Social Marketing

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: How much is too much?

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.

In Childhood Under Siege, Joel Bakan reveals the callous and widespread exploitation of children by profit-seeking corporations and society's failure to protect them. The creator of the award-winning film and internationally best-selling book The Corporation, Bakan shows how corporations pump billions of dollars into rendering parents and governments powerless to shield children from a relentless commercial assault designed solely to exploit their unique needs and vulnerabilities.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53 percent of all consumers. It is the world’s largest emerging market. Unleash Different reveals how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment - in this case, the disability market.

Your business will be left behind if you don't utilize Pinterest now! In this book you will discover everything you need to know about making an impact on Pinterest and utilizing this powerful social media platform like a pro.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Do you own a blog or a website that can't get any traffic? Are you selling an online product which doesn't get any customers? Most people today give up on their online journey after some time because they do not see any results. No one visits their website and no conversation occurs on their written articles. This, in turn, demotivates them. Well, we all have been through that stage, I have been through that stage. But, instead of giving up, I looked for a solution.

Join the global phenomenon now. YouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Building a successful YouTube channel is not a one-day or quick process. It can take time; lots of it. Listen for a step-by-step guide to creating a YouTube account, starting a channel, and joining the global phenomenon!

This audiobook is a must-have for any Facebook advertising beginner. It gives you confirmed, established steps and secret strategies on how to make mind-blowing adverts using the best advertising platform of our century, Facebook! Facebook advertising gives advertisers boundless choices with regards to how you can target and advance your business over time, which is awesome for you innovative entrepreneurs out there.

Persuasion is a part of everyday life. If you think you are new to persuasion, you are not. You were a born persuader, and somewhere along the line, you may have lost that confidence. This book will help you gain that confidence back and acquire the skill to effectively persuade people.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business - because you haven’t given them a reason to. Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.

In this book, Ryan goes over his play-by-play actionable steps on how he did it and how easy it is for you to duplicate his timeless strategies. This isn't a book on the latest social media hacks or the latest tricks to gain short-term attention. This book is based on quality content and a lasting strategy that will help you close sales from social media, whether you are a brand new start up or a billion dollar company.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

Capture your audience wherever they go with Mobile Marketing Strategies, the ultimate guide to mastering mobile engagement. This isn’t just another marketing book—it’s your secret weapon for building personalized, on-the-go experiences that keep customers coming back. Learn to harness mobile-optimized websites, apps, SMS, and push notifications, and leverage location-based marketing to reach customers right when it matters most.

Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers. In this book, you'll find marketing and social media branding guidelines to grow your business, as well as business strategies to inspire purchases of your digital products and courses.

To make money on social media, you must view social media as an income stream and not a vague "marketing channel", and you must position yourself and/or your company as selling the solution to your audience's "problem". In this 2-in-1 book collection, you'll learn exactly how to do that. This book includes the two popular books Instagram Income: How Solo Entrepreneurs and Small Companies Can Make Money on IG and Likes and Don't Pay Bills: How to Leverage Social Media to Get Leads and Customers.

This book takes a critical look at considerations for business users, though many points are relevant to all Pinterest users. We discuss everything from search capabilities to connecting with other businesses and consumers. After you are done you will have a new perspective on Pinterest and be in a better position to know what you want to get out of using it.