Social Marketing
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Auteur(s): Joseph Turow
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
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By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Date de publication: 2017-01-17
- Langue: Anglais
- By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....
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Prix courant: 20,04$ ou 1 crédit
Prix réduit: 20,04$ ou 1 crédit
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Auteur(s): Amy Rosenberg
- Narrateur(s): Amanda Elgie
- Durée: 4 h et 11 min
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrateur(s): Amanda Elgie
- Durée: 4 h et 11 min
- Date de publication: 2023-10-26
- Langue: Anglais
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....
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Prix courant: 18,74$ ou 1 crédit
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Instagram Marketing: How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super Popular Social Media Platform and Leveraging its Influencers
- Auteur(s): Matt Golden
- Narrateur(s): Sam Slydell
- Durée: 3 h et 2 min
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If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.
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Useful
- Écrit par Utilisateur anonyme le 2020-12-23
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Instagram Marketing: How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super Popular Social Media Platform and Leveraging its Influencers
- Narrateur(s): Sam Slydell
- Durée: 3 h et 2 min
- Date de publication: 2019-02-13
- Langue: Anglais
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If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Counter-Cola
- A Multinational History of the Global Corporation
- Auteur(s): Amanda Ciafone
- Narrateur(s): Hillary Huber
- Durée: 15 h et 49 min
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Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.
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Counter-Cola
- A Multinational History of the Global Corporation
- Narrateur(s): Hillary Huber
- Durée: 15 h et 49 min
- Date de publication: 2019-06-28
- Langue: Anglais
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Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Auteur(s): Robert Cialdini, María Serrano Giménez - translator
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
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La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Date de publication: 2023-06-08
- Langue: Espagnol
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Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....
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Prix courant: 23,44$ ou 1 crédit
Prix réduit: 23,44$ ou 1 crédit
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Food Truck Business Plan
- Handbook to Help Food Truck Event Planners or Beginners to Manage Food Trucks. Strategies of Interior Décor, Food Choices, Social Media Marketing, and Financial Planning
- Auteur(s): Roddie L. Miller
- Narrateur(s): Mark Wheeler
- Durée: 6 h et 18 min
- Version intégrale
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Get ready to know all there is to know about starting your own food truck business and, more importantly, keeping it successful! Starting a small business is a challenge, but the food truck industry is growing rapidly. Over the last five years, the food truck industry experienced a massive surge in growth due to increased demand for specific food options, such as plant-based and eco-friendly food, as well as diet-specific foods.
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Great Advice and Knowledge On Running A Food Truck
- Écrit par Ethan Haliska Sanchez le 2021-12-09
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Food Truck Business Plan
- Handbook to Help Food Truck Event Planners or Beginners to Manage Food Trucks. Strategies of Interior Décor, Food Choices, Social Media Marketing, and Financial Planning
- Narrateur(s): Mark Wheeler
- Durée: 6 h et 18 min
- Date de publication: 2021-08-27
- Langue: Anglais
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Get ready to know all there is to know about starting your own food truck business and, more importantly, keeping it successful! Starting a small business is a challenge, but the food truck industry is growing rapidly....
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Prix courant: 25,00$ ou 1 crédit
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Deluxe
- How Luxury Lost Its Luster
- Auteur(s): Dana Thomas
- Narrateur(s): Dana Thomas
- Durée: 13 h et 51 min
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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know.
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Very long… but in depth
- Écrit par Roberta W le 2022-03-21
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Deluxe
- How Luxury Lost Its Luster
- Narrateur(s): Dana Thomas
- Durée: 13 h et 51 min
- Date de publication: 2019-08-27
- Langue: Anglais
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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations....
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Prix courant: 23,18$ ou 1 crédit
Prix réduit: 23,18$ ou 1 crédit
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Auteur(s): Christophe Morin PhD, Patrick Renvoise
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Très bien expliqué!
- Écrit par Jérôme L. le 2019-10-17
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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How to Talk to Anybody
- Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends
- Auteur(s): Derek Borthwick
- Narrateur(s): Derek Borthwick
- Durée: 6 h et 13 min
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Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.
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great ideas
- Écrit par VM le 2023-08-10
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How to Talk to Anybody
- Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends
- Narrateur(s): Derek Borthwick
- Durée: 6 h et 13 min
- Date de publication: 2022-04-19
- Langue: Anglais
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Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Digital Branding Power Pack Bundle, 2 in 1 Bundle
- Social Media Marketing Strategy for Business and Instagram Playbook
- Auteur(s): Melanie Savard, Chelsea Dunnett
- Narrateur(s): Deedee Ash
- Durée: 1 h et 17 min
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Elevate your digital presence and master the art of online branding with the "Digital Branding Power Pack, 2 in 1 Bundle: Social Media Marketing Strategy for Business and Instagram Playbook." This essential audiobook bundle is designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.
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Digital Branding Power Pack Bundle, 2 in 1 Bundle
- Social Media Marketing Strategy for Business and Instagram Playbook
- Narrateur(s): Deedee Ash
- Durée: 1 h et 17 min
- Date de publication: 2024-06-04
- Langue: Anglais
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Elevate your digital presence and master the art of online branding with this essential audiobook bundle, designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Auteur(s): Richard H. Thaler, Cass R. Sunstein
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Hard to follow on what the author’s point is as he goes to indepth on random topics
- Écrit par Guyman le 2020-06-14
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Date de publication: 2008-07-02
- Langue: Anglais
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Marketing
- A Very Short Introduction
- Auteur(s): Kenneth Le Meunier-FitzHugh
- Narrateur(s): Mike Cooper
- Durée: 4 h et 8 min
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Marketing
- A Very Short Introduction
- Narrateur(s): Mike Cooper
- Durée: 4 h et 8 min
- Date de publication: 2021-04-20
- Langue: Anglais
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Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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TikTok Algorithms 2024
- $15,000/Month Guide To Escape Your Job And Build an Successful Social Media Marketing Business From Home Using Your Personal Account, Branding, SEO, Influencer
- Auteur(s): Jordan Smith
- Narrateur(s): Tom Brooks
- Durée: 3 h et 29 min
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You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media.
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TikTok Algorithms 2024
- $15,000/Month Guide To Escape Your Job And Build an Successful Social Media Marketing Business From Home Using Your Personal Account, Branding, SEO, Influencer
- Narrateur(s): Tom Brooks
- Durée: 3 h et 29 min
- Date de publication: 2022-05-12
- Langue: Anglais
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You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media....
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Prix courant: 18,74$ ou 1 crédit
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Starts strong ends weak
- Écrit par Anton Vikoch le 2021-10-23
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
- Date de publication: 2004-05-19
- Langue: Anglais
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 20,92$ ou 1 crédit
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Social Media Marketing Step-By-Step
- The Guides to Facebook, Instagram, LinkedIn Marketing: Learn How to Develop a Strategy and Grow Your Business
- Auteur(s): Bryan Bren
- Narrateur(s): George Johnson
- Durée: 13 h et 29 min
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Have you ever wanted to learn how to use social media to grow and invest back into your business? Would you like to build your brand name, build connections, and explore unlimited opportunities with social media? Would you like to be able to improve your reach to customers to help them find the best services of yours? Then this auidobook is what you need, as it will show you how you can build a strong presence on three social media powerhouses!
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Social Media Marketing Step-By-Step
- The Guides to Facebook, Instagram, LinkedIn Marketing: Learn How to Develop a Strategy and Grow Your Business
- Narrateur(s): George Johnson
- Durée: 13 h et 29 min
- Date de publication: 2019-11-05
- Langue: Anglais
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Have you ever wanted to learn how to use social media to grow and invest back into your business? Would you like to build your brand name, build connections, and explore unlimited opportunities with social media? Listen to find out more....
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Prix courant: 31,26$ ou 1 crédit
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Skill with People
- Auteur(s): Les Giblin
- Narrateur(s): Pat Reilly
- Durée: 31 min
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Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.
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Skill with People
- Narrateur(s): Pat Reilly
- Durée: 31 min
- Date de publication: 2014-02-03
- Langue: Anglais
- Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships?....
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Prix courant: 5,22$ ou 1 crédit
Prix réduit: 5,22$ ou 1 crédit
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Non-Obvious
- How to Think Different, Curate Ideas & Predict the Future
- Auteur(s): Rohit Bhargava
- Narrateur(s): Tom Zingarelli
- Durée: 5 h et 29 min
- Version intégrale
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Histoire
What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?
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Non-Obvious
- How to Think Different, Curate Ideas & Predict the Future
- Narrateur(s): Tom Zingarelli
- Durée: 5 h et 29 min
- Date de publication: 2015-11-10
- Langue: Anglais
- What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? Listen to find out....
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Prix courant: 18,92$ ou 1 crédit
Prix réduit: 18,92$ ou 1 crédit
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I'm Rich, You're Poor
- How to Give Social Media a Reality Check
- Auteur(s): Shabaz Ali
- Narrateur(s): Shabaz Ali
- Durée: 5 h et 26 min
- Version intégrale
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Au global
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Performance
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Histoire
Today, many of us are feeling the pinch—and being bombarded with portrayals of social media 'perfection' is making that pinch feel more like a punch. We may know that social media—with all its billionaires and beauty queens—is just a highlight reel. So why is it still making most of us feel so low? Comedian Shabaz Ali wants to help you see the funny side of social media again. Because while it looks nice to live up in an ivory tower, this book reminds us that it is much more fun to be part of the baying mob that surrounds it.
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I'm Rich, You're Poor
- How to Give Social Media a Reality Check
- Narrateur(s): Shabaz Ali
- Durée: 5 h et 26 min
- Date de publication: 2024-03-26
- Langue: Anglais
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The world is full of books about how to be rich. This is not one of them....
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Prix courant: 16,32$ ou 1 crédit
Prix réduit: 16,32$ ou 1 crédit
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Built-In Social
- Essential Social Marketing Practices for Every Small Business
- Auteur(s): Jeff Korhan
- Narrateur(s): Jeff Korhan
- Durée: 5 h et 25 min
- Version intégrale
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Au global
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Performance
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Histoire
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community - even competitors.
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Built-In Social
- Essential Social Marketing Practices for Every Small Business
- Narrateur(s): Jeff Korhan
- Durée: 5 h et 25 min
- Date de publication: 2020-07-17
- Langue: Anglais
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How to redesign your business for social relevance and profitable success....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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