Cathy O'Brien
- Durée: 9 h et 44 min
- Date de publication: 2022-10-05
- Langue: Anglais
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TRANCE Formation of America is the documented biography of a victim of government mind control. Cathy O'Brien is the only vocal and recovered survivor of the Central Intelligence Agency's MK-Ultra Project Monarch mind control operation....
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Prix courant: 25,00$ ou 1 crédit
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How to Talk to Anybody
- Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends
- Auteur(s): Derek Borthwick
- Narrateur(s): Derek Borthwick
- Durée: 6 h et 13 min
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Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.
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great ideas
- Écrit par VM le 2023-08-10
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How to Talk to Anybody
- Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends
- Narrateur(s): Derek Borthwick
- Durée: 6 h et 13 min
- Date de publication: 2022-04-19
- Langue: Anglais
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Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation....
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Prix courant: 25,00$ ou 1 crédit
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Winfluence
- Reframing Influencer Marketing to Ignite Your Brand
- Auteur(s): Jason Falls
- Narrateur(s): Jason Falls
- Durée: 7 h et 18 min
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Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.
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Great resource for all marketers
- Écrit par Lynne L. Lessard le 2022-12-27
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Winfluence
- Reframing Influencer Marketing to Ignite Your Brand
- Narrateur(s): Jason Falls
- Durée: 7 h et 18 min
- Date de publication: 2021-04-06
- Langue: Anglais
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Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands....
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Prix courant: 22,26$ ou 1 crédit
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Auteur(s): Matthew Pollard, Derek Lewis - contributor, Jeb Blount - foreword
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
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One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
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Game Changer for this Extrovert!
- Écrit par Scott King le 2021-09-30
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
- Date de publication: 2021-01-19
- Langue: Anglais
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Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....
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Prix courant: 29,13$ ou 1 crédit
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Personal Injury Lawyer Marketing
- From Good to GOAT
- Auteur(s): Chris Dreyer
- Narrateur(s): Alex Freeman
- Durée: 3 h et 41 min
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Personal Injury Lawyer Marketing is the master class on marketing for personal injury firms, with examples from some of the biggest names in the industry. It will show you how much to invest in marketing and where to invest it, covering the main channels that drive business so you can determine which are best for you. Armed with this knowledge, you can generate more leads—and take your law firm from good to GOAT.
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Personal Injury Lawyer Marketing
- From Good to GOAT
- Narrateur(s): Alex Freeman
- Durée: 3 h et 41 min
- Date de publication: 2024-09-13
- Langue: Anglais
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Personal Injury Lawyer Marketing is the master class on marketing for personal injury firms, with examples from some of the biggest names in the industry.
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Prix courant: 18,74$ ou 1 crédit
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Next
- Auteur(s): Darrell Bricker
- Narrateur(s): Michael Anthony
- Durée: 9 h et 29 min
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Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.
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interesting insights into the Canadian marketplace
- Écrit par Jon Buss le 2020-05-26
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Next
- Narrateur(s): Michael Anthony
- Durée: 9 h et 29 min
- Date de publication: 2020-03-31
- Langue: Anglais
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Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? Find out more....
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Prix courant: 31,46$ ou 1 crédit
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Auteur(s): Christophe Morin PhD, Patrick Renvoise
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Très bien expliqué!
- Écrit par Jérôme L. le 2019-10-17
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Auteur(s): Joseph Turow
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Version intégrale
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By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Date de publication: 2017-01-17
- Langue: Anglais
- By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....
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Prix courant: 20,04$ ou 1 crédit
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Auteur(s): Marcus Collins
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
- Version intégrale
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Au global
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Histoire
In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same
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Great insight cringe but worthy social commentary
- Écrit par Jason D le 2024-08-13
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
- Date de publication: 2023-05-02
- Langue: Anglais
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In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.
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Prix courant: 28,27$ ou 1 crédit
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Auteur(s): Michael Saylor
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
- Version intégrale
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Au global
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Performance
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Histoire
The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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A Must Read For Any Leader In Any Industry
- Écrit par Jake le 2022-07-17
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
- Date de publication: 2013-05-20
- Langue: Anglais
- The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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